Organized By:
Game Developers Association of the Philippines (GDAP)
Fiera de Manila, Inc.
Introduction
Advergaming is a blend of advertising and entertainment in the form of video games. Kool-Aid and Pepsi were the early companies that had Atari 2600 games developed to promote their brand. The term ‘advergames’ was coined in 2001 by Wired Magazine’s Jargon Watch column to mean free online games that big companies use to promote their products.
Gamification is a business strategy that applies game design techniques to non-game experiences to drive user behaviour. It is the use of game thinking and mechanics in non-game contexts to encourage consumers to adopt it. Companies use gamification to engage people to complete surveys or read websites.
The Asia-Pacific region is the largest gaming market in the world. It is expected to be the fastest-growing region within the next 10 years. The demand for advergaming and gamification could rise exponentially as video games are now viewed as the new media platform for marketing and advertising.
In the Philippines, we are emerging as a world leader in video gaming. With the onset of ASEAN integration in 2015, the Philippines stands a chance by capitalizing on video-gaming skills and its application in marketing and advertising campaigns. The Advergaming and Gamification Conference 2014 will showcase the importance of video games and game development in marketing and advertising campaigns to ensure customer engagement and business success.
Under the joint initiative of Norelyn T. Babiera, Ysobel Hamidjojo, and GDAP, the internet and mobile marketing industry will witness the ‘Advergaming and Gamification Conference 2014: The Wave of the Future’ as an exciting venue for game developers, digital marketers, agencies and brands alike as conversations will be powered-up between stimulus characteristics of the game and advertising that lead to psychological responses and actual behavior toward the game and the brand.
Top Reasons To Attend
1. Learn how to use video games as a new media platform
2. Discover how games can be used in advertising to create brand awareness
3. Integrate gaming into the brand marketing strategy
4. Know how companies expand their marketing reach through gamification
5. Increase customer engagement and grow revenue
Key Conference Topics
AM Session
1. The Philippine Game Industry: Bullish in Advergaming and Gamification
2. Gamification for Brand Activation
3. Advergaming for Brand Campaigns
4. Panel Discussion on Advergaming
PM Session
5. Developing Games for Advergaming
6. Customer Engagement through Gamification
7. Leveraging Mobile Games for Marketing
8. Panel Discussion on Gamification
Who Should Attend
CMOs (Chief Marketing Officers), Marketing Managers, Brand Managers, Game Developers, Category Managers, Product Managers, Advertising Managers, Corporate Communication Managers, Strategic Planners, Media Managers, Content Providers, Publishers, Social Media Managers, E-Commerce Entrepreneurs, Bloggers, Telcos, Government, Academe, Students, and those involved in marketing using Internet and mobile.
Registration Fees
PHP 7,999 + VAT, inclusive of meals and kit
Discount Scheme
– Package of 5 delegates + 1 Free
– 20% discount for Academe/Students/Government
– 10% discount for Early Bird on or before June 20, 2014
The Resource Speakers and Experts
Alvin Juban
Alvin Juban
Operations Manager, Studio of Secret 6
President, GDAP (Game Developers Association of the Philippines)
Currently responsible for the Operations of Secret 6 Inc. A 9-year-old Game Development company that provides Game Art, Design and full mobile and casual game development across many platforms.
He completed his full La Sallian education at De La Salle University and gathered work experience in multinational companies before investing over 12 years in multimedia and internet development work.
Now, he also serves as President of the Game Developers Association of the Philippines (GDAP). Game Development is a rapidly emerging industry globally and GDAP stands to promote this industry on and offshore.
Ria Lu
Ria Lu
President. Komikase Games and Entertainment
Ria Lu is the Co-founder/CEO of Unlock & Load, a mobile advertising company. Ria graduated with a Bachelor’s degree in Computer Science at the De La Salle University, Manila and has taken up Computer Graphics for Games at the Tokyo Technical College.
She is also President/CEO of Komikasi Games and Entertainment, Inc., the development company responsible for some of the award-winning Advergames in the country. She now serves as a board member of the Game Developers’ Association of the Philippines.
Ria is the creator of the Talecraft Story-Creation Card Game and the Flirt Card Game.
Jeff Saez
Jeff Saez
Managing Director, Nuworks
Jeff Saez has been in the online industry since 2004. He was involved in over a 100 digital initiatives and had won awards and recognitions for digital campaigns for Marlboro, 7Eleven, Sunsilk, and Clear.
He was the pioneering creative in New Media Worldwide. He was a media manager in Admax Philippines, after which he co-founded NuWorks Interactive Labs Inc., a premier innovation-led digital agency that excels in creative technologies. He leads a very talented team of 23 digital jedis. NuWorks is responsible for the successful online campaigns of Nestle, Belo Essentials, Resorts World Manila, and Singapore Tourism Board.
Jeff is involved in pushing the medium to make brand-user stories seamless, tinkering around technologies such as Augmented Reality, Facial Detection, and many more. He holds a degree in Multimedia Arts from De La Salle-College of Saint Benilde (DLS-CSB).
Darwin Jerome C. Tardio
Darwin Jerome C. Tardio
COO and Co-founder
FunGuy Studio / 2FUNGUYS
Darwin Jerome C. Tardio is the Chief Operating Officer and Co-founder of FunGuy Studio Philippines Inc., a game design and development studio based in Makati City. He was the President of the Game Developers Association of the Philippines (GDAP). He now serves as the Vice President of the association.
Darwin has nine years experience in development of social games, MMOG, mobile and online games. He also assists schools and academic institutions established their game development and design courses. Before co-founding FunGuy Studio, he worked on several software development and design companies.
Paolo Jalbuena
Paolo Jalbuena
President, Fandom, Inc.
Paolo Jalbuena founded Fandom, Inc. in January 2005 primarily as the Internet and Mobile Gaming and Application Solutions arm of the iVenture Holdings group of companies. The company aimed to be a venue for creative minds of the Philippine science fiction and fantasy community, the New Worlds Alliance. It is involved in Enterprise Solutions Development, Systems Integration, Telecommunications and Networking, Consulting, Business Process Outsourcing, Mobile Application and Gaming Solutions Development, Food and Beverage, and Fashion and Garments Manufacturing.
Fandom’s strength lies mainly on its people that are made up game aficionados, creative artists, and avid developers, while backed by a management team that each has more than 15 years of vast IT industry knowledge and experience.
Niel Dagondon
Niel Dagondon
Founder and CEO
Anino Entertainment, Inc.
Elson Niel Dagondon is the president and founder of Anino Games. The company was founded in 2001 and is the first Game Development Studio in the Philippines. Anino Games specializes in Third Party Development and its related services for PC and Mac, Mobile, iOS, Facebook, Nintendo DS and Wii and has won multiple international awards such as the Independent Games Festival and International Mobile Game Awards. Their games have also gone on to reach the top 10 in the Appstore and Online Portals such as Big Fish. Its past and current clients include Walt Disney Interactive, Activision, Electronic Arts, Alawar, Namco, Oberon Media, Gamehouse and Playdom among many others in the U.S., Europe and Australia. Its 30-strong studio is located in Makati.
Niel is also the president of CIIT Philippines, a Digital Arts and Technology college in Quezon City, and is a board member of the Game Developers Association of the Philippines.
Niel obtained his Bachelor of Science in Computer Science major in Computer Engineering at De La Salle University and is currently taking up his Masters in Entrepreneurship in Ateneo de Manila University.
