Customer and Account Service Management Seminar 2019

Date: July 3, 2019
Location: AIM Conference Center, Makati City, PH

Customer and Account Service Management Seminar 2019


Every company needs to win customers and delight them.

Since the customer is the life blood of the business, it is necessary to take care and give
customers the best and satisfactory service.

Customer satisfaction begins with learning and understanding the customer journey.

Acquiring customer is an expensive program so we must make the best effort to retain them.

How do we keep and delight customers at all times? This is a constant challenge to every company to address and train their workforce at every level of customer engagement.

Learn the processes of customer journey through various stages towards path to purchase.

Know the strategies, approaches, tips and techniques on customer acquisition and retention.

Learn how to handle customer objections and complaints.

Get insights on successful case studies that work in managing and delighting customers. Know how to motivate employees to provide excellent service to customers.

Learn how to nurture customer engagement and relationships. Whether your company is into services or manufacturing, big or small, new or existing – the learning in this seminar would be vital to remain competitive.

Learning Objectives

1. Learn and understand the customer journey process.
2. Define and understand internal and external customer.
3. Know the strategies, approaches, and techniques on customer acquisition and retention.
4. Learn to build and maintain strong long-lasting customer relationships.
5. Get insights on successful case studies that work in managing and delighting customers.
6. Know how to motivate employees to give excellent service to customers.
7. Know loyalty and rewards program that keep customer through time.
8. Learn how to handle customer objections and concerns.
9. Know how to nurture customer engagement.

Key Seminar Topics

1. Understanding the Customer and Customer Journey Process

– Sales Funnel
– Customer Journey
– Value Equation
– Loyalty and Rewards Program

2. Motivating Employees to do Excellent Service

– Organizational Service
– Value Proposition
– Brand Promise
– Product/Core Attribution/Aspiration
– Internal and External Customers

3. Customer Relationship Management (CRM): Nurturing Customer Engagement and Relationships

– Building and Maintaining Strong, Long-Lasting Customer Relationships
– Strategies, Approaches, Tips and Techniques on Customer Retention (Cross/Up-Selling)

4. Handling Customer Objections and Concerns

5. Successful Case Studies that Work in Managing and Delighting Customers

Who Should Attend

Sales Managers, Customer Service Representatives and Agents, Customer Care Personnel, Business Development Managers, Fund Raisers, Account Managers, Account Officers, Sales Executive, Sales Representatives, Branch Heads, Networkers, Business Owners, Key Account Managers, Group Key Account Specialists, National Key Account Managers, Retail Category Buyers, Trade Marketing Team, Merchandising and Promotions Officers, Front Liners and those who are involved in the business of selling products/services and customer relationship management.

Registration Fee

PHP 7,999 + VAT, inclusive of meals and kits for 1 day only.

Discount Scheme (Choose 1 discount scheme)

Package of 5 + 1 (send 5 delegates and get additional 1 for free)
20% Discount for Academe/Students/Government/NGOs
5% Discount to Past Delegates of Fiera de Manila, Inc. programs

The Resource Speaker and Expert

Bernard San Juan III

Bernard N. San Juan III

General Manager
TrueLogic Online Solutions, Inc.

Bernard has a proven track record in sales, sales management and training, customer and account service management, workforce management, HR, online marketing, e-Commerce, and web development.

In his role as Training Manager at, he trained, on-boarded and coached the fulfillment, customer service, and claims teams which comprise the Customer Experience (CX) Team.

As Director of e-Commerce for 360 Training, Bernard’s role was to make sure the web portal for 360Training created the desired experiences that students expected on the site and learning platforms.

In 2000, he started with the local web-portal, Filonline, to his current position as General Manager of Truelogic Online Solutions.

In over 20 years, he coached dozens of successful sales professionals, trained sales teams, managed customers and serviced accounts, managed the business in the development of hundreds of websites, over a thousand digital marketing projects, managed e-commerce online stores, and grown four start-ups to multi-million dollar-sized companies including,, and of course, TrueLogic etc.

Register Today!

Call: +632-896-0639, 896-0637
Visit Website:

Reviews – What they say about the program …

1. I give the seminar 10/10, since it is presented in general manner, it can be applied
to different sectors, i.e., education.
– Allan A. Apdua, Gamma Oracle

2. Too many learnings for today. Got to meet managers and business owners of both
big and small companies during the seminar. Productive ways to end the week!
Thanks Fiera de Manila Inc. and Sir Bernard San Juan for sharing us your knowledge
on how to handle clients and employees.
– Cres Castro Bondoc, Ubertor/Outsourcing8 Inc.

3. The training/seminar is a success because not only did I learn but it also made me realize
that we should also take care of our customers.
– Charmane Jose, Dragonpay Corporation

4. Amazing seminar, more knowledge been gained – recommendable.
– Joan Iballa, Davao Bay Coconut Oil Mills Inc.

5. I was able to acquire new learnings excellent speakers.
– Janet G. Fajardo, Regal Beloit Asia Pte Ltd.

6. Very informative matching timely and real life experiences.
– Jeffrey Pogoy, Amdatex Las Pinas Services Inc.

7. Bernard is a brilliant speaker, his storytelling on his own experience is
actually a great material relevant to the subject.
– Cynthia Cruz, La Filipina Uy Gongco Group of Companies

8. Overall performance of the speaker was very good! He knows very well
every topic being discussed.
– Venus Quindoza, Fe del Mundo Medical Center

9. I’ve learned a lot and enjoy the process of learning.
– Joy Marinduque, CVM Pawnshop

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