The 3rd Social Networking Conference 2010
April 22-23, 2010
Grand Ballroom, Hotel Intercontinental,
Makati City, Philippines

Presented By: Fiera de Manila, Inc. and Digital Filipino Club


DOWNLOAD PRESENTATIONS! (For those who attended the event, you may download the files below:)

Download April 22, 2010 presentations
Download April 23, 2010 presentations

IMPORTANT!
For Windows users, use WinZIP to enter the password and uncompress the file
For Macintosh users, use StuffIt  to enter the password and uncompress the file
The password will be emailed only to participants who attended the Social Networking Conference 2010 


WHAT'S ON IN THE SOCIAL NETWORKING CONFERENCE?

Social Networking is fad and cutting edge! It has proven to strongly influence public opinion, shape important decisions, link corporate networks and friends, reach to millions of audiences and target markets, disseminate  informaton, and change the landscape of doing marketing, advertising, and business.





Are you in Facebook, Yahoo, Friendster, YouTube, Twitter, Multiply, MySpace, LinkedIn, Digg, Orkut, and many more? If not, now is the time to be present in these social networks!

Connect to the world through social networks. Gain insights on how to maximize the use of social networks. Learn from various case studies. Learn from various Experts sharing their unique perspectives on social networks.

The Social Networking Conference 2010 is an event geared towards companies and digital marketing/advertising professionals and businessmen/entrepreneurs who are interested to use social networks for advertising/marketing their products and services. It is for dynamic and innovative companies, start-ups, and upcoming players who would like to leverage on current technologies to communicate and sell their products/services through social networks; and, gain knowledge as to how this industry is working and evolving.

WHO SHOULD ATTEND: 

Social Networkers, Bloggers, Managing Directors, General Managers, Digital Strategist, CRM Managers, Direct Marketing Managers, Database Managers, Brand Managers, Category Managers, Product Managers, Advertising Managers, Corporate Communication Managers, Marketing Managers, Internet Marketers, Media Managers, Content Providers, Web Developers, and those involved in marketing/advertising using the internet and mobile.

 

REGISTRATION FEES AND DISCOUNTS: 

Early Bird Payment NOW until February 15, 2010 - P10,000.00  for 2 days.

February 16-30 March 2010 - P11,000.00 for 2 days.

April 01-23, 2010 - P11,500.00 for 2 days.

After April 23, 2010 - P12,500.00 for 2 days.

Package of 5 + 1 Free

Digital Filipino Club Members - 15% off on fees following payment period scheme

Per Day Registration Fee - 50% of fees following payment period scheme.

Important Note: Fees are inclusive of snacks, lunch, and conference kit.

Exhibitor Only - P25,000.00 inclusive of taxes

4.0 sqm. (2x2) booth, complete with basic booth amenities, such as, wall panels, carpet, flourescent lighting, convenience outlet, negotiation table and chairs, and faschia.
NB.: Please see exhibit layout for space/booth reservation.

Corporate Sponsorship - P250,000 inclusive of taxes.

• Get stronger visibility, branding awareness, and Presentor status. Be a Corporate Sponsor. Avail of special package of amenities to push for your brand all over the conference.
• A presentation for 30 minutes in the conference
• Merchandising rights inside the conference room and exhibit areas
• Airing of corporate TVCs/material in the conference maximum of 2 minutes
• Free five (5) conference slots
• Free inclusion of corporate and product literature in the conference bags 
• Inclusion of corporate logos in conference materials, such as, DM flyer, website, AVPs, CDs.
• Mention in conference press releases
• 100 blog posts campaign exposure through blog for reviews

Conference Bag Sponsor - P150,000 inclusive of taxes

Make your presence felt with conference delegates by sponsoring the conference kit and bags. You can insert your company brochures in the kit to be distributed to all delegates. Another value for money exposure which serves as a potent walking advertisement for your company.

Trade Show Directory Advertisement in CD Rom Format - P10,000 inclusive of taxes

Be prominent. Advertise in Trade Show Directory. The Directory is distributed to visitors, conference delegates, VIPs, industry associations, and chamber of commerce nationwide. Gives you a year long value for money exposure. Full color ad in jpeg or pdf format.

