Customer Success with Digital as Everyday Touch Point
According to a study by Forrester, marketing leaders will spend more than $103 billion on social media, search, display advertising, and email marketing by 2019. Digital is not just a wave of the future, it is engaging customers everyday, 24/7.
Digital Marketing allows businesses to connect with their customers anytime, anywhere. Thus, there is a need to understand the new electronic media and learn the tips and tricks for efficient and effective customer engagement and success.
Marketers will lead customer experience – cross-functional and in all digital touch points everyday!
Are you ‘digital’ ready?
Key Seminar Topics
Day 1, Thursday, August 06, 2015
1. Marketing Strategy and Technology Together Makes ‘Digital’
Business strategies today requires expertise in both marketing and IT for better alignment and collaboration. Learn to determine your strategy and find the right technology to execute it.
2. Leveraging Mobile Technology
Develop a mobile-first marketing strategy to create experiences that serve the customers’ needs. Learn to create a concise content for your customers who are digesting your content on the go and in screens.
3. Creating Video Content for Engagement
Given the huge consumer response to videos, brands must be in this space. Engage your customers with compelling stories narrated in original video content.
4. Crafting a Smarter Email Marketing Campaign
Email marketing is not sexy but when done properly and efficiently is an effective way to convert visitors into customers. Learn how to make an email marketing campaign considering the following factors: content, context, analytics, creative delivery, and integration.
5. Use of Algorithm for Better Targeted Ads
It is the era of hyper-personalized ads. It involves retargeting and location targeting that anticipate and respond to the customer’s every need.
6. Case Studies on Successful eCommerce Business
Gain insights on successful digital commerce sites on how they engage customers and lead to conversions through digital.
Day 2, Friday, August 07, 2015
1. Revolutionizing Your Content Marketing Campaign
Visual marketing is the name of the game. Content for your marketing campaign needs to be more visual to get more attention and engagement. Think of memes, Infographics, Pinterest, Instagram, and other data visualizations
2. Optimizing Your Social Media Campaign
Social media is an efffective platform for marketers. Brands have used it to engage with their customers. Learn to optimize your social media campaign and achieve ROI.
3. Digital Creatives Come to Life
Engaging with millenials means getting deep into their lifestyle, habits, behaviour and thinking! Brands should capitalize and use effective digital creatives to communicate to this major segment of consumers – the millenials.
4. Understanding Marketing Analytics
Marketers use various analytical tools to determine ROI of their campaigns. Marketing analytics will determine campaign objectives, strategies, tactics and budgets.
5. Turning Strangers into Customers Through Inbound Marketing
Inbound marketing is turning strangers into customers and brand ambassadors of your business. Learn tips and tricks of inbound marketing.
6. Understanding New Updates in FaceBook for Brand Campaigns
Consumers flock in FaceBook everyday as a habit in order to connect, engage, inform, and entertain friends, families and colleagues. Leverage on this platform and its updates for effective brand campaigns.
Who Should Attend
CMOs, Brand Marketers, Category Managers, Advertising Managers, Digital Directors, Agencies, Publishers, Media, Telcos, Content Providers, Bloggers, E-Commerce Entrepreneurs, Suppliers, Government, Academe, Digital Marketing Service Providers and those involved in digital marketing and advertising.
Registration Fee
PHP 15,999 inclusive of 2 days attendance, meals, kit and taxes.
PHP 9,999 inclusive of 1 day attendance, meals, kit and taxes.
Payment and Discount Scheme
Package of 5 Delegates + 1 Free
10% Discount to Past Delegates
Resource Speaker and Expert
Itamar Gero
Itamar Gero
Chief Executive Officer, Truelogic Online Solutions, Inc.
Itamar is the CEO Of Truelogic Online Solutions Inc., a digital marketing and software development company with an impressive local and global client base. He moved to the Philippines in 2009. From then on, he’s been helping bridge the gap between global clients and their need for quality digital fulfillment, while grooming local talent into the digital sphere.
He manages the development and operations behind one of the world’s leading platforms for SEO management and fulfillment– SEOReseller.com, whose unique proprietary CRM and streamlined operations are being used by over a hundred agencies across five continents.
With a passion for software development, Itamar is behind several online marketing tools, the latest being www.siteoscope.com, created to enable site owners to track everything about their website in one place.
