Creating Content Marketing That Matters Webinar 2022

Introduction

Content is power.

Excellent content can forge genuine connections with customers. It is every brand’s key to capturing their customer’s attention and sustaining a favorable brand reputation.

People and brands are telling stories every day.

The internet is crowded and noisy with promotions, infographics, flashing banners, memes, clickbait, subscription pop-ups, white paper, blogs, videos, vblogs, podcasts, and many more.

Brands are in the race daily to capture the attention of its audience and customers. Attention is at all-time premium.

Useful and relevant content should be at the core of your marketing.

‘Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action’ -Content Marketing Institute

So, how do marketers and brands stand out in the noisy crowd of content? What makes an effective storytelling narrative and content marketing strategy to earn the attention, interest and trust of their customers?

Are you providing truly relevant and useful content to your customers to help them solve their issues?

Learn insights and effective guidelines on content marketing from industry Experts.

Key Webinar Topics

1. Content Marketing Trends for 2022 and Beyond

– Trends in content marketing in 2022 and beyond
– Development of effective narratives that input data, creative design, and technology in story and narratives

2. Effective Content Marketing Strategies

– Define your content mission/purpose
– Create a Style Guide
– Set your voice/tone and visuals/graphics
– Use of Emotions
– Educate your audience
– Scale content creation and distribution network
– Know SEO rules
– Case Studies

Who Should Attend

CMOs, Brand Marketers, Business Owners, Category Managers, Advertising Managers, Digital Directors, Digital Agencies, Publishers, Retailers, Media, Telcos, Content Creators, Bloggers, E-Commerce Entrepreneurs, Government, Academe, Digital Marketing Service Providers and those involved in digital marketing, business and entrepreneurship.

The Resource Speakers and Experts

Shayne Garcia-Madamba

Shayne Garcia-Madamba

Chief Digital Officer
Havas Media Ortega

Shayne has been in the media industry for almost 20 years. She is currently the Chief Digital Officer of Havas Media Ortega. She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – two of which include Campaign Asia Digital Agency of the Year Award 2017 and ’40 under 40′ individuals in APAC by Campaign Asia in 2016.

While most believe that her world revolves around advertising, there is one thing that Shayne could not live without – teaching. She is a regular subject-matter-expert and media program chair at the CDM program (Certified Digital Marketer Program), and she spent years teaching in UP Diliman and UP Manila. Shayne is a veteran speaker in multiple marketing events here and abroad: most recently, she was one of the workshop leads for the Nicholas Hall Conference in Vienna Austria last April 2019 and a keynote speaker in the recent New Directions conference in London last November 2019.

Gladys R. Basinillo

Gladys R. Basinillo

CEO and Founder
Intersections Communications Inc.

Gladys rose from the ranks with almost 3 decades of solid media experience wired for growth and innovation. She is the CEO and Founder of a date driven creative-media agency, Intersections Communications Inc.

She was the First Chief Growth Officer and Agency Head of Starcom/Publicis.

She was the General Manager & CEO, Carat PH. She was the Business Unit Head of Zenith Optimedia in 2022 (#4 agency) and Mediacom in 2007 (#2 agency).

She held leadership position in the industry, as follows:

• MSAP board of Director for 8 Years
• MSAP President for a 2-Year Term, 2016-2017
• PRO and Board Member ASC and Official Rep in Trade Council
• Project Lead of the Biggest Industry Project: Single Currency Initiative
• 2016 Graduate of Dentsu Management Institute
• 2016 Campaigns Asia Women Leading Change – Creative Media Leadership Category
• 2018 Employee of the Year of Publicis Media

Registration Fee

PHP 3,999 + VAT

Payment and Discounts

– 5+1 Send 5 participants to get one free additional participant
– 5% Returning Fiera Event Participants

Register Today!

https://www.fmi.com.ph/events/cm2022/

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Call: +632-8896-0639, 0917-522-7346
Email: norelyn@fmi.com.ph, roja@fmi.com.ph

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