Resource Speaker/Expert: Weslee Trout
Room A – June 13, 2020 | Saturday, 09:30 am – 05:00 pm (Whole day)
Social media landscape is changing. Social media is the favourite waterhole of the millennials and GenZs. This is where they spend the daily average six hours of their computing lifestyle.
As creative marketers, how can businesses leverage social media for lead generation and brand building?
Social media marketing is a low cost and high ROI platform. Marketers are expected to spend more time in social media and utilizing the platforms for promotion.
Marketers promote stories on Facebook, Twitter, Instagram, YouTube and LinkedIn News Feed; and concentrate more on creating quality content and videos that engages users.
How do marketers make campaigns in social media? How do marketers leverage social listening?
This seminar-workshop will guide marketers on the use of social media primarily for lead generation.
Target Audience: Creative professionals, freelancers, CMOs, brand marketers, category managers, advertising managers, digital marketers, publishers, content providers, bloggers, E-Commerce entrepreneurs, suppliers, government, academe, digital marketing service providers and those involved in digital marketing and advertising campaigns.
Consultant for Digital Strategy
SEO & Customer Experience
Wes has a decade of experience in digital marketing, customer experience, innovation, and digital transformation spaces. He previously led innovation enablement and digital delivery for Manulife Philippines, including its regional IT Delivery Center. In these roles, he spearheaded the conceptualization and development of the company’s first digital investment product tailored for parents to save for their kids’ education, as well as other transformational projects, with a team of about 30 software engineers reporting to him.
Prior, he worked with dozens of startups, digital agencies, and medium-sized businesses to develop digital strategies focused on creating better user experiences and generate business value through customer-led delivery.
Weslee has worked with businesses and companies from industries such as: Logistics, Petroleum, Hospitality, Digital Delivery and Media, Education, Consumer Goods, Financial Services, Entertainment, Industrial Services, and Real Estate, and eCommerce.
Weslee is currently focusing on digital strategy initiatives at OxytocinGroup™ for the group brands.