Digital Marketing in a BLINK 2015
Creating Touchpoints Across Platforms in Multi-Screens
The Overview
The era of multi-screens has arrived. Customers access your brand anytime, anywhere, and whichever way. BLINK Seminar 2015 focuses on creating touchpoints across platforms in multi-screens.
This BLINK edition will cover designing multi-channel marketing roadmap, creating cross-platform content marketing program to specific tool and strategies to reach and delight customers.
Learn and create meaningful relationships and connections with your customers and peers.
Key Seminar Topics
Day 1, Thursday, March 19, 2015
1. Designing your Multi-Channel Marketing Roadmap
Increased interconnectivity between marketing channels will begin to happen this year. Brands can now track a customer from the ad he saw, his website experience, his Twitter or Facebook updates, if he signed up for a free trial or e-newsletter, spoke to a salesperson and purchased through the shopping cart or live help. A multi-channel Marketing Roadmap therefore is in order.
2. Creating Cross-Platform Content Marketing Program
Content marketers should see the value of personalizing each post. From guest blogs to articles to tweets, brands will put out personalized content to reach different demographics in different ways. Create and track a strategic content to ensure conversion.
3. Re-Charging Your Email Marketing Campaign
Create real-time marketing email. The real cutting edge email in today’s world is context and behavior, responsive email templates, video emails, big data and predictive analytics, and how are customers accessing your email through mobile.
4. Tracking the ROI of Your Social Media and SEO/Search Campaigns
Your marketing campaign can be two things: a hit or a flop. Solid metrics will help you address this unpredictability and give your campaigns the necessary boost. Find out the effectivity of social media, SEO/Search campaigns.
5. Learning the Tricks of YouTube Video Marketing
With viewers watching 6 billion hours of YouTube and growing, wouldn’t you want your brand to be there, too?
Day 2, Friday, March 20, 2015
1. Developing Your Mobile Marketing Strategy
The future is in mobile. Data says mobile searches have increased 200% year over year in 2012 and it is predicted to surpass desktop in 2014. Reach your customers anytime, anywhere.
2. Leveraging on Facebook Paid Advertising
In the country, Facebook is the most popular social network reaching across demographics. Reach your target audience and lead them to conversion.
3. Succeeding in the e-Commerce Business Using Digital Marketing
Discover the 360-degree approach toward a successful e-Commerce business using digital marketing tools.
4. Demystifying Customer Engagement and Turning Engagement Into Actual Conversion
Learn how to effectively engage target customers in digital marketing space and turning engagement to conversions. What are the secrets of ensuring customer experience into one that make them come back again and again
5. The Value of Analytics
Find out how analytics guide marketers to understand customer online behavior and use data to make strategic decision in the course of campaign.
Who Should Attend
CMOs, Brand Marketers, Category Managers, Advertising Managers, Digital Directors, Agencies, Publishers, Media, Telcos, Content Providers, Bloggers,
E-Commerce Entrepreneurs, Suppliers, Government, Academe, Digital Marketing Service Providers and those involved in digital marketing and advertising.
Registration Fee
PHP 15,999 inclusive of VAT for 2 days attendance
PHP 9,999 inclusive of VAT for 1day attendance
Fees are inclusive of meals and kit.
Payment and Discount Scheme
Package of 5 Delegates + 1 Free
10% Discount to Past Delegates
Resource Speakers and Experts
Donald Patrick Lim
Donald Patrick Lim
Chief Digital Officer, ABS-CBN Corporation
Donald is the Chief Digital Officer of ABS-CBN Broadcasting Corporation. Prior to his current role, he served as Chief Innovation Officer of McCann Worldgroup Philippines and Managing Director of MRM Manila, 2011 4As Agency of the Year for Digital Excellence and Campaign Southeast Asia Philippine Digital Agency of the Year. Before McCann, he was the former President and CEO of Yehey! Corporation, one of the Philippines’ top digital marketing holding company, and also President and CEO of Media Contacts Manila, winner of 2009’s Media Agency of the Year, and a product of a joint venture company between Yehey Corporation and Europe’s largest interactive conglomerate Havas Digital.
