Creating Content Marketing That Matters Seminar 2024

Creating Content Marketing That Matters Seminar 2024

October 25, 2024
9:00 AM – 5:00 PM
AIM Conference Center, Makati City

Introduction

Content is power.

Excellent content can forge genuine connections with customers. It is every brand’s key
to capturing their customer’s attention and sustaining a favorable brand reputation.

People and brands are telling stories every day.

The internet is crowded and noisy with promotions, infographics, flashing banners,
memes, clickbait, subscription pop-ups, white paper, blogs, videos, vblogs, podcasts,
and many more.

Brands are in the race daily to capture the attention of its audience and customers.

Attention is at an all-time premium.

Useful and relevant content should be at the core of your marketing.

‘Content marketing is a strategic marketing approach focused on creating and distributing
valuable, relevant, and consistent content to attract and retain a clearly defined audience —
and, ultimately, to drive profitable customer action’ – Content Marketing Institute

So, how do marketers and brands stand out in the noisy crowd of content?

What makes an effective storytelling, narratives and content marketing
strategy to earn the attention, interest and trust of their customers?

Are you providing truly relevant and useful content to your customers to
help them solve their issues?

Learn insights and effective guidelines on content marketing from industry Experts!

Watch: https://www.youtube.com/watch?v=CBXUc3_GAOQ

Key Seminar Topic

1. Effective Strategies in Content Marketing

– Define your content mission/purpose
– Create a Style Guide
– Set your voice/tone and visuals/graphics
– Use of Emotions
– Educate your audience
– Scale content creation and distribution network
– Know SEO rules
– Case Studies

2. The Four Pillars of Effective Content Marketing

– Understand the profile of your audience
– Have a plan for publishing
– Make your content meaningful, useful and interesting
– Continue building your brand

3. Brand Storytelling: Craft a story people want to share

– What makes an outstanding brand story
– Content types that tell an interesting brand story

4. What’s the latest in Marketing Automation to Reach, Engage, and Convert Customers

Artificial intelligence (AI) is undoubtedly the hottest
buzzword today and for all good reasons.

Artificial Intelligence (AI) will help you understand what exactly AI is,
its need, and applications in marketing.

More so, it creates marketing automation workflows that are personal
and adaptable to customers’ behavior and interests.

This session will also discuss the various skills of marketers to get ready for
AI deployment, and explains the best ways to implement AI and its use cases.

Who Should Attend

CMOs, Brand Marketers, Business Owners, Category Managers, Advertising Managers, Digital Directors, Digital Agencies, Publishers, Retailers, Media, Telcos, Content Creators, Bloggers, E-Commerce Entrepreneurs, Government, Academe, Digital Marketing Service Providers,
and those involved in digital marketing, business, and entrepreneurship.

Registration Fee

PHP 11,599 + VAT per person

Payment and Discounts

3+1 Register 3 participants to get one free additional participant
5% Discount to Returning Fiera Event Participants

Register Today!
https://www.fmi.com.ph/events/cmoct2024/

For Sponsorship Inquiries
Call: +632-8896-0639, 0917-522-7346
Email: norelyn@fmi.com.ph

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