Luncheon Sponsorship - P200,000 inclusive of taxes

Your company can sponsor lunches of the Conference. A chance for your company to be presented to Conference delegates, VIPs and guests catching their full and undivided attention.

 

KEY CONFERENCE TOPICS

DAY 1, April 22, 2010, Thursday

1. Keynote Address - The Cacophony of User Generated Content is the Web
Speaker: MARIA A. RESSA, Senior Vice-President, ABS-CBN News & Current Affairs and Managing Director, ANC

2. The Future of Social Networking and Social Norms
Speaker: PAUL PAPADIMITRIOU, Digital Intelligence Strategist, Driving Left, Limassol and Tokyo

2. Social Media Advertising: Measuring Effectiveness
Speaker: PAUL JOHN M. PEÑA, Head - Digital Marketing, Globe Telecom, Inc.

3. Social Media Marketing Strategies Insights and Lessons Learned
Speakers: JUAN ARMANDO V. ROJO, Vice President, Corporate Brand and Communications, Bayan Telecommunications; ALEX DAN TACDERAS, Brand Manager, Kraft Foods

4. Social Media to Promote Philippine Tourism
Speaker: EDUARDO MAPA JR., Managing Director, Media Contacts Manila

5. Video as a Powerful Social Media Application

6. Using Social Media to Disseminate CSR Programs
Speaker: ROSAN CRUZ, Assistant Vice President of Group Public Relations, Benpres Holdings Corporation

7. Harnessing the Power of Social Media by Yahoo!
Speaker: JOEY ALARILLA, Social Media Editor, Yahoo! Southeast Asia

8. Technology Presentation
Speaker: JON-TJIN KEE, Senior Consultant, SEA, EyeBlaster

9. Social Networking Awards Ceremonies 2010
You can nominate entries by clicking here

DAY 2, April 23, 2010, Friday

1. Becoming Larger Than Life Through Social Networks

2. Social Media Study by DigitalFilipino
Speaker: JANETTE TORAL, Founder, DigitalFilipino

3. Using Social Media in Political Campaign and Voters Education
Speakers: RACQUEL CAGURANGAN, PoliticalArena.com; NICK B. FONTANILLA, Ph.D., President, The Asia-Pacific Centre for Research, Inc. and President, Philippine Marketing Association (PMA)

5. How Brands are Becoming the Media (and Why Your Brand Should Do The Same)
Speaker: LEAH CAMILLA R. BESA-JIMENEZ, General Manager, Proximity Philippines

5. Panel Discussion: Pitching Social Media Marketing to Clients
Panelist(s): BRAD GEISER, Co-Founder, GeiserMaclang Marketing Communications Inc.

6. Using Social Media in Search Engine Marketing Campaigns and It Influences Your Search Engine Rankings
Speaker: JANETTE TORAL, Founder, DigitalFilipino

7. Is E-Mail Marketing Dead in the Age of Social Networks?
Speaker: CHINIE HIDALGO-DIAZ, Marketing Director, Teleforce Asia Inc.

8. Case Study Presentations of Winners in Social Networking Awards 2010

9. Technology Presentation

 

RESOURCE SPEAKERS

Maria  A. Ressa - Senior Vice-President, ABS-CBN News & Current Affairs, Managing Director, ABS-CN News Channel (ANC) Maria Ressa determines strategic direction and manages the Philippines' largest newsgathering team in the Philippines providing content over a wide range of platforms combining traditional and new media: a free-to-air native language station (Channel 2), 19 provincial stations (RNG), a 24-hour English cable network (ANC) distributed globally, an internet news service (abs-cbnnews.com) and nationwide radio (DZMM). Before joining ABS-CBN, Ms. Ressa worked for Cable News Network (CNN) for nearly two decades, serving as Manila Bureau Chief from 1988-1995, and as Jakarta Bureau Chief from 1995-2005.  She travelled extensively and reported from her base in Southeast Asia as well as India, Pakistan, China, South Korea, Japan, Australia and the United States.  As CNN's lead investigative reporter in Asia, she specialized in investigating terrorist networks.  Videotapes of her coverage of terrorism were found in what experts believe to be Osama bin Laden's private videotape collection in Afghanistan.  She is the author of Seeds of Terror: An Eyewitness Account of Al-Qaeda's Newest Center of Operations in Southeast Asia (Free Press, 2003). She graduated from Princeton University.  She was awarded a Fulbright Fellowship to the Philippines in 1986, where she attended graduate school at the University of the Philippines.  Among the awards she has received are the Overseas Press Club Award for Best Documentary, the National Headliner Award for Investigative Journalism, an Emmy for Outstanding Investigative Journalism, the Asian Television Awards, the SAIS-Novartis International Journalism Award, and the TOYM (given annually to ten outstanding individuals in the Philippines).  Ms. Ressa taught broadcasting principles at the University of the Philippines, and at Princeton University, she designed and taught a course on Politics and the Press in Southeast Asia.

