Webinar: Content Marketing That Matters
July 14, 2020
Location: Webinar via Zoom
Content is power.
People and brands are telling stories every day.
The internet is crowded and noisy with promotions, infographics, flashing banners, memes, clickbait, subscription pop-ups, white paper, blogs, videos, vblogs and many more.
Brands are in the race daily to capture the attention of its audience and customers. Attention is at all-time premium.
So, how do marketers and brands stand out in the noisy crowd of content? What makes an effective storytelling narrative and content marketing strategy to earn the interest and trust of their customers?
Learn insights and effective guidelines on content marketing from industry Experts.
Key Webinar Topics
1. The Art of Storytelling
– Development of narratives
– Smart metrics
2. Effective Content Marketing Strategies
– Define your content mission/purpose
– Create a Style Guide
– Set your voice/tone and visuals/graphics
– Use of Emotions
– Educate your audience
– Scale content creation and distribution network
– Know SEO rules
3. Lessons Learned from Best Brands
Q&A follows after the presentations.
‘Digital Transformation Agent and Evangelist, Culture Maker, Data Whisperer And Chief Storyteller – At Large.’
Ed is the Founder and CEO of Castle By The River, A Digital Transformation Agency.
He has over 25 years of experience in the field of advertising, digital marketing, public relations and strategic planning.
Prior to moving in the start up and consultancy arena, Ed’s career spanned across key markets in Asia and worked with global advertising and marketing networks: Omnicom Group and Havas.
He was CEO of Digital Arts Network (DAN)/TBWA Manila; Co-Founding Partner of Havas Media Ortega in Manila; Chief Innovation Officer, Havas Media China; CEO of Havas Digital, Beijing; CEO of Havas Digital Mumbia, India; CEO and President of Media Contacts, Philippines (now Havas);Regional Account Director, Euro RSCG (now Havas) in Singapore.
He has led numerous innovative advertising and digital marketing campaigns and handled the businesses of Procter & Gamble, Unilever, Intel, Volvo, Smart Communications and Globe Telecoms among others.
Ed is one of the Co-Founding Directors of the Internet and Mobile Marketing Association of the Philippines (IMMAP) – the country’s premiere industry authority in digital marketing, and DCOM (Digital Commerce Association of the PHilippines). He is recognized father of the ‘Boomerangs’– considered as the Oscars of Digital marketing campaigns in the Philippines and just recently, Ed was the Director-In-Charge of the highly successful first Philippine Digital Congress in 2016 at the Philippine International Convention Center (PICC).
Chief Digital Officer
Shayne has been in the media industry for almost 20 years. She is currently the Chief Digital Officer of Havas Media Ortega. She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – two of which include Campaign Asia Digital Agency of the Year Award 2017 and ’40 under 40′ individuals in APAC by Campaign Asia in 2016.
While most believe that her world revolves around advertising, there is one thing that Shayne could not live without – teaching. She is a regular subject-matter-expert and media program chair at the CDM program (Certified Digital Marketer Program), and she spent years teaching in UP Diliman and UP Manila. Shayne is a veteran speaker in multiple marketing events here and abroad: most recently, she was one of the workshop leads for the Nicholas Hall Conference in Vienna Austria last April 2019 and a keynote speaker in the recent New Directions conference in London last November 2019.
Who Should Attend
CMOs, Brand Marketers, Business Owners, Category Managers, Advertising Managers, Digital Directors, Digital Agencies, Publishers, Retailers, Media, Telcos, Content Creators, Bloggers, E-Commerce Entrepreneurs, Government, Academe, Digital Marketing Service Providers and those involved in digital marketing, business and entrepreneurship.
Registration Fee: PHP 1,399 +VAT
For the Benefit of NSSJ Parish Outreach Program
For registration, call: +63-917-522-7346,
email: email@example.com, www.fmi.com.ph
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