Eduardo I. Mapa, Jr.
Eduardo I. Mapa, Jr.
CEO, Digital Arts Network (DAN) Manila/TBWA
Ed is the Chief Executive Officer of TBWA’s Digital Arts Network (DAN) Manila, the latest office in TBWA’s global digital offering. He has over 25 years of experience in the field of advertising and communications.
Prior to joining DAN/TBWA, Ed was an 18 years veteran at the Global Havas Network with assignment in Singapore, India and China.
In 2013, he then moved to Beijing as CEO/Havas Digital and Chief Innovation Officer for Havas Media China. A post he held until recently. In 2012, Ed re-engineered the Philippine Media Landscape by launching HVMO (Havas Media Ortega) – the Philippine’s first fully integrated media agency that provided creative and ideation offerings for clients.
Ed is now back in Manila and has found a new inspiration and home at DAN/TBWA.
Michelle D. Bustamante
Michelle D. Bustamante
Smart Ads Manager, Media Convergence Group, Smart Communications, Inc.
“Mich” has been in the business of mobile for over 10 years, starting her career with WolfPac Mobile, Inc., a wholly-owned subsidiary and Content Provider of SMART Communications. Back in the hay day of mobile Value-Added Services, she led the acquisition, development, and distribution of music and rich media content for the company, spearheading the creation of WolfPac’s phone personalization platform and content library.
In 2008, she was appointed to lead the emerging Mobile Advertising business of WolfPac, which was thereafter transferred to SMART to pave the way for the further advancement of the industry from the Network Operator’s perspective.
Since then, Mich has headed the growing Mobile Advertising business of SMART, leading the ideation and development of mobile media platforms and technologies, and assisting Advertisers in building mobile strategies for their Brands.
Ramon D. Lizardo
Ramon D. Lizardo
Head of Audience Management, ABS-CBN Broadcasting Corporation
Mon is currently the Head of Audience Management of ABS-CBN Corporation. He has been a Digital Marketing and E-commerce Consultant for some of the largest companies in the Philippines like ABS-CBN, the SM Group, Asian Development Bank, EON The Stakeholder Firm, Transnational Diversified Group, and Primer Group of Companies, to name a few. He has also been a consultant for several well-known brands like Dunkin Donuts, Kenny Rogers Roasters, and Seattle’s Best Coffee, among many others.
He has been a digital marketing practicioner for more than 12 years; was formerly the Chief Digital Marketing Services Officer of Yehey Corporation, one of the pioneering digital marketing agencies in the country; and was the Vice President for Business and Linkages of Inquirer.net, the online home of the Philippine Daily Inquirer. He served as president of System Net International and Director for I.T. Services of Joint Management Services Group. He was the president of the Philippine Internet Commerce Society, and was a member of the Board of Directors of the Philippine Marketing Association.
Mon is a civil engineer and has more than 25 years of experience in the field of Information and Communications Technology, working with different multinational companies from different industries like San Miguel Corporation, Citibank, Capitol Wireless, and Saatchi & Saatchi. He has done management consultancy for companies from a diverse range of industries like fastfood, retail, and software development.
Kankan Ramos-Lim
Kankan Ramos-Lim
Social Marketing Director, Havas Media Ortega
Kankan started her Digital Marketing career at Yehey! Corporation over 10 years ago, when the terms “social media” and “community management” were not even conceived, yet existed through the company’s online Portal. There she managed content publication, message board communities, blogger relationship building, campaign strategies and social media management, among other duties. Her extensive experience in social marketing, media planning, online publishing, strategic planning and analytics have allowed her to handle a diverse collection of Brands — both local and international. Among the brands she has handled are Mead Johnson, Globe Telecom, Unilever, Nivea, SM, The Mind Museum and San Miguel Corporation.
10 years into the industry, her passion only grows with the understanding that digital is the future for brands. Along the way, she further molds her skill sets and know-how by keeping in tune with the times and trends.
Knowing that her heart lies in social marketing, with her specialization being in content creation and digital production, Kankan hopes that she can continue making a difference in the industry.
Now the Social Marketing Director at Havas Media Ortega, she is on a mission to turn accounts and clients to meaningful brands by doing what she does best. Mustering all her experiences, she envisions social marketing as more than just an arsenal of platforms, but an infrastructure, a meaningful play space for stories and experiences to be enriched for both brands and consumers.