Paul Papadimitriou - Digital Intelligence Strategist, Driving Left, Limassol and Tokyo At the confluence of marketing, communications and business development, Paul Papadimitriou delivers intelligence on online media, its impact on how brands & individuals communicate and the ongoing redefinition of social norms through new technologies. Using his multi-ethnic background & his expertise on Japan, he strives to bring a culturally sensitive analysis to digital influence. Paul speaks to businesses, audiences and individuals alike, helping them seizing the opportunities of the new media engagement & building digital strategies, bringing his more than ten years of experience as a lobbyist and business consultant.  Aside from contributing for Mobile in Japan, a community he founded, Asiajin and his own blog, Paul helps organizing conferences around the world, from the monthly bilingual Tokyo 2.0 to the bi-annual [Re]Think series of events. He holds a Master's degree in International Affairs from the Graduate Institute of International Studies in Geneva & speaks several languages. Paul is a Swiss, a Greek & a Finn. He lived in Tokyo, Manila, Limassol & Geneva.

Paul John M. Pena - Head of Digital Marketing, Globe Telecom, Inc. Paul John is currently Head of Digital Marketing of its Consumer Marketing Group of Globe Telecom Inc.. He leads long-term strategies employing a full breadth of web 2.0 disciplines: social media management, search engine marketing, creative media, strategic partnerships, affiliate marketing, portal marketing, digital CRM, content creation and management, usability and design. Under his leadership, he has achieved an increase in monthly global portal traffic by 60%, delivered highly optimised digital advertising and media plans, generated registrations beyond target and industry benchmarks with a particular focus on successful conversions, has launched 19 major launches in less than a year, all delivering business case targets and with campaigns in the pipeline for regional and international recognition (ie. Media Asia). Hallmark campaigns include major brand restage initiatives for Globe, Globe Prepaid and new service launches like the iPhone 3GS, Globe Tattoo Prepaid Broadband, Globe Duo, G Cash Click!, and events like Globe Run For Home.  At VinaGame Joint Stock Company, the leading online game operator and provider of Zing.vn, the #1 portal in Vietnam, as Head of Marketing for Zing, he saw to the launch of the web products portfolio, which includes a news portal (Zing.vn), search and directory (search.zing.vn and directory.zing.vn, respectively), messenger (chat.zing.vn), MP3 search and download aggregator (mp3.zing.vn) among others. His versatility in marketing a broad range of technology and entertainment products has allowed him to concurrently handle Product Management for Ragnarok, a joint venture for licensing and operations with the SK group of companies based in Seoul, Korea which requires overall operations management including game operations, community, customer support and administration. Paul John was Business Unit Director at Level Up! Inc. handling marketing, community, and game operations for ROSE Online, RF Online and Hyper Relay. He also joined MTV Asia in 2005 as Account Manager handling key accounts like Coca-Cola, Avon, Penshoppe, and Jetstar Asia. His biggest achievement however is what was considered one of the biggest media innovations in broadcast and online game marketing when he sealed a deal with Level Up! Inc. to co-produce one full season of 14 episode feature show, Massive, highlighting the important role that online games play in Philippine pop culture. He worked for Samsung Philippines as Product Manager immediately after finishing advanced studies in Integrated Marketing Communications at the University of Asia and the Pacific in 2004.

