The Philippines has more than 68 million mobile users.  As the texting capital of the world, mobile is a way of life for us. Find out how the leading mobile marketing companies how to execute successful mobile marketing campaigns.  Learn how to engage customers using mobile beyond the usual text campaigns and how to do it right such as getting permission from your customers. Learn from a wide range of case studies and see which mobile marketing strategies will work for your own product or service.

Rohit Dadwal, Asia Pacific Managing Director of Mobile Marketing Association (MMA), is joining the country's best mobile marketers live via Skype Video on January 29, 2010 in the Mobile: Marketing on the Go! Rohit is the latest addition to the high-profile faculty of the Mobile Marketing course.

OBJECTIVES OF THE COURSE:

1. To provide basic framework and common language for Mobile Marketing --- identifying the basic framework and common languages for Mobile Marketing.
2. To provide various mobile marketing executions and case studies for learning --- illustrating and analyzing various mobile marketing executions and case studies for learning)
3. To enable students to apply mobile marketing strategies in their respective brand campaigns.
 

COURSE OUTLINE:

A. Mobile Marketing Landscape

B. Mobile Marketing Defined

1. Marketing through the Mobile Channels
2. Mobile marketing as complementary to traditional marketing
3. Fulfilment of Marketing Objectives
4. Are the consumers ready?
- Mobile Marketing Ecosystem (Overview)
- Mobile Marketing campaign process
5. Mobile Marketing Language
- Kinds of Mobile Marketing Campaign
6. Features of Successful Mobile Marketing Campaign
- Creative Execution Examples and Case Studies
- Mobile Plan Development Process


RESOURCE SPEAKERS and EXPERTS:

Rohit Dadwal, Managing Director, MMA Asia Pacific
Nix Nolledo, CEO of Xurpas Inc. and Starfish Mobile and President of IMMAP
Art Policarpio, CEO of Snapworx Digital
Audie Avecilla, Director at Entertainment Gateway Group
Jojit Alcazar, Head for Mobile Advertising at Smart Communications
Hans Roxas-Chua, Ateneo Java Wireless Competency Center

WHO SHOULD ATTEND: Entrepreneurs, product champions, brand activation team members, ad agency executives, media managers, marketing, and advertising professionals who need to sustainably engage their customers through effective marketing channels.

REGISTRATION FEE: Php 5,500.00 + VAT inclusive of the snacks during the classroom sessions, access to an online course, training kit, and certificate of course completion.

COURSE SCHEDULE

Orientation: January 29, 2010 (8:30 am - 12:00 noon)
Online: January 29 - February 12, 2010 (available 24/7, recommended at 4 hours per week)
Summary: February 12, 2010 (9:00 am - 12:00 noon)

METHODOLOGY: We leverage on the channels we champion. We start each module with a half-day face-to-face session and end with another half-day summary session as a venue for consultation, project presentations and networking. In between the face-to-face sessions, participants will have 2 weeks where they can use our online learning platform while being coached by an online facilitator.  The online course content, forums and activities can be taken anywhere and anytime. We recommend that participants dedicate of at least four hours a week to the online coursework. For example, participants can read course content emailed to them daily as part of their regular routine and then go online to finish their assigned coursework during the weekend.

VENUE: Face-to-face sessions will take place at the 3rd Floor, Ateneo Professional Schools Building, 130 H.V. Dela Costa St., Salcedo Village, Makati City, Philippines.

HOW TO REGISTER: Fill-up the Application Form below and email to james@fmi.com.ph, maan@fmi.com.ph or fax to 8960637, 8902101. For inquiries, please call Fiera de Manila, Inc. 8960639, 8960637, ask for James or Ms. Maan, visit website: www.fmi.com.ph

REGISTER NOW!