‘Engaging and Growing Customers Through Digital’
Going digital is NOW. Market studies showed increasing use of technology in customer engagement. Jumpstart your digital marketing program.
Digital Marketing allows businesses to connect with customers anytime, anywhere and always at prime time.
Marketers need to learn and understand the digital media – its process, strategies, deployment, tips, techniques and overall insights for effective customer engagement and success.
Marketers will lead customer experience in cross-functional and omni-channel engagement to delight and grow customers!
Seminar Key Topics
Day 1, Thursday, August 11, 2016
1. Applying Insights From Your Analytics to Your Brand Strategy
Everything in digital can be measured and shown in your Analytics. These important data will give you insights on what and how to proceed with actionable steps in your brand building program. Monitor, gather and analyze data as basis for decision-making.
2. Make Social Measurable to Grow and Succeed
Focus on the trends of your metrics, not the instantaneous data points!
To be able to do social media marketing according to your customer needs, you need to do three basic things: reach, engagement, and conversion. Growth of social influence is key to your success.
3. Creating Awesome Content Marketing
Content is king. Creating content is one challenging task of marketers to sustain customers interest, attention and purchase. What makes an exciting content that customers will consume, share and act?
This session provides you with inspiration, tools, and tactics in creating great content. It will give you the know-how to get your content in front of the right audiences with the right message at the right time.
You’ll get an insider’s look at the strategy, thinking, and planning that go into building an economical and sustainable content marketing program regardless of business size or budget.
4. Why Videos are Crucial to Your Digital Marketing Strategy
Study showed that emails sent with videos have 2-3X click though rates and landing pages with videos drive more 80% conversions. Leads who watch videos as part of the customer journey have 20% lower cost of acquisition. Learn the magnet and magic of videos to customers.
5. Develop Your Customer Nurturing Strategy
Customer nurturing is the process of building effective relationships with potential customers. How do we nurture customers at every stages of the journey? Get insights and strategies on this session.
6. Digital Creatives Come to Life
Engaging with customers means understanding their lifestyle, habits, behaviour and thinking! Brands should capitalize and use effective digital creatives to communicate to their target customers.
Day 2, Friday, August 12, 2016
1. Humanizing Your Brand in Digital Age
Digital is not about technology. It is using technology to humanize your brand to get into the heart of your consumers. Get insights on how to go digital with a heart.
2. Effective Strategies To Increase Your Email Subscriber Open Rate
Email subscribers drive more traffic and revenue than social media users or search visitors. Email marketing is your ticket to online profits. It is one of the most effective ways to acquire leads and how to keep your customers engaged. Contextualize your emails, be mobile-friendly, emotion and automation.
3. Optimizing Landing Pages That Drive Conversions
You want to awe your visitors and entice them to sign-up, buy and convert. What worked in successful and converting landing pages? Creating a converting landing page has been a challenge. Know how to customize and test your landing page and find out what’s best to fit your product and target audience.
4. Innovative Strategies for Mobile Engagement
Consumers showed increasing trend in consuming data and information through their mobile devices. Mobile is the future. Leverage on the ubiquity of mobile in building your brands. How are you integrating mobile into your cross-channel marketing efforts? Take look at some mobile marketing programs and initiatives.
5. Improve Your Website Conversion and Optimisation Through Better UX Design
Website optimisation and increased conversions are important goals for digital marketers. So, what does it take to make your online visitors and users life easy to navigate and buy your products online? Improved customer experience (UX) on the website is key to attain better ROI and overall performance of your website.
6. Optimize Ad Spend in Digital to Reach Right Customers
Think fast! Which funnel stage gets the majority of a marketing budget? According to CustomShow, 97% of a company’s marketing budget is spent on the top and middle-of-the-funnel—which is where online ad campaigns play a key role. Ad targeting and personalization allow you to focus your ad spend on the right audiences, across channels, and actually ‘customize’ the web and ad experience for your strongest prospects. Know why and learn how to allocate your ad spend to most crucial activities of the funnel.
7. Promoting Your Brand with Mobile App
Mobile apps have completely changed brand marketing today. With billions of new apps being developed everyday, the future has finally evolved. Why are businesses creating mobile apps?
Consider this — the volume of mobile phones is higher than PCs. The average time spent on mobile app is 64%. On the average, consumers check their mobile every 6 minutes. They use mobile apps 6 times more than the websites. 79% smartphone users use their mobile to make purchasing decisions. 50% users make purchase on mobile within 1 hour as compared to 1 month on desktops. 73% of business owners use mobile apps daily. They use mobile apps for customer engagement.
Isn’t this an amazing phenomena? Join the mobile bandwagon now!
Who Should Attend
CMOs, Brand Marketers, Category Managers, Advertising Managers, Digital Directors, Agencies, Publishers, Media, Telcos, Content Providers, Bloggers, E-Commerce Entrepreneurs, Suppliers, Government, Academe, Digital Marketing Service Providers and those involved in digital marketing and advertising.
Registration Fee
PHP 15,999 inclusive of 2 days attendance, meals, kit and taxes.
PHP 9,999 inclusive of 1 day attendance, meals, kit and taxes.
Payment and Discount Scheme
Package of 5 Delegates + 1 Free
10% Discount to Past Delegates
The Resource Speakers and Experts
Eduardo I. Mapa, Jr.
Eduardo I. Mapa, Jr.
CEO, Digital Arts Network (DAN) Manila/TBWA
Ed is the Chief Executive Officer of TBWA’s Digital Arts Network (DAN) Manila, the latest office in TBWA’s global digital offering. He has over 25 years of experience in the field of advertising and communications.
Prior to joining DAN/TBWA, Ed was an 18 years veteran at the Global Havas Network with assignment in Singapore, India and China.
