Resource Speaker/Expert: Jemmarie Bocalbos
Room D – August 14, 2020 | Friday, 9:30 am – 5:00 pm (Whole day)
Conceptual logo designing teaches the participants how to design a logo not just with creativity but with psychology in order to create a timeless logo that embodies the client’s brand. This session touches on how to sell your logo design to potential clients together with hands-on, practical exercises, role-play and negotiation skills to master the art of pricing your work with clients.
You will learn the following:
How to design an effective, professional logo symbol. Use Adobe Illustrator to design a professional logo. Discover the process of using sketches to digitize your designs. Collaborate and communicate with clients and fellow designers. Deliver presentations for pitching of logo design.
Coverage:
Introduction to Logos and meaning.
Stages of Logo Creation
Presenting your ideas to the client and developing client briefs
Basic formula in Pricing / Modes and best practices
Actual Hands-on Workshops and creation
Role play as designer and client
Design Pitching with panel and attendees
Consultation time with resource speaker
Requirements for taking the course
Beginner to Intermediate Level/Basic knowledge in computer operations (Mac OS or Windows)
Computers, Basic Knowledge in Adobe Illustrator.
Pencil & Paper, Scanner or Camera (Optional for your own sketches).
Target Audience: Freelance Content Creators – Graphics Designers Marketing / Sales / Enthusiasts / Students
Jemmarie Bocalbos
ACT, CCS – Multimedia Artist and Digital Marketer
CNA Certified Specialist and Trainer: Adobe Dimension
Adobe Creative Insider Ambassador, Adobe Systems Inc.
Creative Design Specialist, StraightArrow Corporation