Apart from the professional side of her life, Kankan also strives to pursue her other love — art. Through painting, sketching and zentangling, she finds balance between both worlds of her career and her creative passions.
Bernard N. San Juan III
Bernard N. San Juan III
General Manager, TrueLogic Online Solutions, Inc.
Bernard has 15 years experience working in the online field. He started with the local web-portal Filonline in 2000 to his current position as General Manager for Truelogic Online Solutions. In over 14 years, he had a hand in the development of hundreds of websites, over a thousand Digital Marketing Projects, ran online businesses, coached dozens of successful salespeople and incorporated four (4) companies and grown three (3) start-ups to multi-million dollar-sized companies among which are 360Training.com, Shopster.com, MartinPrint.com.au, LWCI/iFLOOR.com.
He has proven track record in the fields of Sales, Workforce Management, Training, Sales Management and Sales Training, Web Development, Online Marketing, eCommerce, Operations and HR.
He finished a degree in B.S. Physical Therapy from University of Sto. Tomas Manila.
Joey David Tiempo
Joey David Tiempo
Executive Creative Director, TBWA\Santiago Mangada Puno Philippines
Joey David Tiempo is currently the Executive Creative Director at TBWA\SANTIAGO MANGADA PUNO.
Joey’s body of work has been recognised at Cannes, One Show, AWARD Awards, Clio, AdFest, Spikes Asia and LIA. She has been invited to serve as jury in AdFest, New York Festivals and Spikes Asia. Joey is also responsible for winning the Philippines’ first Webby Award.
A writer, an art director and web designer, Joey puts all these skills to use in pursuing her advocacies such as the award-winning MANIKAKO (My Doll) —a non-profit organisation that teaches creativity and environmental responsibility to children. In her spare time, which is not very much, Joey is the co-creator and virtual manager of Mistula—the country’s first rock band with dolls as band members.
As Executive Creative Director, Joey is in charge of the brands from the largest pharmaceutical and the largest telecoms companies in the Philippines.
Samantha Sim
Samantha Sim
Head of Business Development, Zalora Philippines
Samantha Sim is currently the Head of Business Development of ZALORA Philippines. ZALORA is one of Asia’s fastest growing online fashion destination which offers an extensive collection of over 500 top international and local brands across multiple categories for men and women.
Samantha heads the team responsible for opening up new business opportunities, partnerships and offline marketing for the company. Originally from Singapore, Samantha worked across multiple functions in Sony Electronics Asia Pacific prior to ZALORA. She was the product marketing lead for TV & Audio Categories in Sony Singapore, and has international working experience across South East Asia, India, Japan, and the United States.
She graduated from the National University of Singapore with a Bachelor of Business Administration (Honours).
Jay Baratilla
Jay Baratilla
SEO Manager, Clockwise Digital
Jay is currently the SEO Manager of Clockwise Digital, a Philippine subsidiary company of Blackglass Australia. The company handles different big brands in Australia for their digital strategy and implementation. Jay manages and leads the team in the Philippines which is assigned for the search engine optimization and strategy of up to 20 Australian Brands ranging from e-Commerce websites to industrial companies.
Jay has been working for 6 years in the internet marketing industry with expertise in SEO, SEM, Social Media Management, Email Marketing, Content Marketing and Mobile Marketing. He studied Bachelor of Science in Computer Science in Bicol University, Legazpi City.
Kaye Enriquez
Kaye Enriquez
Data & Platforms Director, TBWA/DAN
Kaye Enriquez is the Director of Data & Platforms in TBWA/DAN wherein she handles all data and analytics of the company’s digital account. She is in charge of creating and developing platforms for DAN. In 2013, she was the Digital Media Director of Havas Media Ortega wherein she handled digital media planning, buying, and optimization of accounts from Unilab,Globe, LBC, Citibank and LG.
Kaye’s past stints are with Media Contacts Philippines and Unilever Philippines where she managed various accounts –brand marketing, strategic planning, and spearheaded in developing campaign plans.
She received various industry awards and recognition from Araw Media Values 2014, Icon Awards, Boomerang Awards, Philippine Ad Congress, and AMET Awards (Unilever Asia).
Kaye graduated Bachelor of Science in Management Engineering from Ateneo de Manila University.
