Resource Speaker/Expert: Tony Bucu
Room A – June 12, 2020 | Friday, 02:00 pm – 05:00 pm (Half day)
Discover the origins and backgrounds of how product branding came about, how they have evolved through the years, and how branding and marketing affect consumer decisions. See how popular brands have stayed popular and how they influence consumers through the power of media and pop-culture.
Level: Beginner to Intermediate
Target Audience: Graphic artists and designers, layout artists, product designers and brand developers, sales and marketing professionals.
Antonio ‘Tony’ Bucu
Independent Graphic Designer
Adobe Certified Expert (ACE)
Studied electrical engineering at Mapua Institute of Technology, and never thought he would end up as a graphic designer. After college, Tony decided to explore his artistic skills and worked as an artist for a garments factory, designing shirt graphics. He has never looked back since then as he became a designer for the last 15 years. Tony worked as a freelance consultant/designer for Fiera de Manila, Inc., Bozell, Basic FCB, Campaigns and Grey, and Leo Burnett, and as a full-time designer for Pixel Magic and Gimenez Group. He art directed photo shoots for BPI and Equitable, and is an experimental photographer in his own right. Tony is an Instructor at the Philippine Center for Creative Imaging.