Content Marketing That Matters

Date: February 17, 2021
Location: Webinar via Zoom

Content Marketing That Matters


Content is power.

People and brands are telling stories every day.
The internet is crowded and noisy with promotions, infographics, flashing banners, memes, clickbait, subscription pop-ups, white paper, blogs, videos, vblogs and many more.

Brands are in the race daily to capture the attention of its audience and customers. Attention is at all-time premium.

So, how do marketers and brands stand out in the noisy crowd of content? What makes an effective storytelling narrative and content marketing strategy to earn the interest and trust of their customers?

Learn insights and effective guidelines on content marketing from industry Experts.

Key Webinar Topics

1. The Art of Storytelling
– Development of narratives
– Smart metrics

2. Effective Content Marketing Strategies
– Define your content mission/purpose
– Create a Style Guide
– Set your voice/tone and visuals/graphics
– Use of Emotions
– Educate your audience
– Scale content creation and distribution network
– Know SEO rules

3. Lessons Learned from Best Brands

Q&A follows after the presentations.

Who Should Attend

CMOs, Brand Marketers, Business Owners, Category Managers, Advertising Managers, Digital Directors, Digital Agencies, Publishers, Retailers, Media, Telcos, Content Creators, Bloggers, E-Commerce Entrepreneurs, Government, Academe, Digital Marketing Service Providers and those involved in digital marketing, business and entrepreneursh

The Resource Speakers and Experts

Shayne Garcia-Madamba

Chief Digital Officer
Havas Media Ortega

Shayne has been in the media industry for almost 20 years. She is currently the Chief Digital Officer of Havas Media Ortega. She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – two of which include Campaign Asia Digital Agency of the Year Award 2017 and ’40 under 40′ individuals in APAC by Campaign Asia in 2016.

While most believe that her world revolves around advertising, there is one thing that Shayne could not live without – teaching. She is a regular subject-matter-expert and media program chair at the CDM program (Certified Digital Marketer Program), and she spent years teaching in UP Diliman and UP Manila. Shayne is a veteran speaker in multiple marketing events here and abroad: most recently, she was one of the workshop leads for the Nicholas Hall Conference in Vienna Austria last April 2019 and a keynote speaker in the recent New Directions conference in London last November 2019.

Hans Malang

Principal for Creative Services
Entropia CBR

Hans Malang currently works as Principal for Creative Services in the Manila office of Entropia – Adweek’s Fastest Rising Agencies in the World in 2020.

She and her team just recently launched Asahi’s Goodday Cultured Milk – the first virtual launch in Southeast Asia using an immersive platform for Zoom. She has been in the advertising industry for more than 10 years as a Creative Lead for agencies such as Ogilvy and Ace Saatchi Manila and as a Content Lead for the Coca-Cola ASEAN Social Hub Network — handling Creative and Content across the technology, telecommunications, pharmaceutical, beauty, financial services, food & beverage, real estate, and health sectors and many others.

Her expertise spans from creative direction for advertising, activation, digital, social and PR. As an art-based creative, she was also named by WON Reports’ as one of the Top Creatives in the Philippines, a finalist for the Creative LIAsons competition for young creatives to represent the country in London International Awards in 2016, and also a finalist for the “See It Be It” program for young advertising women at Cannes Lions in 2016. Hans holds a Bachelor of Fine Arts degree from the University of Santo Tomas, specializing in Advertising Arts.

Registration Fee: PHP 1,999 + VAT

Payment and Discount Scheme (choose one discount only)

– Package of 3 + 1 (send 3 delegates and get additional 1 for free)
– 20% Discount for Academe/Students/Government/NGOs
– 5% Discount for Past Delegates in Fiera Programs

Register Today!

For registration, call: +632-8896-0639, 0917-522-7346

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