Donald holds a Business Management degree from the Ateneo de Manila University; an MBA with distinction from Murdoch University; and doctorate degree in Business Administration from the University of Phoenix. Apart from these, Donald also has a diploma in Interior Decorating, a Diploma in Executive Management, and a Diploma in Hotel and Restaurant Management. Finally, Donald has finished Pelmanism from the Pelman Institute in Sydney, Australia. Currently, he teaches eMarketing at the Graduate School of De La Salle University, Advanced Marketing and Advanced Strategic Management for the Doctoral Program at San Beda College.
He was President of the Philippine Marketing Association (PMA) and the Founding President of IMMAP. Currently, he sits as a Board of Governor of the Management Association of the Philippines (MAP), and was a past Board of Drector of the Manila Junior Chamber. Finally, Donald serves as a Board of Trustee of Operation Smile, a non-profit, volunteer service organization that provides free reconstructive facial surgery for children with cleft lips.
Eduardo I. Mapa, Jr.
Eduardo I. Mapa, Jr.
CEO, Digital Arts Network (DAN) Manila/TBWA
Ed is the Chief Executive officer of TBWA’s Digital Arts Network (DAN) Manila, the latest office in TBWA’s global digital offering. He has over 25 years of experience in the field of advertising and communications.
Prior to joining DAN/TBWA, Ed was an 18 years veteran at the Global Havas Network with assignment in Singapore, India and China.
In 2013, he then moved to Beijing as CEO/Havas Digital and Chief Innovation Officer for Havas Media China. A post he held until recently. In 2012, Ed re-engineered the Philippine Media Landscape by launching HVMO (Havas Media Ortega) – the Philippine’s first fully integrated media agency that provided creative and ideation offerings for clients.
Ed is now back in Manila and has found a new inspiration and home at DAN/TBWA.
Kankan Ramos-Lim
Kankan Ramos-Lim
Social Marketing Director, Havas Media Ortega
Kankan started her Digital Marketing career at Yehey! Corporation over 10 years ago, when the terms “social media” and “community management” were not even conceived, yet existed through the company’s online Portal. There she managed content publication, message board communities, blogger relationship building, campaign strategies and social media management, among other duties. Her extensive experience in social marketing, media planning, online publishing, strategic planning and analytics have allowed her to handle a diverse collection of Brands — both local and international. Among the brands she has handled are Mead Johnson, Globe Telecom, Unilever, Nivea, SM, The Mind Museum and San Miguel Corporation.
10 years into the industry, her passion only grows with the understanding that digital is the future for brands. Along the way, she further molds her skill sets and know-how by keeping in tune with the times and trends.
Knowing that her heart lies in social marketing, with her specialization being in content creation and digital production, Kankan hopes that she can continue making a difference in the industry.
Now the Social Marketing Director at Havas Media Ortega, she is on a mission to turn accounts and clients to meaningful brands by doing what she does best. Mustering all her experiences, she envisions social marketing as more than just an arsenal of platforms, but an infrastructure, a meaningful play space for stories and experiences to be enriched for both brands and consumers.
Apart from the professional side of her life, Kankan also strives to pursue her other love — art. Through painting, sketching and zentangling, she finds balance between both worlds of her career and her creative passions.
Constantin Robertz
Constantin Robertz
Managing Director, Zalora Philippines
Constantin is the Managing Director of Zalora Philippines, one of Asia’s leading fashion destinations with focus on B2C operations, supply chain, and customer experience. He is with Rocket Internet as Global Venture Development Manager and built Rocket Internet’s E-Commerce ventures around the world. He was Category Manager of Lamoda.ru and was in-charge of purchasing and planning at Russia’s leading online fashion store. He was in-charge of Commercial Planning in Zalando.de and was a Founder of Next Generation Commerce, Berlin, where he focused on building online ventures through lead generation and content network.
He holds a BA degree from University of St. Gallen and Singapore Management University.
Peach Natividad
Peach Natividad
Digital Strategy Director, McCANN Worldgroup
Peach is the Digital Strategy Director for McCANN Worldgroup, the largest advertising agency in the Philippines. She drives digital strategy leadership for the group while leading a team of strategists from different specializations. Before McCANN Worldgroup, Peach spent time in Tribal DDB as Head of Digital Planning and Analytics and as Digital Strategist for OgilvyOne Manila.
