The 28th Graphic Expo 2025 Seminars

Seminar Topics, Schedule, and Resource Speakers

July 17-19, 2025

SMX Convention Center
Mall of Asia

Pasay City, Philippines

SEMINAR TOPICS AND SCHEDULES

July 17, 2025, Thursday

Room 1

1. Unleashed Creativity with Generative AI + Adobe Firefly

10:30 AM - 1:30 PM (half day)

Speaker: Rollan Banez

Topic Description:

Learn how you can generate visuals using text prompts, text effects, recolor images, and faster editing workflows by just using the browser. This session is for creative individuals who want to understand how Artificial Intelligence (AI) will impact how they will work in the following years due to the recent changes in technology. You will gain valuable insights and insider knowledge on how Adobe implements these technologies in their creative apps. Make your work faster and better than ever by using a co-pilot to help in your executions.

Target Audience:

Graphic Artists and Designers, Photographers, Layout Artists, Product Designers and Brand Developers, Creative Artists, Branding, Sales, and Marketing personnel, non-technical individuals.

Requirements:

Adobe ID, Laptop with internet connection

Level:
Beginner to Intermediate

2. Design like a Pro on the go using Adobe Express

2:00 - 5:00 PM (half day)

Speaker: Rollan Banez

Topic Description:

Adobe Express enables you to deploy social media designs, webpages, and videos faster without installing any software on your computer. Lots of assets, services, and technologies so you can manage your branding better and faster. We will explain each scenario and case study for this workshop.

Target Audience:

Graphic Artists and Designers, Brand Developers, Social Media Practitioners, SME Owners.

Requirements:

Adobe ID, Laptop with internet connection

Level:
Beginner to Intermediate

Room 2

1. Adobe Powercube

10:30 AM - 1:30 PM (half day)

Speaker: Tony Bucu

Topic Description:

The Adobe Power Cube comprises of the three most powerful standards in Graphic Design: Adobe Illustrator, Adobe Photoshop, and Adobe InDesign. Discover a how this three applications compare to one another in form and function and how they are used to produce graphics and artwork.

Target Audience:

Graphic Artists and Designers, Layout Artists, Product Designers and Brand Developers, Creative Artists, Educators and Students

Requirements:

Adobe ID, Laptop with internet connection

Level:
Intermediate

2. Adobe Illustrator Tips and Tricks

2:00 - 5:00 PM

Speaker: Tony Bucu

Topic Description:

Adobe Illustrator remains the foremost standard in producing top-level, high-quality, crisp and sharp vector graphics than can be used in virtually anything, from logos, corporate designs, static web banners, animation and motion graphics. Discover the tools and techniques that allow you create these graphics.

Target Audience:

Graphic Artists and Designers, Layout Artists, Product Designers and Brand Developers, Creative Artists, Educators and Students

Requirements:

Adobe ID, Laptop with internet connection

Level:
Beginner

July 18, 2025, Friday

Room 1

1. Getting Started: 3D Imaging with Adobe Substance 3D

10:30 AM - 1:30 PM

Speaker: Rollan Banez

Topic Description:

Embark on 3D creativity using Adobe Substance 3D and Creative Cloud! This beginner-friendly guide introduces you to 3D imaging workflows. Dive into the world of digital design, effortlessly transforming ideas into stunning visuals. Unleash your artistic potential with user-friendly tools and seamless integration within the Adobe Creative Cloud. Start crafting captivating 3D content today, whether you're a seasoned designer or a creative enthusiast. Elevate your projects with Adobe Substance 3D and let your imagination soar!

Target Audience:

Graphic Artists and Designers, Photographers, Layout Artists, Product Designers and Brand Developers, Creative Artists, Branding, Sales and Marketing personnel, non-technical individuals.

Requirements:

Adobe ID, Laptop with internet connection

Level:
Beginner to Intermediate

2. Mastering Photoshop, Illustrator and InDesign Together

2:00 - 5:00 PM

Speaker: Rollan Banez

Topic Description:

Unlock the potential of Adobe Photoshop, Illustrator, and InDesign by combining them for efficient and impressive work. Learn to save time and streamline your workflow with native file formats, making round-tripping a breeze. Speed up production using techniques like nesting, snippets, layers, and comps. This course covers importing, exporting, file placement, artboard handling, embedding, linking, and seamless sharing between applications. Master these tools to enhance your design process and create standout projects effortlessly.

Target Audience:

Graphic Artists and Designers, Photographers, Layout Artists, Product Designers and Brand Developers, Creative Artists, Branding, Sales, and Marketing personnel, non-technical individuals.

Requirements:

Adobe ID, Laptop with internet connection

Level:
Intermediate to Advanced

Room 2

1. Canva for Business as Used in Instagram Posts and Logo Design

10:30 AM - 1:30 PM

Speaker: Hernan Malubay

Topic Description:

The use of Canva is very popular nowadays as a tool for making ad materials. Learn how to use Canva in your Instagram posts and logo designs.

Target Audience:

Graphic Artists and Designers, Layout Artists, Product Designers and Brand Developers, Creative Artists, Educators and Students

Requirements:

Canva Account, Laptop with internet connection

Level:
Beginner

2. Canvas for Business as Used in Animation Stories, Reels, and Videos

2:00 PM - 5:00 PM

Speaker: Hernan Malubay

Topic Description:

The use of Canva is very popular nowadays as a tool for making ad materials. Learn how to use Canva in your animation stories, reels, videos, and many more!

