Great Ideas Worth Executing!
Digital Marketing in a BLINK 2014
For Event Managers, Organizers, Planners, Corporate Communicators, Trade Show Organizers, Marketing/Brand/PR Professionals, Entrepreneurs and Business Owners
March 20-21, 2014
AIM Conference, Makati City, Philippines
Introduction
Malcolm Gladwell inspired the ‘Digital Marketing In a BLINK Program’. It is a learning event designed to understand concepts/framework, strategies, tools and techniques in digital marketing through the power of quick learning and execution of innovative ideas with disruptive impact.
Digital Marketing in a BLINK 3 – Great Ideas Worth Executing Seminar comes a new line-up of select Industry Experts to share their tips and techniques on Email Marketing, Digital PR, Analytics, Social Media Marketing, and Search Strategies for Events Professionals, Trade Show Organizers, and Business Owners/Entrepreneurs.
Marketing has evolved from a creative process to highly data-driven process. Those involved in organizing and managing events use DIGITAL MARKETING to determine desired results of campaigns and to guide decisions for client targeting, ad spent and investment (allocation of budgets).
Find out how event professionals use of digital marketing tools, tips and techniques, and best industry practices to manage events/trade shows marketing and promotions campaign.
WHO SHOULD ATTEND
Event Managers, Organizers, Planners, Corporate Communicators, Trade Show Organizers, Marketing/Brand/PR Professionals, Entrepreneurs and Business Owners, CMOs, Brand Marketers, Category Managers, Advertising Managers, Digital Directors, Agencies, Publishers, Media, Telcos, Content Providers, Bloggers, E-Commerce Entrepreneurs, Suppliers, Government, Academe, Digital Marketing Service Providers and those involved in digital marketing and advertising.
Day 1, Thursday, March 20, 2014
Email Marketing, Web Analytics and Digital PR
1. Executing An Effective Email Campaign
Email provides one of the highest ROIs of any digital channel. Learn the step-by-step approach to permission-based email marketing campaign following industry best practices, crafting effective email copy/content that improves conversion, identify important considerations in executing email campaign, how email and social media have strategic alignment, and use to test value proposition.
2. Understanding Web Analytics
Analytics allow marketers to collect relevant data and information to improve digital marketing program executions, site creative content and information architecture. Understand and see how analytics works in your event campaign.
3. Digital PR To Boost Your Events
Understanding the landscape of Digital PR – brands/events can become a content resource for the media (earned media), publish their own news, (owned media/brand/event journalism) and buy space for branded content on news and social sites (paid media). What are the digital PR strategies that can boost your events promotions campaign?
Day 2, Friday, March 21, 2014
Social Media and Search Marketing Strategies
1. How To Execute Social Media Marketing Campaign in FaceBook, Twitter, LinkedIn and YouTube.
1.1 Sequential Story Telling: How Social Media has transformed the art of story telling
Social media serves as an inexpensive platform for events/brands to implement marketing program. Learn the step-by-step approach on how to execute campaign on social media platforms such as, FaceBook, Twitter, LinkedIn, and YouTube. These social networking websites allow individuals to interact with one another and build relationships. Increased communications foster brand/event awareness and often, improved customer interest, desire and eventually, path to purchase. Know the key metrics of each platform and see if you are right on target with the desired results of your campaign.
2. How To Execute Search Marketing Campaign To Be in the Top Rank
Know the key factors and strategies that work in the event/brand campaign. Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid campaign. It encompasses SEO (earning traffic through unpaid or free listings) and SEM (buying traffic through paid search listings). Learn how the PROs are executing their optimization, key wording, linking and listing to drive traffic to event/brand websites.
LEARN MORE: www.fmi.com.ph
DISCOUNTS AND PAYMENT SCHEME
P14,000 + VAT for 2 days attendance
P8,000 + VAT for 1 day
– Early Bird – 10% discount before February 15, 2014.
– Group Package – 5+1 (send 5 delegates and additional 1 is free)
Fees are inclusive of snacks, lunch and seminar kit.
The Resource Speakers and Experts
Peach Natividad
Peach Natividad
Digital Strategy Director, McCANN Worldgroup
Peach is the Digital Strategy Director for McCANN Worldgroup, the largest advertising agency in the Philippines. She drives digital strategy leadership for the group while leading a team of strategists from different specializations. Before McCANN Worldgroup, Peach spent time in Tribal DDB as Head of Digital Planning and Analytics and as Digital Strategist for OgilvyOne Manila.
Peach is a certified IMMAP instructor, chairing the Data and Analytics track. She believes in the power of numbers in understanding people, having graduated Magna Cum Laude from the University of the Philippines with a degree in Economics, major in Mathematics and minor in Anthropology.
