July 16-18, 2026
SMX Convention Center
Mall of Asia
Pasay City, Philippines

10:30 AM - 1:30 PM (half day)
Speaker: Tony Bucu
Artificial Intelligence is re-shaping the creative landscape, raising questions about the role of designers in the age of automation. This topic explores whether AI serves as a rival, a practical tool, or a collaborative partner in graphic design.
Hyper-personalization is transforming how brands connect with audiences by tailoring visual experiences to individual preferences, behaviors, and contexts. This topic explores the strategies, technologies, and creative approaches that enable designers to craft highly customized visuals—whether through dynamic content, AI-driven design, or real-time adaptation. Attendees will learn how hyper-personalized design can boost engagement, strengthen brand loyalty, and create memorable experiences, while balancing creativity with ethical considerations around data use and user privacy.
Think of design that changes depending on who is looking at it—this is already happening in platforms like Spotify and Netflix.
AI is changing the rules and designers who adapt early will lead. This session helps you shift from being just a tool user to a strategic creative thinker who leverages AI to work faster, explore more ideas, and deliver higher-value work. You’ll discover how to stay relevant, competitive, and in demand by focusing on what truly matters: creative direction, decision-making, and taste. If you want to future-proof your career, this is where it starts.
2:00 - 5:00 PM
Speaker: Rollan Banez
Topic Description: Stop staring at a blank canvas. In this session, you’ll learn how to turn rough ideas into polished visual concepts in minutes using powerful prompt design techniques. This isn’t about random AI outputs—it’s about creating intentional, brand-ready visuals that actually work. Walk away with a repeatable system that helps you ideas faster, present stronger concepts, and impress clients with speed and clarity.
10:30 AM - 1:30 PM
Speaker: Jean Michelle Occena
Learn to declutter your creative process by building organized, stress-free content workflows within Adobe Express. This approach focuses on using design systems to reduce mental fatigue, allowing your creativity to become a source of calm rather than a chore.
2:00 - 5:00 PM
Speaker: Jean Michelle Occena
Transform your down time into a powerful library of reusable assets. In this session, you will learn how to make use of your time with Adobe Illustrator by creating a series of icons and vector art.
10:30 AM - 1:30 PM
Speaker: Rollan Banez
What used to take hours can now be done in minutes—if you know how. This session shows you how to harness Photoshop’s AI tools to dramatically speed up your workflow without sacrificing quality. Learn how to handle client revisions faster, create complex composites, and produce high-impact visuals with less effort. If you want to deliver more work in less time (and still wow your clients), you can’t afford to miss this.
2:00 - 5:00 PM (half day)
Speaker: Rollan Banez
Content demand is exploding—and manual editing won’t keep up. This session teaches you how to use AI inside Premiere Pro to edit faster, repurpose content efficiently, and scale your video output without burning out. Whether you’re creating for social media or marketing campaigns, you’ll learn how to produce more content in less time while maintaining quality. If speed and scalability matter to you, this is a game-changer.
10:30 AM - 1:30 PM (half day)
Speaker: Chardane Edda Martinez
Struggling to understand how After Effects really works? This workshop is designed to guide you from zero knowledge to confidently creating your own animations. You will learn the fundamentals, explore how tools connect with each other, and discover techniques used by professionals. By the end,you wont just follow tutorials, you will understand what you're doing and why.
2:00 - 5:00 PM
Speaker: Chardane Edda Martinez
Go beyond basic animation and start understanding the real power of After Effects.This workshop will teach you how key frames, layers, effects, and time all connect. In just 3 hours, you will gain the confidence to create animations that feel intentional,smooth, and professional.
10:30 AM - 1:30 PM (half day)
Speaker: Rollan Banez
Great design is no longer limited to professionals with advanced tools. In this session, discover how Canva’s AI-powered features can help you create polished, engaging content— fast. Whether you’re designing for social media, presentations, or marketing campaigns, you’ll learn how to go from idea to finished output without the usual time and complexity.
2:00 - 5:00 PM (half day)
Speaker: Rollan Banez
Great design is no longer limited to professionals with advanced tools. In this session, discover how Canva’s AI-powered features can help you create polished, engaging content—fast. Whether you’re designing for social media, presentations, or marketing campaigns, you’ll learn how to go from idea to finished output without the usual time and complexity.

