Resource Speaker/Expert: Jemmarie Bocalbos
Room D – June 13, 2020 | Saturday, 9:30 am – 5:00 pm (Whole day)
Conceptual logo designing teaches the participants how to design a logo not just with creativity but with psychology in order to create a timeless logo that embodies the client’s brand. This session touches on how to sell your logo design to potential clients together with hands-on, practical exercises, role-play and negotiation skills to master the art of pricing your work with clients.
You will learn the following:
How to design an effective, professional logo symbol. Use Adobe Illustrator to design a professional logo. Discover the process of using sketches to digitize your designs. Collaborate and communicate with clients and fellow designers. Deliver presentations for pitching of logo design.
Introduction to Logos and meaning.
Stages of Logo Creation
Presenting your ideas to the client and developing client briefs
Basic formula in Pricing / Modes and best practices
Actual Hands-on Workshops and creation
Role play as designer and client
Design Pitching with panel and attendees
Consultation time with resource speaker
Requirements for taking the course
Beginner to Intermediate Level/Basic knowledge in computer operations (Mac OS or Windows)
Computers, Basic Knowledge in Adobe Illustrator.
Pencil & Paper, Scanner or Camera (Optional for your own sketches).
Target Audience: Freelance Content Creators – Graphics Designers Marketing / Sales / Enthusiasts / Students
ACT, CCS – Multimedia Artist and Digital Marketer
CNA Certified Specialist and Trainer: Adobe Dimension
Adobe Creative Insider Ambassador, Adobe Systems Inc.
Creative Design Specialist, StraightArrow Corporation