Digital Marketing in a BLINK Seminar 2024

Digital Marketing in a BLINK Seminar 2024

‘Understanding Artificial Intelligence (AI) and using it
your marketing program’

September 06, 2024, Friday
9:00 AM – 5:00 PM
AIM Conference Center, Makati City, PH

Learn More: https://fmi.com.ph/events/blink2024/

BLINK Seminar provides you with framework, thought leadership, industry best practices, tips, tactics and techniques to guide your digital strategies.

Learn what are effective digital marketing strategies
using Artificial Intellegence (AI) in your marketing
program and executions.

Get the latest digital marketing updates and trends  from leading Industry Experts.

The Digital Marketing in a BLINK Seminar is designed specifically for YOU: the digital marketing professionals.

It is carefully crafted for someone just like YOU.

By attending BLINK, you will:

1. Develop digital marketing strategies to create value for customers.
2. Keep up with important trends that matters and know exactly how to successfully implement the latest techniques.
3. Get the desired ROI every time you launch a campaign, create cutting edge ads, and start working on a new platform.
4. Develop confidence with every strategy and tactic you present to your boss, colleagues, or clients.

Key Seminar Topics

1. Use Marketing Automation to Reach, Engage, and Convert Customers

Artificial intelligence (AI) is undoubtedly the hottest buzzword today and for all good reasons.

Artificial Intelligence (AI) will help you understand what exactly AI is, its need, and applications in marketing.

More so, it creates marketing automation workflows that are personal and adaptable to customers’ behavior and interests.

This session will discuss the various skills of marketers to get ready for AI deployment, and explains the best ways to implement AI and its use cases.

2. How Brands are Using AI to Improve CX?

Artificial Intelligence (AI) is gaining significant traction in the world of CX. It is revolutionalizing the way businesses interact with customers.

AI technology offers the potential to drive efficiencies and reduce costs. AI brings a range of capabilities – combining natural language processing, machine learning, and automation to provide seamless customer interactions.

AI tools anayzes vast volumes of data, gauge customer sentiments, and deliver personalized experience at scale.

3. Data-Driven AI Marketing – Market Your Business
with AI

Save time, make more informed decisions, and improve the value of your marketing activity.
Enhance customer acquisition, engagement, retention, and operational.

By using precise data and sophisticated algorithms, marketers cancreate more targeted and effective campaigns. Explore the fundamentals, benefits, practical applications, and challenges of data-driven AI marketing, providing a comprehencsive overview for digital marketing professionals.

4. Get to Know Marketing Cloud Engagement​

Craft 1-to-1 consumer experiences across email, mobile, social, advertising, and web with Marketing
Cloud Engagement.

Marketing Cloud Engagement helps you to speak to
customers with the right message at the right time.
It enables you to understand each customer’s attributes, behaviour, and purchases to expertly tailor messages – strengthening customer relationships and growing your business.

Marketing Cloud Engagement brings together your marketing data. With data in place, artificial intelligence and automation can do what they do best: create smart digital experiences.

5. AI in Branding: Where creativity and efficiency Meet

AI sparked both excitement and a wave of apprehension across industries. Critical observers expressed concern over AI impact on human creativity and fear a future where a wide range of jobs might become obsolete. This typre of backlash is not unprecedented. Ground breaking technologies have provoked unease about implications for humanity’s creativity and intellect.

AI tools are aimed at revolutionizing branding practices. Does AI enhance the creative process, or does it signal the end of human creativity?

6. AI and the Future of Marketing

Marketing is one of the areas of business operations where it is widely predicted that AI

will drive enormous change. According to McKinsey study, along with sales, it is the single business function where it will have the most financial impact. This means that if you are a marketer and you are not using AI, you are missing out on the benefits of what is possibly the most transformational technology

Who Should Attend

CMOs, Digital Marketers, Brand Managers, CX Managers, Retailers, Franchise Business Owners, E-Commerce Merchants, Start-ups, Social Media Marketers, Network Marketers, Corporate Marketers, Digital Directors, Content Creators, Digital Marketing Service Providers, Suppliers, Academe and those involved in digital marketing, E-Comerce, advertising who want to sell, market, and network with fellow marketers.

Registration Fee

PHP 11,599 + VAT

Discount and Payment Scheme

– 3+1 Send 3 Participants and get one free additional
Participant
– 5% for Returning Fiera Participant

Register Today!

https://fmi.com.ph/events/blink2024/

‘Reviews – What They Say About Previous BLINK Program’…

1. The speakers were very impressive, congratulations on successful BLINK program.
– Lia Andrea Ramos, Glamour Box, Inc.

2. Highly recommended! The topics curation and selection of speakers was excellent!
Congratulations and looking forward to be in the BLINK Seminar next year!
– Tracy Aquino, Republiq Group of Companies

3. My first time to attend this. You have good topics & world-class speakers. I have learned a lot of insights. You should consider offering it International.
 – Kevin Hartigan-Go, Philippine Airlines (PAL)

4. Very effective in gaining knowledge about different aspects of digital marketing.
– Beatrice Rei T. Villanueva, Ginebra San Miguel, Inc.

5. As my first BLINK Seminar, I am glad the talks featured information about digital that are easy to understand for beginners.
– Sarena Guiang, Widescope Advertising Agency

6. Have learned a lot as our company is quite new to this. This will surely not be the first time we’ll send representative for training.
– Gina C. Vizconde, Concepts In Action, Inc.

Register Today!

https://fmi.com.ph/events/blink2024/

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Email: norelyn@fmi.com.ph
Visit Website: https://www.fmi.com.ph/

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