UX Design for Marketers

Developing Winning Experiences that Drive Conversions

Date: February 11, 2021
Location: Webinar via Zoom

Register Now Pay Online


During the pandemic, brands turned to digital and online presence to continue doing business.

Marketing research showed 39% of customers will stop engaging if the content and images of website or app do not load in the first six seconds. 88% of visitors and users of website and app will not likely return after a bad experience.

UX (User Experience) Design is the look, feel and usability of website or app. It is the visual appeal, user’s trust in the brand, and the reinforcement of user expectations that you have to keep in mind when designing UX.

Usability determines whether a customer has a good or bad experience. Personalization is appealing and the design flow should be functional so it does not disrupt user’s thought process.

Learn about the ways to improve your UX design and boost conversions.

Key Webinar Topics

1. Role of UX and how digital marketing benefits from good UX Design

2. Fundamental principles of visual design and
human psychology used in UX Design

3. Process of UX Design and various UX deliverables

4. Case Studies

Who Should Attend

CMOs, Brand Marketers, Category Managers, Social Media Marketers, Corporate Marketers, Digital Directors, Publishers, Media, Content Providers, Bloggers, E-Commerce Entrepreneurs, Start-ups, Digital Marketing Service Providers, Webmasters, Graphic Designers, App Developers, Academe, those involved in digital marketing, web development and design.

The Resource Speaker and Expert

Rollan M. Bañez

Adobe Certified Expert (ACE)
Head Trainer, Creative Nation Academy

Rollan has 16 years in the IT industry starting as System Administrator working with various software and hardware technologies for Windows, Mac OS and Linux on both client and server software platforms.

Passionate about arts, creativity, and design, he channelled his insights in mastering Adobe applications and became one of the most widely disciplined Adobe Certified Experts in the Philippines. Currently, he is working to get his COMPTIA (Certified Technical Trainer + certification).

He manages a community on which he shares his knowledge through events and seminars that #inspireInnovation, dubbed as Creative Cloud Evangelist for the Philippines. He conducts educational roadshows with the advocacy to help build a #CreativeNation.

He finds balance in life through enjoying great music, films, travels, and inspiring the next generation of creative professionals.


Registration Fee

PHP 1,999 + VAT

Payment and Discount Scheme

– Package of 3 + 1 (send 3 delegates and get additional 1 for free)
– 5% Discount to Past Delegates of Fiera Programs
– 20% Discount to Academe/Students/Government

Register Today!

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