Juan Armando "John" Villanueva Rojo, APR - Vice President, Corporate Brand and Communications Bayan Telecommunications (Bayan) In the course of his 18-year career, John has held management positions in corporate communications and marketing for diverse companies such as manufacturing, financial services and transportation.  He is presently Vice President for Corporate Branding and Communications of Bayan Telecommunications (Bayan), one of the leading telecommunication companies in the country.  John played a lead role in the new and refreshed brand image of Bayan as a different and disruptive player in the market, and paved the way for the successful and impactful launch of the Bayan Wireless Landline. As a result, Bayan was hailed in 2008 as the IT Company of the Year by the IT Journalists Association of the Philippines or Cyberpress. His work for Bayan has earned recognition in the communications and advertising industry, such as several Anvil Awards for Excellence in 2007 and 2008 given by the Public Relations Society of the Philippines, the Quill Awards given by the International Association of Business Communicators, and a Bronze Award during the 3rd Tambuli Awards on Integrated Marketing Communications given by the University of Asia and the Pacific in 2009. John is an Accredited Public Relations Practitioner (APR) given by the Public Relations Society of the Philippines (PRSP). He is currently Vice President for External Affairs of PRSP and also serves as Auditor and Board Member for the Philippine Association of National Advertisers (PANA). He is also active in the Advertising Screening Council (ASC). He is a a graduate of Journalism from the University of Sto Tomas and a Masters Degree in Business Administration from Ateneo de Manila University.

Eduardo Mapa, Jr. - Managing Director, Media Contacts Philippines, Havas Digital Yeah. Being like jolly old St. Nick, Ed's arrival is always an anxious time for everybody. And you always wanna tell him you've been good.  You could wait for him to climb down the chimney, and wait, and wait but you'd miss him. Because like his campaigns, he's perpetually unpredictable and often in disguise. With Asia Pacific Brewery's Dr. Inkbeer, he got Singaporeans downing pints again.  With Philippine Tourism's Experience Philippines, he took web Fil-Am celebrity "Happy Slip" home and made everybody know about it.  Her first homecoming to the Philippines.  With Philippine Daily Inquirer's InQuest, he got people reading the paper again, getting in their heads with the perfect whodunnit case.  WIth the "Take U to the Philippines" music video that spread like viral wildfire, he got world-renowned recording artist Apl.De.Ap of the Black Eyed Peas raving rhymes on a rockin' republic. With Awesome Philippines, he got kids around the world trooping to the tropics after they "discovered" the Philippines. And, for his troubles he's gotten a load of heavy "metals" (or awards) to lay on people. Yeah. Because he's a rock star like that.

Rosan Cruz - Asst. Vice President of Group Public Relations, Benpres Holdings Corporation Rosan's responsibilities at Benpres includes corporate image building, events management, website management (Benpres, publication of annual reports, and editor of Lopez Link, the monthly Lopez Group-wide newsletter. She is also involve providing consultancy services to subsidiaries and full PR services to the corporate social responsibility (CSR) arm of the Group; specifically, Knowledge Channel Foundation (KCFI), Lopez Memorial Museum and including its Lifelong Wellness corporate initiative. She is an awardee of the Asian Multimedia Publishing Awards 2009: Award of Excellence for Innovative Corporate Communications in a multimedia world category . She is also a recipient of the Public Relations Society Philippines Anvil Awards: Award of Excellence for Special Publications (The Power and the Glory) February 2009, Award of Excellence for PR Programs (Lopez Memorial Museum's Conservation Program Award of Excellence for Institutional and Corporate PR Programs (Lifelong Wellness) February 2008, Award of Merit for Internal Publications (Lopez Link), February 2008, Award of Excellence for Internal Publications (Lopez Link) February 2006, IABC Philippines Quill Awards: Award of Excellence for Publications (Lopez Link:) 2007, Award of Merit for Publications (Lopez Link: Building Unity in Diversity), 2008 and 2006 Lopez Achievement Award for the Verde Island Conservation and Development Program Team First Philippine Conservation, Inc., May 2007 and, the Lopez Achievement Award for Public Responsibility for Television Education for the Advancement of Muslim (TEAM)-Mindanao, March 2006. She is a graduate of BA in Sociology from the University of the Philippines, and Boston University Brusselles for her Masters degree in Management.