Target Audience:

Graphic Artists and Designers, Layout Artists, Product Designers and Brand Developers, Creative Artists, Educators and Students

Requirements:

Canva Account, Laptop with internet connection

Level:
Beginner

July 19, 2025, Saturday

Room 1

1. How to be a Certified Adobe Designer?

10:30 AM - 1:30 PM

Speaker: Rollan Banez

Topic Description:

Unlock your creative potential with the Creative Cloud Get Certified Masterclass! This comprehensive course empowers you to master Adobe Creative Cloud tools like Photoshop, Illustrator, and more. Learn essential skills, gain hands-on experience, and earn certification to showcase your expertise. Whether you're a beginner or seeking to enhance your design prowess, this user-friendly masterclass guides you through digital creativity. Join now and turn your passion into a valuable skill set with Adobe Creative Cloud!

Target Audience:

Graphic Artists and Designers, Layout Artists, Product Designers and Brand Developers, Creative Artists, Educators and Students

Requirements:

Adobe ID, Laptop with internet connection

Level:
Beginner to Intermediate

2. Design on the go with Photoshop and Illustrator on the Web

2:00 - 5:00 PM

Speaker: Rollan Banez

Topic Description:

Create stunning designs anytime, anywhere with Photoshop and Illustrator on the web! Unleash your creativity on the go using these powerful design tools. Edit photos, craft graphics, and design with ease in your browser. No need for heavy software installations – simply log in and start creating. Perfect for quick edits or spontaneous bursts of inspiration. Enjoy the flexibility of design at your fingertips with Adobe's web-based Photoshop and Illustrator, making creativity accessible wherever you are.

Target Audience:

Graphic Artists and Designers, Layout Artists, Product Designers and Brand Developers, Creative Artists, Educators and Students

Requirements:

Adobe ID, Laptop with internet connection

Level:
Beginner to Intermediate

Room 2

1. Artificial Intelligence (AI) and Intellectual Property (IP)

10:30 AM - 1:30 PM

Speaker: Tony Bucu

Topic Description:

With the advent and rise in popularity of AI, one question comes to mind and needs to be addressed: Can AI-assisted Art and Text be copyrighted? This topic will provide several examples and case studies of Art created with the use of AI and an open forum discussion. This will also provide examples of how Generative AI is used for image enhancement.

Target Audience:

Graphic Artists and Designers, Layout Artists, Product Designers and Brand Developers, Creative Artists, Web Developers, Web Designers, Educators and Students

Requirements:

Laptop with internet connection

Level:
Beginner

2. Family Photography: Life, Love & Little Ones

2:00 - 5:00 PM

Speaker: Sheila Juan Catilo, Photographer & Content Creator

Topic Description:

Learn a lifestyle and documentary approach on family photography. An in-depth photo workshop and cozy conversation with a lifestyle photographer and content creator.

Target Audience:

Photographers, Videographers, Graphic Artists and Designers, Product Designers and Brand Developers/Managers, Lifestyle Editors, Creative Artists/Directors, Writers, Multimedia Specialists, Educators and Students

Requirements:

Camera, Mobile, Laptop with internet connection

Level:
Beginner

MEET THE EXPERTS


Rollan Banez

Creative Expert, Trainor, and Educator

Rollan Bañez is an accomplished Creative Expert in the Philippines. He has a rewarding two decades of being:

He is reaching out to over 1M+ students that have heard his sessions engaging them with product updates, innovations, and technologies.

YouTube Content Creator with 26K+ subscribers

Certified 10,000+ individuals as Adobe Creative Educator

Helped organizations, such as, DepEd, DICT, DTI


Antonio Bucu

Graphic Designer and Multimedia Expert

Tony Bucu has over 30 years of experience in Graphic Design, Digital Imaging and Illustration, Account and Team Management. He does creative training, art direction, photography, creative writing, and technical consulting.

He is an Instructor for Adobe Illustrator-ACE/ACA/ACI, at the Philippine Center for Creative Imaging and TESDA. He is an Adobe Certified Expert (ACE) and Adobe Certified Instructor (ACI).

He is the Creative Consultant of Fiera de Manila, Inc. from 1996 - present and a Faculty Instructor in the annual Graphic Expo Seminars. He is the Creative/Technical/Multimedia Consultant of Ms. Mai-Mai Cojuangco, Southern Glory International, PixelMagic, Dynamic Range Inc., amongst various brands and companies.

He studied Civil Engineering at the Mapua Institute of Technology.


Sheila Juan Catilo

Photographer & Content Creator

Sheila shoots for various local and international brands, publications, and corporations. She is known for her lifestyle approach in taking photos and is popular for working well with women and children. She shares her love for the craft by teaching about photography to different groups.

She was born and raised to a family that enjoys taking photos. She was 9 years old when she got her very first point and shoot camera and has been shooting ever since.

She enjoys telling stories through photos with her husband, Jorem, who is also a photographer. Both of them makes a perfect duo called 'The Catilos'.


Hernan 'Herby' Malubay

Senior Programmer and Web Developer, Herby Design

Herby Malubay is a Senior Programmer and Web Developer for the past 10 years with Filipino Homes based in Cebu.

He is an Independent Programmer, Web Developer, Network and Server Administrator for the past 20 years.

He holds a Bachelor of Science in Information Technology from STI Cebu.

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