CX Strategies to Jumpstart Marketing and Business
January 14, 2021
Location: Webinar via Zoom
How do companies re-start their marketing and business strategies during and after the pandemic?
Learn More: https://www.fmi.com.ph/events/cx4-webinar
Key Webinar Topics
1. Importance of CX as Company’s Competitive Advantage
2. CX Strategies
2.1 Use omni-channel touch points
2.2 Use IMC – Integrated Marketing Communications
2.3 Work with Partners in the supply chain
2.4 Implement rewards and loyalty program
2.5 Use CRM tools for datamining
2.6 Measurement of Delight through Analytics
Q&A follows after the presentations.
Who Should Attend
Managing Directors, General Managers, Business Owners, CMOs, Entrepreneurs, Innovators, Business Development Directors/Managers, Strategic Planners, Corporate Planning Executives, Brand Marketers, Product Managers, Category Managers, Advertising Managers, Sales Managers, CRM Directors/Managers, Digital Directors, Digital Marketing Service Providers, Agencies, Publishers, Media, E-Commerce Entrepreneurs, Startups, Account Managers, Branch Managers, Customer Service Representatives and Agents, Customer Care Personnel, Account Managers/Officers, Government, Academe, and those who are involved in customer experience management and responsible for driving innovation, strategy, marketing, business development in the organization.
The Resource Speakers and Experts
President and COO
Yayu Javier is the President and Chief Operating Officer (COO) of Avanza, Inc., formerly MotivationAsia Philippines, Inc., a leading CRM and Loyalty Marketing company in the Philippines.
She has over twenty years professional experience in CRM, loyalty marketing and performance improvement; seventeen years experience in integrated marketing communications industry covering Philippines and Brunei markets. She acquired incentive and loyalty training from Maritz, Inc., a leading loyalty and global company based in the US and was awarded Maritz President’s Honor Roll in 2008. Her professional exposure spans retail, FMCGs, banking, and telecom industries.
Her work experience covers advertising (creative design, strategic planning and execution), CRM, rewards and loyalty, data analytics, call center operations, IT design and development (mobile/web), events, research, and audit controls.
She is an established Expert in CRM and has been invited as resource speaker in the Philippine Marketing Association National Marketing Conference, Bank Marketing Association, Bank Marketing Association in the Philippines, and Philippine Franchise Association. She is a regular column writer on CRM and Customer Service for the Philippine Retailer Association magazine.
She is the current Secretary General of Marketing Institute of the Philippines; President of Philippine Marketing Association in 2014; Board of Trustees of the Bank Marketing Association of the Philippines.
She holds an MBA from Ateneo Graduate School and Bachelor’s degree in Fine Arts major in Advertising from College of Holy Spirit.
Chief Digital Officer
Havas Media Ortega
Shayne has been in the media industry for almost 20 years. She is currently the Chief Digital Officer of Havas Media Ortega. She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – two of which include Campaign Asia Digital Agency of the Year Award 2017 and ’40 under 40′ individuals in APAC by Campaign Asia in 2016.
While most believe that her world revolves around advertising, there is one thing that Shayne could not live without – teaching. She is a regular subject-matter-expert and media program chair at the CDM program (Certified Digital Marketer Program), and she spent years teaching in UP Diliman and UP Manila. Shayne is a veteran speaker in multiple marketing events here and abroad: most recently, she was one of the workshop leads for the Nicholas Hall Conference in Vienna Austria last April 2019 and a keynote speaker in the recent New Directions conference in London last November 2019.
Registration Fee: PHP 1,999 + VAT
Discounts and Payment Scheme
Best Buy Promo – Package of 3 Delegates + 1 Free
(send 3 delegates and get additional 1 for free)
20% Discount to Academe/Students Government
5% Discount to past Attendees of Fiera Programs
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