Rollan Bañez - 20+ years of experience as an IT Professional, Graphic Designer, Educator. Co-Founder, and Training Director at Creative Nation Academy Corporation, and a CompTIA Certified Technical Trainer+ and A+
He is an Adobe Certified Professional in Photoshop, Illustrator, InDesign, Premiere, After Effects, Express, Acrobat and Generative AI Foundations.
He obtained 203+ microcredentials and certifications
Adobe Creative Educator Leader and Innovator
Father of Adobe Creative Educator in the Philippines (Certified 10,000+) International Book Author - Packt Publishing UK
He is an Adobe Community Expert + Adobe Partner by Design
Customer Advisory Board for Adobe Express and Subject Matter Expert Researcher
He is a Multitech Ambassador for brands, such as, Microsoft, Google, Apple, Canva, Wakelet, Curipod, to name a few.
He has reached out to over 1M+ students who have heard his sessions, engaging them with product updates, innovations, and technologies since 2007.
He is a Youtube Content Creator with 27K+ subscribers @Creative Nation Academy
Helped organizations, such as, DepEd, DICT, and DTI by training thousands of people remotely and in person.
He is reaching out to over 1M+ students that have heard his sessions engaging them with product updates, innovations, and technologies.
YouTube Content Creator with 26K+ subscribers
Certified 10,000+ individuals as Adobe Creative Educator
Helped organizations, such as, DepEd, DICT, DTI

Tony Bucu has over 30 years of experience in Graphic Design, Digital Imaging and Illustration, Account and Team Management. He does creative training, art direction, photography, creative writing, and technical consulting.
He is an Instructor for Adobe Illustrator-ACE/ACA/ACI, at the Philippine Center for Creative Imaging and TESDA. He is an Adobe Certified Expert (ACE) and Adobe Certified Instructor (ACI).
He is the Creative Consultant of Fiera de Manila, Inc. from 1996 - present and a Faculty Instructor in the annual Graphic Expo Seminars. He is the Creative/Technical/Multimedia Consultant of Ms. Mai-Mai Cojuangco, Southern Glory International, PixelMagic, Dynamic Range Inc., amongst various brands and companies.
He studied Civil Engineering at the Mapua Institute of Technology.

Chardane Edda E. Martinez is an Adobe Community Expert, Adobe Certified Professional, and Founder of Danesign Learning Hub, a Manila-based training center and online platform focused on digital design and motion graphics education. She has extensive experience as an Education Trainer and Resource Speaker, delivering hands-on workshops and webinars on Adobe Photoshop, After Effects, and motion graphics for professionals, freelancers, and students. Her sessions emphasize practical application, creativity, and skills development, covering topics, such as, animation, keyframing, and design workflows. With a background in digital design, roles and multiple Adobe certifications, she is recognized for her engaging teaching style and contributions to creative education and community initiatives.

Jean Michelle Occeña is an Adobe Certified Professional, Resource Speaker, and creative systems strategist. She has over nine (9) years of experience in the advertising, IT, and publishing industries. She specializes in improving workflow efficiency by transforming complex creative processes into organized, sustainable systems that enhance productivity and outcomes.
Jean has held talks and workshops on Adobe Illustrator, Adobe Express, and creative career development, focusing on storytelling, design, and personal growth. Her professional background spans roles in videography, art direction, social media design, UI design, and graphic design across various organizations. Through her initiatives, including Letter Heals and Likha na Dito, she advocates for structured creative practices that empower individuals to achieve both creative fulfillment and measurable success.
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