Digital Marketing In A BLINK
January 29 - 29, 2020
DIGITAL MARKETING in a BLINK – Great Ideas Worth Executing.
March 21-22, 2013
AIM Conference Center, Makati City, Philippines
Inspired by M. Gladwell, the Digital Marketing In A BLINK is a learning event designed to understand concepts, tools, strategies and techniques in digital marketing through the power of rapid cognition and execution of innovative ideas with disruptive impact.
BLINK Learning Event is a series of modules in digital marketing discipline to be conducted by Industry Experts every three (3) months. A select line-up of Industry Experts are chosen to lead the BLINK program and who are current practitioners in the field with a depth of experience in brand building, strategy and execution, analytics, Search, SEO, CRM, social media, content development, E-Commerce and media buying.
Who Should Attend
CMOs, Brand Marketers, Category Managers, Advertising Managers, Digital Directors, Agencies, Publishers, Media, Telcos, Content Providers, Bloggers, E-Commerce Entrepreneurs, Suppliers, Government, Academe, Digital Marketing Service Providers and those involved in digital marketing and advertising.
P14,000 for 2 days, inclusive of meals and kit.
P8,000 for 1 day, inclusive of meals and kit.
Group Discount – 5+1 (send 5 delegates and get 1 more delegate for free)
Previous Attendees to Fiera Learning Events – 5%.
KEY SEMINAR TOPICS
1. March 21, 2013, Thursday
AM Topic – Creating Awesome Content
Just like any marketing program or campaign, you need a plan to make your content sticky, relevant, striking, and effective with very strong impact. With the amount of information at your customers’ disposal, it is important than ever to provide useful and engaging content that stands apart from your competitors. Learn how to develop a fool-proof and effective plan for managing and creating your content.
What Will You Learn?
A step-by-step approach for creating a plan for your content marketing efforts
How to conduct a content audit
How to implement your plan so that it runs like a well-oiled content machine
– How To Develop Killer Content Plan
– Story Telling and Development
– Use of Videos, Blogs, PR Articles
– Case Studies
– Tips and Techniques
PM Topic – Business in Online Communities
Zafar Ahmed, Social and Search Manager, TrueLogic Solutions, Inc.
Common belief when starting a business is to first go out and look for customers. In the landscape of digital business, building a business today means building a community. The community enables shared ideas, beliefs, and experiences which will become a basis or lead to influence purchase decisions. Customers or the revenue in the business become a natural outcome of building this community around shared ideas. Because your customers will emerge from this community, it is the greatest `asset you could possibly build.
– Building a Business Means Building a Community
(FaceBook, Twitter, LinkedIn, Pinterest, YouTube, E-Commerce)
– How To Start Building a Community
– How To Manage and Sustain the Community
– The Role of a Social Media Manager
– What are some disruptive programs for the community?
– Importance of WOM and ORM in the Community
– Tips and Techniques
2. March 22, 2013, Friday
AM Topics – Retargeting and Affiliate Marketing
Retargeting – Clients need to stay engaged with their target market after initial contact. Retargeting aggressively presents their clients relevant ads across the internet. Businesses need to make sure their brand is on top of the consumers’ list when they are ready to buy products and services.
Affiliate Marketing – is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, and in some sense display advertising. (Wikipedia Notes).
– Remarketing or Retargeting
– Affiliate Marketing
– Case Studies
PM Topic – Understanding the Roadmap to SEO Success
Tof Salcedo, Founder and Search Director, SEOPinas Web Consulting and Design
Generating more leads from SEO makes sense for your business and it does not mean you have to be an SEO guru. Not at all. With the right and simple road map, resources, and tools, professional marketers can master basic SEO and drive a sustainable flow of high-value inbound leads. Learn how the basic roadmap.
– Roadmap to SEO Success (Planning & Research, Content Optimization, Outreach & Promotion, Traffic & Leads – Pipeline/ROI)
– Going Back to Basics
(Understanding SEO Tools and Best Practices)
Call: +632-8960639, 8960637