People say that 2010 celebrates the Internet's 41st birthday and every baby born today is born a Netizen.  The World Wide Web has evolved.  Rolling out an effective website in Web 2.0 world is not as simple as it looks.  An effective website is the most fundamental component to establishing a company's online presence.

WWW: What Works In Websites is designed to show you how to make your website beneficial for your enterprise, but this is not a technical course for programmers. Gone are the days when website development is the sole domain of the IT department.  This course will teach you how to formulate effective messages, interpret your web analytics, and capture your target online audience.


COURSE OBJECTIVES:

• Describe the evolution of the web and where it is heading
• Provide the fundamental information about web, its development, components and benefits
• Provide a skeletal structure and design of a good website.

COURSE OUTLINE:

1. Introduction: Internet Landscape   
   
- How did it all start?
- Where are we?
- Where are we going?

2. Basic Concepts in Website Development
 
A. Website Development Defined
B. Fulfillment of Marketing Objectives
C. Website Development Ecosystem
D. Website Development Lingo
E. Kinds of Website-driven Campaigns
F.  Features of Website-driven Campaigns

3. Creative Execution Examples and Case Studies

4. Web Development Planning


RESOURCE  SPEAKERS and EXPERTS:

Michael Palacios
Managing Director, Havoc Digital

ORIENTATION SESSION

March 19,2010, 8:30 am-12:00 pm
3/F Ateneo Professionals Schools Building, 130 HV Dela Costa St.,
Salcedo Village, Makati City
*Can be taken purely online by special request

WHO SHOULD ATTEND: Entrepreneurs, product champions, brand activation team members, ad agency executives, media managers, marketing, and advertising professionals who need to sustainably engage their customers through effective marketing channels.

REGISTRATION FEE: Php 5,500.00 + VAT inclusive of the snacks during the classroom sessions, access to an online course, training kit, and certificate of course completion.

HOW TO REGISTER: Register now and email to james@fmi.com.ph, maan@fmi.com.ph or fax to 8960637, 8902101. For inquiries, please call Fiera de Manila, Inc. 8960639, 8960637, ask for James or Ms. Maan.

Please pass this Invitation to interested friends and colleagues.

REGISTER NOW!