Registration Fee: P3,600.00 per day, inclusive of snacks, lunch, kit and taxes.
Early Bird Rate: P3,200.00 per day on or before February 17, 2010.
Package of 5+1 Free

Who Should Attend:

Graphic designers, corporate communicators, digital artists, photographers, creative directors, art directors, web masters, web developers, illustrators, AV producers, publishers, layout artists, print managers, production artists, educators, multimedia specialists, animators, IT professionals, marketing and advertising executives.


 
Advanced Photoshop: Essential Color and Tonal Correction
April 13, 2010, Tuesday
9:00am-12:30nn

Want to ensure the quality of your photographs and images? This session will show you how professionals implement color and tonal correction. The focus is on maintaining and enhancing image tone, contrast and color. Transform flat photographs into images that jump off the printed page. Learn to understand and master curves and levels for reliable color correction. Explore Photoshop's essential blending modes and adjustment layer masking to locally enhance images. An overview of Color Theory and Color Management will be given. The Color Sampler tool, the Shadows/Highlights command, and how to Neutralize Color Cast using Curves will also be explained.

Audience: Graphic artists and photographers who want to learn professional correction procedures.

Level: Intermediate - Participants are expected to already have a good understanding of Photoshop basics.

Explore Your Creativity: Adobe Photoshop's Fine Art Techniques
April 13, 2010, Tuesday
1:30-4:30pm

These painting techniques are the opposite of high tech -- except that they are done in Photoshop. An advantage to working electronically is that you can create images that have a handmade look without appearing to mimic a specific traditional medium.

This session will show you how to create, setup and use the Brush tool fully. Create a brush from imagery and use it in a composition, a great way to apply shapes repetitively or to apply as texture. Not confident of your artistic skills? Not to worry: You can simulate a fine art look by using Filters. Create a sketch by using Gaussian Blur and Glowing Edges. Pastels? Use Rough Pastels filter. For a more painterly look, apply Colored Pencil, Paint Daubs and Smudge Stick filters. Noise Median, Poster Edges and Glowing Edges allows you to create a watercolor look.

Audience: Photoshop users (graphic artists, designers and photographers) who want to explore the artistic side of Photoshop
Level: Intermediate - Participants are expected to already have a good understanding of Photoshop basics.


InDesign Style Work Flow and Creation Process (for Printers, Publishers, and Creative Professionals)
April 14, 2010, Wednesday
9:00am-4:30pm (whole day)

Learn how to improve work flow in InDesign, improve fonts handling, layout and design using the IDC Work Flow approach. Learn to effectively manage the page planning phase, color work flow and harvesting the benefits of enterprise publishing system. Save time with third party plug-ins. Secrets in InDesign graphic file work flows for print production and understanding of Digital Asset Management (DAM).More on spot colors, transparency, fonts..and optimizing InDesign files for print production. Case studies will be discussed.

Level: Beginner to Intermediate.


Optimizing Photoshop and Illustrator as Imaging Tools
April 15, 2010, Thursday
9:00am-12:30nn

Graphics and creative professionals should optimize the use of combining Photoshop and Illustrator as powerful imaging tools. As an industry standard software, Illustrator is focused on vector images while Photoshop on bitmap images. Learn how to optimize and integrate the use of these two softwares in creating and editing professional-quality graphics in your desktop publishing projects. This topic also includes the use of InDesign with Illustrator and Photoshop for multiple page layout and book and magazine design.

Level: Beginner to Intermediate.
 
Effective Publications Design
April 15, 2010, Thursday
1:30-4:30pm

Learn how to develop effective design layout in your print and web publishing communication projects. Layout techniques, basics of typography, type categories, and principle of design (balance, proportion, unity) will be included in the discussion. Learn the fundamentals of what makes a great design layout that elicit strong impression and recall when doing your desktop publishing projects. Learn from case studies of current and past creative projects to benchmark your own communications project/s.

Level: Beginner to Intermediate.


Planning & Designing Web 2.0 Corporate Websites
April 16, 2010, Friday
9:00am-12:30nn

Web 2.0 describes changing trends in the use of internet technology and web design/development that aim to enhance creativity, communications, secure information sharing, collaboration and functionality of the web.

Learn the new landscapes and trends in building and designing websites, planning the elements of an effective corporate website, incorporating trends in social media, micro blogging, and YouTube videos. Monitor and track website statistics through analytics. Learn from case studies of powerful websites and why it works. Modern web design techniques, web standards, interaction design patterns, web usability and accessibility  will be discussed.

Level: Beginner to Intermediate.

Producing Short and Simple Video Clips and Animation for Online Marketing
April 16, 2010, Friday
1:30-4:30pm

Producing short and simple yet powerful video clips and animations is now the trend given Web 2.0 environment and tools in online and viral marketing. Corporate communicators, marketing and advertising professionals can easily produce these photos, videos, and multimedia materials. With authoring tools available, the task is made easy and seamless. Learn how to combine photos, graphics, text, animation, sounds and videos to be shared and uploaded in websites and social media (Facebook, YouTube, Friendster, Multiply, MySpace, Flickr, etc.) sites for marketing and advertising.

