Maximizing Sales Through Livestreaming, Shoppable Content, and Monetization

Maximizing Sales Through Livestreaming, Shoppable Content, and Monetization
(One-Day Training Program)

30 January 2025, Thursday
9:00 AM – 5:00 PM

AIM Conference Center
Makati City, PH

Introduction

Today, there is a new kind of emerging economy – the ‘content creator economy’. So popular that anybody with an innovative and good idea with
a camera can make a living online.

‘Content monetization’ or making money from
online content has become popular and key for social media users and websites to earn income.

It started with UGC (User-Generated Content) where people began sharing their own videos, posts, and photos on platforms like YouTube, TikTok, FaceBook, and Instagram. Over time, these platforms have evolved, making it easier for
anyone to be Digital Creators, E-Commerce Sellers/Merchants, Online Retailers, Bloggers, VBloggers, Influencers, etc.

Program Goals

1. Equip participants with the knowledge and tools needed to successfully leverage live selling across major platforms.

2. Provide hands-on experience in creating and setting-up shoppable content and implementing monetization strategies.

3. Enable participants to create a comprehensive live selling plan for their business.

Key Training Topics

1. Market Trends and Opportunities in
Live Selling

1.1 Current Market Data and Insights
1.2 Explosive growth of live selling globally and locally
1.3 Platform-specific trends (Facebook, YouTube, TikTok)
1.4 Case Study Presenatation and Analysis

1.4.1 Successful brands using live selling
1.4.2 Group activity: Analyze what strategies made these brands successful

2. Deep Dive into Platform-Specific Monetization Strategies

2.1 Facebook (Stars, Ads Monetization, and Shoppable Videos)
2.1.2 Live Demo: Setting-up a live selling session
on Facebook with shoppable links

2.2 YouTube (Super Chat, Super Stickers, and Channel Memberships
2.2.1 Live Demo: Enabling ads and memberships for monetization

2.3 TikTok (Live Stream Gifts, Shoppable Content, and Game Creators Program)
2.3.1 Live Demo: Creating a TikTok live shopping event

3. Legal and Compliance Considerations

3.1 Understanding Consumer Protection Laws
3.2 Platform Policies
3.3 Key regulations in the Philippines and compliance tips for live selling

4. Content Strategy and Storytelling for
Live Selling

4.1 Interactive Session: Crafting Engaging Narratives, Tips for keeping viewers engaged with storytelling, Product demos, and Interactive elements like polls and Q&A,
4.2 Workshop: Create a 3-minute live selling script with a compelling narrative

5. Hands-On Workshop: Setting-Up Your Live Selling Event

5.1 Guided walk through of a live selling set-up on each platform (Covering: Equipment, such as: lighting, audio, software recommendations)
5.2 Pre-live promotion strategies (teaser videos,
cross-platform announcements)
5.3 Troubleshooting common technical issues

6. Monetization Beyond Live Selling

6.1 Exploring Other Revenue Streams: Subscription Models, Gifting Strategies, Affiliate Marketing integration
6.2 Examples of successful monetization techniques across platforms
6.3 Group Activity: Brainstorm additional monetization strategies for specific products

7. Measuring Success

7.1 Performance Metrics and Analytics
7.2 Presentation: Key Metrics to Track for Live Selling Success
7.3 Important KPIs (engagement rate, conversion rate, watch time)
7.4 Introduction to Analytics tools (Facebook Insights, YouTube Analytics,TikTok Creator Analytics)
7.5 Live Demo: Analyzing a sample live selling session using platform analytics

8. Developing a Launch Plan for Your Live Selling Event

8.1 Workshop: Create a marketing and launch plan for your live selling session
(Includes pre-live promotion, content planning, engagement tactics, and post-live follow-up)
8.2 Feedback Session: Participants present their plan and receive constructive feedback

9. Open Forum, Interactive Q&A Session,
and Community Building

9.1 Address participants’ questions and
discuss any challenges they foresee
9.2 Community Building: Invite participants to join an exclusive online group for continued learning and networking

Who Should Attend

CMOs, Digital Marketers, Bloggers, VBloggers,
Brand Managers, CX Managers, Retailers,
Franchise Business Owners, E-Commerce Sellers/Merchants, Start-ups, Social Media Marketers, Network Marketers, Corporate Marketers,
Digital Content Creators,
Digital Marketing Service Providers, Suppliers, Academe and those involved in blogging,
vblogging, digital marketing, E-Commerce, and advertising who want to sell, market, and network with fellow marketers.

Registration Fees

PHP 10,599 + VAT per person

Discount and Payment Scheme

– 3+1 Send 3 Participants and get one free additional Participant
– 5% for Returning Fiera Participant

Register Today!

https://fmi.com.ph/events/cms2025/

For Sponsorship Inquiries

Call: +632-8896-0639, 0917-522-7346
Email: norelyn@fmi.com.ph
Visit Website: https://www.fmi.com.ph/

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