Jimmy Cassells
Jimmy Cassells
Managing Director, Spiralytics
Jimmy Cassells is the Managing Director of Spiratytics, a performance marketing firm specializing in ROI-driven marketing campaigns.
Jimmy is a graduate of Rutgers University with BS in Physics, and an MS in Manufacturing Systems Engineering from Stanford University. He started his career optimizing high technology supply chains and factories with i2 Technologies (now JDA) and Cypress Semiconductor.
In 2009, Jimmy adapted these optimization techniques to internet performance marketing and has since launched several companies in the Philippines. The most recent is Zalora in 2012 and Spiralytics in 2013.
Kankan Ramos-Lim
Kankan Ramos-Lim
Social Marketing Director, Havas Media Ortega
Kankan started her Digital Marketing career at Yehey! Corporation over 10 years ago, when the terms “social media” and “community management” were not even conceived, yet existed through the company’s online Portal. There she managed content publication, message board communities, blogger relationship building, campaign strategies and social media management, among other duties. Her extensive experience in social marketing, media planning, online publishing, strategic planning and analytics have allowed her to handle a diverse collection of Brands — both local and international. Among the brands she has handled are Mead Johnson, Globe Telecom, Unilever, Nivea, SM, The Mind Museum and San Miguel Corporation.
10 years into the industry, her passion only grows with the understanding that digital is the future for brands. Along the way, she further molds her skill sets and know-how by keeping in tune with the times and trends.
Knowing that her heart lies in social marketing, with her specialization being in content creation and digital production, Kankan hopes that she can continue making a difference in the industry.
Now the Social Marketing Director at Havas Media Ortega, she is on a mission to turn accounts and clients to meaningful brands by doing what she does best. Mustering all her experiences, she envisions social marketing as more than just an arsenal of platforms, but an infrastructure, a meaningful play space for stories and experiences to be enriched for both brands and consumers.
Apart from the professional side of her life, Kankan also strives to pursue her other love — art. Through painting, sketching and zentangling, she finds balance between both worlds of her career and her creative passions.
Eduardo I. Mapa, Jr.
Eduardo I. Mapa, Jr.
Head of Socialyse, APAC
Havas Media China
Ed is concurrently the head of Socialyse in the APAC region and the Chief Innovation Officer of Havas Media China.
Based in Beijing, Ed is an award winning social media pioneer with experience working on top global brands across key Asia Pacific markets including Philippines, Singapore and India. He has driven the social media strategy for iconic brands from Unilever and Nestle, and was credited with leading mould breaking work on Department of Tourism (DOT) Philippines that swept all top awards in the Philippines.
In his 18 years career with Havas Group, he has worked across various disciplines: from working with creative agency of the group, to leading its digital brand and recently now moved to media side.
Prior to taking on the regional role, Ed was the CEO of the erstwhile digital media brand in the Philippines – Media Contacts, where in over just a year its operations, he led the agency win the prestigious Philippine Advertising Congress’ Araw Media Agency of the Year (MAOY) award besting bigger and more established media agencies. He repeated the feat in 2011 and steered the agency to become the first MAOY back-to-back winner of the 40-year-biennial awards show.
Ed was also the first and only media agency executive considered as among the top 15 executive creative directors in the Philippines by Adobo Magazine in 2011– the country’s premier advertising trade magazine.
Clayton Wood
Clayton Wood
Managing Director, TrueLogic Solutions, Inc.
Clayton is an executive with broad experience in building and scaling SEO back end fulfillment structures in outsourcing locations for enterprise level online business. He is a key member of a corporate team who creates and successfully marries ROI and organic SEO methodology through workforce labor, software platforms and QA systems development.
Clay authored online publications which stirred the consciousness of online marketing and SEO professionals: ‘Earn A Seat At The Executive Table: How To Measure Soft And Hard Metrics Of SEO’ at Business2Community;‘Google Updates Results: Small Businesses Suffer’ at Search Engine Journal;and ‘Major Shifts That I See Happening in SEO – Viva la Revolution!’ at SEOmoz. He also serves as the Marketing Director of seoreseller.com, 365 Outsource.com and TrueLogic Solutions, Inc. at present.
Hans Koch
Hans Koch
Online Marketing Specialist, Iceberg Media
Hans Koch specializes in Search Marketing, Search Engine Usability, SEO, increasing ROI via Pay-Per-Click campaigns, and landing page optimization. He is the Founder of several companies, which focuses on Internet marketing, training/education, and has also served as General Manager of WebbROI, Dyomo.com and TrafficSupport.net Asian operations.
Koch has spoken at seminars and conventions around the world as an Internet aficionado and participated in a widely circulated BBC report regarding his work on Click Fraud;while Wired Magazine profiled his innovative efforts in re-creating the first click fraud detection software for WhosClickingWho.com. Koch went of San Jose State University and studied Business Administration with a emphasis in marketing.