Resource Speakers and Experts:

Fernando C. Mendizabal Jr. Fernando has been into web application development since 2003.  While helping startups go online and providing web portals to corporations and institutions, he's made the jump from a WEB 1.0 technical developer to a WEB 2.0 solutions provider. As TechForge's R&D lead, he owns initiatives in the Social Networking space such as Facebook and other niche networks. As a Netrepreneur, he also runs his own web hosting service and participates in TechForge's new service, 360Spaces. Fernando is a graduate of Ateneo de Manila University with a degree in Management Information Systems.

Ige Ramos Meanders the lush and layered forest of the theater, museum and cultural work, graphic design, publishing, food, travel and creative writing. His pioneering efforts in the field of digital art earned him top honors in the International Designers’ Network (IdN Club, Philippines) since 1998 and the very first winner in the Digital Art Category when it was first instituted in the 53rd Art Association of the Philippines Annual. He has designed dozens of books including A Pilgrim’s Diary and The Governor-General’s Kitchen, which won him consecutive National Book Awards for Best Design in 2005 and 2006. In 2008 his design for The Governor-General’s Kitchen also won Best Design in the Philippines and Finalist in the Best Culinary History in the Gourmand World Cookbook Award-Best in the World. He is the principal designer of Ige Ramos Design Studio (IRDS) and the Publisher of ZeusBooks, where he co-published Jessica Zafra’s Twisted 8. Ige is an instructor at the Philippine Center for Creative Imaging.

Loo Leong Wee Loo Leong Wee, a Malaysian, is a Principal Consultant of indesignconsultants.com. He has helped advertising agencies and publishers to improve their design and production work flow across the Asia Pacific region. With 15 years experience in the design industry and also co-founded of an advertising company, he has the unique experience of being a rank-to-file director. The most recent projects undertaken are developing the InDesign blueprint of the new daily newspaper - The Jakarta Globe in Indonesia and conceptualizing and designing the new mobile platform for offline publications - Dakode.com. He also currently holds the awards of Adobe Certified Expert (ACE) and Adobe Certified Instructor for both Adobe InDesign and Adobe Illustrator from Adobe System Incorporated. Indesignconsultants.com offers a wide range of programs and services from newspaper design to work flow consultancy services with the branded.

Mario J. Ramirez Mario Ramirez is an experienced instructor and consultant in the field of graphics software applications. He is an Adobe Certified Expert (ACE) and Adobe Certified Instructor (ACI) for Photoshop CS4. He teaches Photoshop to designers, business professionals as well as casual users at the Philippine Center for Creative Imaging (PCCI)  the only Adobe Authorized Traininng Center (AATC) in the Philippines. He also taught at Meralco’s ISO-certified MMLDC training facility and at the Ateneo Information Technology Institute (AITI) in Loyola Heights. Aside from teaching at PCCI, he regularly presents at prestigious conventions like the Graphic Expo and DLSU-D Graphic Convention, and has been a resource speaker for the United Architects of the Philippines (UAP) and other prestigious organizations.

Tony Bucu Studied electrical engineering at Mapua Institute of Technology, and never thought he would end up as a graphic designer. After leaving college short of graduation, Tony decided to explore his artistic skills and worked as an artist for a garments factory, designing shirt graphics. He has never looked back since then as he become a designer for the last 15 years. Tony has worked as a freelance consultant/designer for FMI, Bozell, Basic FCB, Campaigns and Grey, and Leo Burnett; and as a full-time designer for PixelMagic and Gimenez Group. He has art directed photo shoots for BPI and Equitable, and is an experimental photographer in his own right. Tony is an instructor at the Philippine Center for Creative Imaging.

Ronnie M. Millevo He is both a multimedia specialist and a fine arts practitioner. He conducts lectures in digital imaging, web page design, audio-video editing, desktop publishing, 2D animation and CD-ROM interactive authoring for corporate functions and web publishing. Ronnie graduated with a Bachelor’s Degree in Fine Arts at PWU College of Fine Arts in 1987 and has also completed a Master’s Degree in Development Management in the same school in 1996. He teaches at De La Salle University-College of Saint Benilde School of Design and Arts since 1993 up to the present, handling computer graphic subjects such as Adobe Photoshop, Adobe PageMaker, Adobe Premiere, Macromedia Flash, Macromedia Director, Microsoft FrontPage, Assymetrix ToolBook II Instructor and CorelDraw. He also teaches part-time at St. Scholastica's College-Department of Fine Arts handling advertising subjects, package design, visual merchandising, cartooning, and basic animation. Having worked as a product design specialist for three years at the Design Center Philippines, Ronnie has authored a book entitled “Handbook on Product Design and Development”. It is exclusively published and distributed by National Bookstore, Inc. nationwide since 1995. Ronnie is a member of the International Designer’s Network (IDN) Club Philippines and is a regular keynote speaker and lecturer at the Graphic Expo Philippines. He also is a part-time faculty at the Philippine Center for Creative Imaging (PCCI-Makati); and also the Workshop Coordinator for eArtPhilippines.com - the latest convergence of electronic artists in the country whose aim is to elevate the field of digital imaging into a fine art medium. Ronnie owns and manages CyberPixel Computer Haus, a computer shop accepting works related to desktop publishing, web page development and digital graphic design.

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