Digital Marketing in a BLINK Webinar 2023
February 28, 2023
Location: via Zoom
BLINK Webinar provides you with framework, thought leadership, industry best practices, tips, tactics and techniques to guide your digital strategies.
Learn what are effective digital marketing strategies.
Get the latest digital marketing updates and trends from leading Industry Experts.
The Digital Marketing in a BLINK Webinar is designed specifically for YOU: the digital marketing professionals.
It is carefully crafted for someone just like YOU.
By attending BLINK, you will:
1. Develop digital marketing strategies to create value for customers.
2. Keep up with important trends that matters and know exactly how to successfully implement the latest techniques.
3. Get the desired ROI every time you launch a campaign, create cutting edge ads, and start working on a new platform.
4. Develop confidence with every strategy and tactic you present to your boss, colleagues, or clients.
Key Webinar Topics
1. 2023: Social and Video are Topmost Tools To Be Used by Brands
– Interesting 2023 trends for social media and video marketing. It is an area of digital marketing that will see significant changesl brands need to keep abreast to have presence; and use social media platforms effectively.
– Short-form video is popular and effective; used by 90% of marketers; and has the highest ROI based on Hubspot Research.
– What’s brewing in TikTok and why it is getting much attention from consumers?
– How FaceBook, Twitter, and YouTube are getting along with marketers, brands and consumers?
2. Integrate Brand and Performance Marketing for Better ROI Outcomes
Understand the value of brand marketing. In post-pandemic times, brands are carefully positioning themselves to take advantage of revenge spending of consumers.
Amidst financial uncertainty and limited resources, CEOs and CFOs look for direct links between marketing spend and specific KPIs of business outcomes.
Brand building program must result to specific marketing performance.
Learn how to integrate performance and brand marketing.
3. How Influencer Marketing is Effectively Used by Brands?
Influencer marketing is changing rapidly since 2021.
68% of marketers are increasing use of influencer marketing in social media and 88% have dedicated budget for this tool (Hubspot Research).
How does influencer marketing works for brand partnerships in PH? How brands measure ROI when using influencer marketing?
4. Five Customer Experience (CX) Trends in 2023
What’s in the world of Customer Experience (CX) for 2023.
We all faced challenges, uncertainties, and changes during the pandemic. In all these situations, we learned how critical excellent customer experiences to sustain business growth.
Learn how marketers evolved to understand customers and be willing to change and adapt to be every situations.
What are CX trends for 2023?
5. How does Programmatic Advertising works?
Programmatic advertising has been a buzzword in marketing industry but few understand how it works.
How does it differ from traditional display marketing?
What are the benefits for using programmatic advertising for brands?
Learn the programmatic media buying method so you can tailor-fit ads to your target audience.
Who Should Attend
CMOs, Digital Marketers, Brand Managers, CX Managers, Retailers, Franchise Business Owners, E-Commerce Merchants, Start-ups, Social Media Marketers, Network Marketers, Corporate Marketers, Digital Directors, Content Creators, Digital Marketing Service Providers, Suppliers, Academe and those involved in digital marketing, E-Comerce, advertising who want to sell, market, and network with fellow marketers.
PHP 9,599 + VAT
Discount and Payment Scheme
– 5+1 Send 5 Participants and get one free additional Participant
– 5% for Returning Fiera Participant
‘Reviews – What They Say About Previous BLINK Program’…
1. The speakers were very impressive, congratulations on successful BLINK program.
– Lia Andrea Ramos, Glamour Box, Inc.
2. Highly recommended! The topics curation and selection of speakers was excellent!
Congratulations and looking forward to be in the BLINK Seminar next year!
– Tracy Aquino, Republiq Group of Companies
3. My first time to attend this. You have good topics & world-class speakers. I have learned a lot of insights. You should consider offering it International.
– Kevin Hartigan-Go, Philippine Airlines (PAL)
4. Very effective in gaining knowledge about different aspects of digital marketing.
– Beatrice Rei T. Villanueva, Ginebra San Miguel, Inc.
5. As my first BLINK Seminar, I am glad the talks featured information about digital that are easy to understand for beginners.
– Sarena Guiang, Widescope Advertising Agency
6. Have learned a lot as our company is quite new to this. This will surely not be the first time we’ll send representative for training.
– Gina C. Vizconde, Concepts In Action, Inc.
For Sponsorship Inquiries
Call: +632- 8896-0639, 0917-522-7346
Visit Website: https://www.fmi.com.ph/
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