Marketers are tasked to do traditional and digital media planning and strategy for brand awareness and conversions.
Learn the nuts and bolts of strategic media planning and buying, and how to plan/create media objectives and strategies.
This webinar will guide you on the technical and strategic steps of media planning and buying.
Learn More: https://www.fmi.com.ph/events/smpb-webinar
Day 1, August 26, 2020, Wednesday
1. Media 101
– Media Types
– Roles and Consideration
2. Role of Media Agencies in a Convergent World
3. Convergence Planning
– Ecosystem Media Planning
– Business Value
4. Integrated Media Ecosystem
5. Process and Tools
6. Winning on Negotiations
Day 2, August 28, 2020, Friday
– Google Ads (Campaign Set-Up/Bidding/Monitoring/Evaluation)
– YouTube (Set-up/Monitoring/Revenue Model)
– FaceBook (Ads Manager)
– Case Studies
Who Should Attend
CMOs, Brand Marketers, Business Owners, Category Managers, Advertising Managers, Digital Directors, Digital Agencies, Publishers, Retailers, Media, Telcos, Content Providers, Bloggers, E-Commerce Entrepreneurs, Date Scientists, Digital Suppliers, Government, Academe, Digital Marketing Service Providers and those involved in media planning/buying and brand building.
PHP 2,999 + VAT for 2 days
US $ 99 for Foreign Nationals for 2 days
Payment and Discount Scheme
– Package of 5 + 1 (send 5 delegates and get additional 1 for free)
– 20% Discount to Academe/Students/Government/NGOs
– 5% Discount to Past Delegates of Fiera Programs
Call: +632-8896-0639, 8896-0637
Visit Website: www.fmi.com.ph
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