Joey Alarilla - Social Media Editor, Yahoo! Southeast Asia As the social media editor, Joey is in charge of shaping the social media strategy for Yahoo! in the Philippines by making Yahoo! content available to users wherever they may be online. He is also actively engaged with the local social networking committees by working with them to get their feedback and develop new content tailored to their needs. Prior to joining Yahoo!, Joey was head of the Multimedia Department of Level Up! Inc., The Philippines' leading online game publisher and the online gaming arm of the PLDT Group of Companies. Some of the projects he spearheaded included Level Up!'s live blogs, live video streams, and its Flash game portal. He was also responsible for driving social media coverage, including making the hashtag #levelupinc one of the top Twitter Trending Topics during two consecutive live blogging activities.  Joey has had extensive experience as a journalist, having spent more than 14 years covering the technology industry. He was one of the pioneers responsible for setting up the Philippine Daily Inquirer's online news site INQ7.net, now known as INQUIRER.net, in 2000. As the Multimedia Editor for INQUIRER.net, Joey was in charge of strategy creation for the Editorial department's multimedia division, including training the first multimedia reporters in the Philippines. He was also responsible for creating the INQUIRER.net 's blog network, overseeing the site's podcasts, and launching its online video service. He was also a former technology blogger for regional media house CNET Asia, as well as a multimedia critic for US-based website PopMatters.com. Joey is the author of the Philippine Internet Commerce Society's e-commerce handbook E-Business Made Easy. In 2004, he won third prize in the Essay (English) category of the Don Carlos Palanca Memorial Awards for Literature for Surviving the Zeroes, which talked about parenting in the digital age.

Kee Jon-Tjin - Senior Consultant, Southeast Asia, Eyeblaster Jon has been a digital evangelist for the advertising industry for the past 8 years. He currently works as a senior consultant for Eyeblaster covering Southeast Asia actively spreading the wonders and effectiveness of digital as a medium. His background allowed him to experience agency life (Naga DDB), client life (Volvo Cars) and media/publisher life (Yahoo!). Jon strikes a well balanced understanding of what needs to be achieved. Results, results, results! And what better way to support the industry by being the sexy part of digital (rich media) combined with accountability of the medium (ad tracking). Jon has had the privilege to work with great brands from the auto industry (brands ranging from BMW to Honda), to consumer electronics (brands from Nokia to Panasonic), and other interesting brands like KFC to Nike. Being naturally outgoing and humorous, Jon also has a serious side and invites anyone to talk to him about their passion of making their brands successful.

Janette Toral - Founder, DigitalFilipino Janette founded the Philippine Internet Commerce Society (PICS) in 1997 and lobbied for the passage of the Y2K Law and E-Commerce Law. She published her e-commerce book in the year 2000 that gave birth to DilitalFilipino.com. The DigitalFilipino.com Club serves an an e-commerce advocacy platform, research, consulting, advertising, and training platform with close to 100 members. She is a recipient of the E-Services Philippines E-Champion Award 2008 for Policy Development following Senators Magsaysay and Roxas. For 2009, her advocacy focuses on search engine marketing awareness, blogging as a tool for Philippines 2010 elections transparency, and the use of blogs and social networks for e-learning and e-commerce opportunities. She also started a small web laboratory project deploying small community and blogs using open source content management systems like Drupal, Joomla, Pione, Wordpress, Movable Type, and Internet advertising platforms like OpenX.

Racquel Cagurangan - General Manager, Lifestyle Portal, 88DB Philippines Racquel "Rac" Cagurangan is currently the General Manager of lifestyle portal, 88DB Philippines and its' corporate social responsibility, the first socio-political networking site, politicalarena.com. She was with AT&T Philippines for 11 years and with Globe Telecom for 6 years. She recently joined the blogging community by creating pinkputter.com.ph which talks about golfing in the Philippines.

Nick B. Fontanilla, Ph.D. - President The Asia-Pacific Centre for Research (Acre), Inc. and Philippine Marketing Association (PMA) Nick's expertise is into Predictive Analytics, Market Research, Balanced Scorecard, Activity-based Costing/Management, and Strategic Management. He is a Professorial Lecturer in De La Salle University Graduate School of Business. He is the President of the Asia-Pacific Centre for Research (Acre), Inc. He holds a degree in Public Administration from the University of the Philippines, an MBA from the Ateneo de Manila University, and a Ph.D. degree in Development Administration in Philippine Christian University.

