Shierdan, or more commonly known to his colleagues as ‘Dan’, is an independent TV and film director, producing his own TV shows and independent films.

Dan gained his interest in the field of videography at the age of 12 when his parents acquired a video camera to document the activities of their non-profit foundation D-SHEP FOUNDATION INC.

His interest furthered on during his college years when he became the de facto videographer for family gatherings, weddings and graduations. Though he finished a degree in Marketing from the Adventist University of the Philippines, he knew that he found his calling in the film industry. Dan pursued this chosen career and it opened opportunities for him to shoot in other Asian countries for numerous corporate clients based in the Philippines and abroad.

Currently, he is exploring creating more films and video content for TV and the web. Dan believes that film and video through the entertainment and movie industry can be a means of shaping a better society. For him, used inspirationally, it can contribute to social awareness and responsibility that can generate better citizens and can lead to a better society.