Strategic Media Planning and Buying Webinar

Date: August 26 - 28, 2020
Location: Webinar via Zoom

Register Now Pay Online

Strategic Media Planning and Buying Webinar

Introduction

Marketers are tasked to do traditional and digital media planning and strategy for brand awareness and conversions.

Learn the nuts and bolts of strategic media planning and buying, and how to plan/create media objectives and strategies.

This webinar will guide you on the technical and strategic steps of media planning and buying.

Learn More: https://www.fmi.com.ph/events/smpb-webinar

Day 1, August 26, 2020, Wednesday

1. Media 101

– Definition/Framework
– Media Types
– Roles and Consideration

2. Role of Media Agencies in a Convergent World
3. Convergence Planning

– Objectives
– People
– Journey
– Strategy
– Ideation
– Ecosystem Media Planning
– Activation
– Performance
– Business Value

4. Integrated Media Ecosystem
5. Process and Tools
6. Winning on Negotiations

Day 2, August 28, 2020, Friday

1. Digital

– Google Ads (Campaign Set-Up/Bidding/Monitoring/Evaluation)
– YouTube (Set-up/Monitoring/Revenue Model)
– FaceBook (Ads Manager)
– Case Studies

Who Should Attend

CMOs, Brand Marketers, Business Owners, Category Managers, Advertising Managers, Digital Directors, Digital Agencies, Publishers, Retailers, Media, Telcos, Content Providers, Bloggers, E-Commerce Entrepreneurs, Date Scientists, Digital Suppliers, Government, Academe, Digital Marketing Service Providers and those involved in media planning/buying and brand building.

Registration Fee

PHP 2,999 + VAT for 2 days
US $ 99 for Foreign Nationals for 2 days

Payment and Discount Scheme

– Package of 5 + 1 (send 5 delegates and get additional 1 for free)
– 20% Discount to Academe/Students/Government/NGOs
– 5% Discount to Past Delegates of Fiera Programs

Register Today!

For Sponsorship/Registration
Call: +632-8896-0639, 8896-0637
Email: norelyn@fmi.com.ph
Visit Website: www.fmi.com.ph

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