Leah Camilla R. Besa-Jimenez - General Manager, Proximity Philippines More than 14 years of experience in Marketing, CRM and Digital. Leah has consulted for global brands for industries covering: FMCG, Technology, Telecommunications and Healthcare. Breadth of work involves Strategic Brand Planning, Through-the-line Communications, Digital Marketing, Customer Relationship Marketing focusing on Loyalty & Retention, Data Analytics and Datawarehousing. Currently, General Manager for Proximity Philippines (part of the Proximity Worldwide Network) delivering compelling commercial content in Digital, Direct and Relationship Marketing. Prior to Proximity, Head of Customer Relationship Management (CRM) division for Globe Telecom doing CRM Strategy and Data Analytics for the second largest telecom in the Philippines. A consulting group that aids the business in developing strategies through analytics, statistical models and implementation processes to control churn, build loyalty and increase usage. Previous agency was at Ogilvy & Mather, concurrently held three posts - Business Development Director for Ogilvy & Mather, Business Director for OgilvyOne and Business Director for OgilvyHealthcare.  A regular speaker on CRM and Digital, locally and regionally representing Proximity as the CRM Lead for Asia. Currently serving as a Director in the Board of the Internet and Mobile Marketing Association of the Philippines (IMMAP).

Brad Geiser - Co-Founder, GeiserMaclang Marketing Communications Inc. Brad Geiser is the co-founder of GeiserMaclang Marketing Communications Inc., one of the most groundbreaking marketing agencies in the country who have created and led word-of-mouth, Internet buzz, digital and influencer marketing campaigns for industry leaders to young brands.

Consuelo Hidalgo Diaz - Director of Marketing, Teleforce Asia Inc.                          Since 2005, Chinie manages integrated online and offline direct marketing, product development and corporate communication for overseas clients located in Australia, Gibraltar, the Netherlands and Ireland.  Spearheaded a radical overhaul of all clients' online and email marketing practices, with a focus on targeted customer segmentation and strict compliance with global email regulations and best practices. This resulted in improved email deliverability, increased customer engagement, and a significant spike in web and email sales (averaging at US$140,000/month) in spite of the drastic downsizing of email subscriber lists.   Beginning 2007 to present,  she worked with local corporations to identify specific online marketing objectives, and develop and implement effective, profitable email and online marketing strategies compliant with global best practices for email permission and privacy. Clients include Tsukiji, Milky Way, Cirkulo & Azuthai Restaurants; The Lica Group; Digiprint; LBC; Art Cabinet Philippines; Binalot Fiesta Foods Inc. and Global Beer Exchange Inc.  She has a Professional Certification in Email Marketing and Landing Page Optimization. She  holds a Masters degree in Education from the University of Asia and the Pacific and Bachelors degree in Philiosphy from the University of the Philippines.

Byron Garcia - Consultant, Social Media Byron Garcia was assigned as Capitol Security Consultant when his sister Gwendolyn Garcia assumed office as Cebu Governor in 2004.  He could easily have pursued a comfortable corporate career being a management graduate. But he chose to be with the thugs and dangerous men of society. It was seen as a thankless and demeaning job where his relatives thought it was such a crazy thing to do.  Byron was catapulted to international fame when he made 1,500 inmates of the Cebu Provincial Detention and Rehabilitation Center (CPDRC) dance to Michael Jackson's 'Thriller'. Videos of the dance and exercise routines that he uploaded on YouTube has since had 70 million hits over the past two years and over 40,000 subscribers. The dancing inmates concept also brought in international networks like CNN, BBC and magazines like TIME and NEWSWEEK dispatch their crew and correspondents to the Philippines and then to the mountains of Cebu to actually see the 'dancing inmates'. Byron was also awarded as one of Cebu's Ten Outstanding Men because of his unique concept in jail management and rehabilitation. At present, he is doing consulting in the area of management, security, rehabilitation, and working on several ambitious projects that will utilize social media applications.

 

 

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