Peach is a certified IMMAP instructor, chairing the Data and Analytics track. She believes in the power of numbers in understanding people, having graduated Magna Cum Laude from the University of the Philippines with a degree in Economics, major in Mathematics and minor in Anthropology.
Bernard N. San Juan III
Bernard N. San Juan III
General Manager, TrueLogic Online Solutions, Inc.
Bernard has 15 years experience working in the online field. He started with the local web-portal Filonline in 2000 to his current position as General Manager for Truelogic Online Solutions. In over 14 years, he had a hand in the development of hundreds of websites, over a thousand Digital Marketing Projects, ran online businesses, coached dozens of successful salespeople and incorporated four (4) companies and grown three (3) start-ups to multi-million dollar-sized companies among which are 360Training.com, Shopster.com, MartinPrint.com.au, LWCI/iFLOOR.com.
He has proven track record in the fields of Sales, Workforce Management, Training, Sales Management and Sales Training, Web Development, Online Marketing, eCommerce, Operations and HR.
He finished a degree in B.S. Physical Therapy from University of Sto. Tomas Manila.
Clayton Wood
Clayton Wood
Marketing Director, TrueLogic Online Solutions, Inc.
Clayton is an executive with broad experience in building and scaling SEO back end fulfillment structures in outsourcing locations for enterprise level online business. He is a key member of a corporate team who creates and successfully marries ROI and organic SEO methodology through workforce labor, software platforms and QA systems development.
Clay authored online publications which stirred the conciousness of online marketing and SEO professionals: ‘Earn A Seat At The Executive Table: How To Measure Soft and Hard Metrics Of SEO’ at Business2Community; ‘Google Updates Results: Small Businesses Suffer’ at Search Engine Journal; and ‘Major Shifts That I see Happening in SEO – Viva la Revolution! at SEOmoz. He also serves as the Marketing Director of seoreseller.com, 365 Outsource.com and TrueLogic Solutions, Inc. at present.
Hans Koch
Hans Koch
Founder, Iceberg Media
Hans Koch specializes in Search Marketing, Search Engine Usability, SEO, increasing ROI via Pay-Per-Click campaigns, and landing page optimization. He is the Founder of several companies, which focuses on Internet marketing, training/education, and has also served as General Manager of WebbROI, Dyomo.com and TrafficSupport.net Asian operations.
Koch has spoken at seminars and conventions around the world as an Internet aficionado and participated in a widely circulated BBC report regarding his work on Click Fraud;while Wired Magazine profiled his innovative efforts in re-creating the first click fraud detection software for WhosClickingWho.com. Koch went of San Jose State University and studied Business Administration with a emphasis in marketing.
Jay Baratilla
Jay Baratilla
SEO Manager, Clockwise Digital
Jay is currently the SEO Manager of Clockwise Digital, a Philippine subsidiary company of Blackglass Australia. The company handles different big brands in Australia for their digital strategy and implementation. Jay manages and leads the team in the Philippines which is assigned for the search engine optimization and strategy of up to 20 Australian Brands ranging from e-Commerce websites to industrial companies.
Jay has been working for 6 years in the internet marketing industry with expertise in SEO, SEM, Social Media Management, Email Marketing, Content Marketing and Mobile Marketing. He studied Bachelor of Science in Computer Science in Bicol University, Legazpi City.
Jimmy S. Gimenez
Jimmy S. Gimenez
Owner/Manager, Gpod Mobile
Jimmy is a marketing and digital technology coach who constantly delivers real world, time-tested corporate and small business marketing strategies and ideas.
He has firsthand experience as an entrepreneur being the Owner/Manager of both Gpod Mobile, a mobile marketing & solutions company and GPOD Printing Services, a digital printing provider that churns out large format digital printing solutions.
Jimmy was head honcho of Gimenez Group, Inc., a Philippine-based creative agency, involved in direct marketing, corporate communications, advertising and design, as well as online and offline interactive solutions. He has earned his corporate chops by handling high profile brands and accounts in the retail, medical, pharmaceutical and financial arena.
Jimmy also worked early on his career at PACBBDO and Olbes, Ogilvy & Mather.
Jimmy was a former Director of the Direct Marketing Association of the Philippines.
Jimmy is an Economics major graduate of UP Diliman, and a former member of the University of the Philippines Concert Chorus (World Touring Batch 1981 & 1983).
