CX Strategies to Jumpstart Business and Marketing Webinar

Date: March 10, 2022
Location: Webinar via Zoom

CX Strategies to Jumpstart Business and Marketing Webinar


A keen focus on ‘Customer Experience (CX)’ is the biggest differentiator of business. Delivering these relevant and remarkable experiences at scale requires understanding of the shifts driving change in CX today.

How do companies re-start their business and marketing CX strategies during and after the pandemic?

Join us with two (2) CX Experts sharing their insights and recommendations on how marketers craft their CX strategies to connect and convert customers.

Key Webinar Topics

1. Significance of CX as Company’s Competitive Advantage
2. CX Strategies

Part 1
2.1 Use omni-channel touch points
2.2 Use IMC – Integrated Marketing Communications
2.3 Work with Partners in the supply chain
2.4 CX Insights during pandemic

Part 2
2.5 Implement rewards and loyalty program
2.6 Use CRM tools for datamining
2.7 Measurement of Delight through Analytics
2.8 CX Insights during the pandemic

Who Should Attend

CMOs, Brand Marketers, CRM Managers, CX Manager, Category Managers, CX Champions, Advertising Managers, Digital Directors, Digital Agencies, Publishers, Retailers, Media, Telcos, Content Creators, Bloggers, Business Owners, E-Commerce Entrepreneurs, Government, Academe, Digital Marketing Service Providers and those involved in digital marketing, business and entrepreneurship.

The Resource Speakers and Experts

Maria Luz ‘Yayu’ Javier

President and COO
Avanza, Inc.

Yayu Javier is the President and Chief Operating Officer (COO) of Avanza, Inc., formerly MotivationAsia Philippines, Inc., a leading CRM and Loyalty Marketing company in the Philippines.

She has over twenty years professional experience in CRM, loyalty marketing and performance improvement; seventeen years experience in integrated marketing communications industry covering Philippines and Brunei markets. She acquired incentive and loyalty training from Maritz, Inc., a leading loyalty and global company based in the US and was awarded Maritz President’s Honor Roll in 2008. Her professional exposure spans retail, FMCGs, banking, and telecom industries.

Her work experience covers advertising (creative design, strategic planning and execution), CRM, rewards and loyalty, data analytics, call center operations, IT design and development (mobile/web), events, research, and audit controls.

She is an established Expert in CRM and has been invited as resource speaker in the Philippine Marketing Association National Marketing Conference, Bank Marketing Association, Bank Marketing Association in the Philippines, and Philippine Franchise Association. She is a regular column writer on CRM and Customer Service for the Philippine Retailer Association magazine.

She is the current Secretary General of Marketing Institute of the Philippines; President of Philippine Marketing Association in 2014; Board of Trustees of the Bank Marketing Association of the Philippines.

She holds an MBA from Ateneo Graduate School and Bachelor’s degree in Fine Arts major in Advertising from College of Holy Spirit.

Shayne Garcia-Madamba

Chief Digital Officer
Havas Media Ortega

Shayne has been in the media industry for almost 20 years. She is currently the Chief Digital Officer of Havas Media Ortega. She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – two of which include Campaign Asia Digital Agency of the Year Award 2017 and ’40 under 40′ individuals in APAC by Campaign Asia in 2016.

While most believe that her world revolves around advertising, there is one thing that Shayne could not live without – teaching. She is a regular subject-matter-expert and media program chair at the CDM program (Certified Digital Marketer Program), and she spent years teaching in UP Diliman and UP Manila. Shayne is a veteran speaker in multiple marketing events here and abroad: most recently, she was one of the workshop leads for the Nicholas Hall Conference in Vienna Austria last April 2019 and a keynote speaker in the recent New Directions conference in London last November 2019.

Registration Fee

PHP 3,999 + VAT

Discounts and Payment

– 5% Returning Fiera Event Participant
– 10% Early Bird Discount Paid on or before January 31, 2022
– 5+1 Send 5 Participants and get one free additional Participant

Register Today!

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