In 2013, he then moved to Beijing as CEO/Havas Digital and Chief Innovation Officer for Havas Media China. A post he held until recently. In 2012, Ed re-engineered the Philippine Media Landscape by launching HVMO (Havas Media Ortega) – the Philippine’s first fully integrated media agency that provided creative and ideation offerings for clients.
Ed is now back in Manila and has found a new inspiration and home at DAN/TBWA.
Denise Haak-Luchangco
Denise Haak-Luchangco
Founder and Chief Experience Officer
QUIDDITY Usability Labs
Denise Haak-Luchangco is the Founder and Chief Experience Officer at QUIDDITY Usability Labs, a firm that specializes in User Experience, building and improving digital products that are grounded on usability principles. Her current roster of clients include Cebu Pacific, McCormick Culinary, UnionBank, and some pretty nifty start-ups.
Prior to QUIDDITY, she held the role of Agency Business Lead in Google, which she joined in 2012 as part of the inaugural team that was to eventually launch the Google Philippines office. There she worked to foster online marketing evangelization, develop digital capabilities, and strengthen partnerships with local advertising and media agencies.
Denise has spent over a decade in the advertising industry, cultivating client partnerships in her past agencies MRM, Publicis JimenezBasic, Bates 141 and Ogilvy, with brands such as Coca-Cola, Unilever, Nestle, L’Oreal, Kimberly-Clark, Pfizer, J&J, Motorola, Jollibee, Globe Telecom, Ayala Land, Unilab, and San Miguel.
Having endeavored all dimensions of traditional advertising, from PR to above-the-line, Denise inevitably came back to her roots, embracing her inescapable passion for all things digital – an attribute no doubt inculcated by her Computer Science education at De La Salle University.
A noteworthy speaker, Denise has designed, conducted and participated in hundreds of workshops and seminars covering everything from user experience, product development, digital marketing, brand activation, strategic planning and ideation.
In her spare time, Denise enjoys the company of her husband and two boys, plays Ultimate Frisbee, and volunteers her expertise as a mentor and coach for programs such as MarkProf, Globe University and Certified Digital Marketeers. And yes, she speaks Tagalog fluently.
Raymund Villanueva
Raymund Villanueva
Head of Digital Marketing
VYGR Digital Agency
Voyager Innovations/ PayMaya
Raymund is an expert digital marketer with 10+ years experience in the digital marketing industry working for fortune 500 companies leadingdigital marketing and analytics organizations within Apollo Group, Yahoo! and Gap Inc. in the Bay Area. His experience in these companies focused on merging data, technology and creativity in delivering truly innovative personalized digital marketing efforts to grow global brands.
He has lead and managed teams covering analytics and various digital marketing activities including SEM, SEO, email, programmatic, display,mobile, video and social media. He ensures that each brand grows effectively and efficiently, from development to the growth phase onto market leadership within the digital space.
In 2013, Raymund decided to move back to the Philippines in hopes to further digital marketing within the region.
Raymund is a graduate from Ateneo de Manila University with an undergraduate degree of Management Engineering in 2005. He holds a Master’s Degree in Business Administration with a concentration in Marketing from the University of San Francisco.
At present, Raymund continues to be well-versed in the digital space as the digital landscape evolves, aiming to put the Philippines on the global digital map, one innovation at a time. Raymund currently heads Digital Marketing for Voyager Innovations, Inc., a subsidiary fully-owned by Smart-PLDT. In just two years since joining Voyager, he has successfully launched over 15 innovative digital brands specifically for the emerging markets.
Peach Natividad
Peach Natividad
Digital Strategy Director, McCANN Worldgroup
Peach is the Digital Strategy Director for McCANN Worldgroup, the largest advertising agency in the Philippines. She drives digital strategy leadership for the group while leading a team of strategists from different specializations. Before McCANN Worldgroup, Peach spent time in Tribal DDB as Head of Digital Planning and Analytics and as Digital Strategist for OgilvyOne Manila.
Peach is a certified IMMAP instructor, chairing the Data and Analytics track. She believes in the power of numbers in understanding people, having graduated Magna Cum Laude from the University of the Philippines with a degree in Economics, major in Mathematics and minor in Anthropology.
Jonathan Joson
Jonathan Joson
Industry Manager – Performance
Google Philippines
Jonathan Joson is Google Philippines’ Industry Manager for Performance Marketing, where he helps the country’s largest banks and airlines grow their businesses online. Prior to Google, he worked for WPP’s Red Fuse Communications in Hong Kong as Regional Platform Strategy Director, working on digital strategy and implementation for Colgate-Palmolive’s brands in 9 markets across Asia.
He worked in the Philippine digital advertising and media industry for seven years as one of the founding members of agency startup Media Contacts until it was absorbed into Havas Media Ortega. He has overseen client servicing, media planning, strategic planning, operations, and data & analytics, handling clients like Unilever, Nestle, Citibank, and Globe Telecom.
An experienced comms and media planner, he has been recognized both locally and regionally for his work – he was named Southeast Asia Planner of the Year by Campaign Asia-Pacific in 2013, and was more recently awarded a Black Dragon certificate of excellence at the Dragons of Asia 2015.
Jonas de los Reyes
Jonas de los Reyes
Co-Founder and Managing Director
Socialytics, Inc.
Jonas is an online professional and entrepreneur with 15 years of combined experience in product management, digital marketing and social media strategy.
He is currently the Managing Director and Co-Founder of Socialytics, Inc., a social media marketing firm focused in providing services for companies and brands who want to find, engage and form enduring relationships with their fans, followers and advocates. Jonas was formerly the Managing Director of The Loop Digital Marketing, a strategic digital marketing agency and for more than a year he managed both agencies at the same time.
Before venturing into the digital agency life, Jonas was the Country Manager for the Philippines of ThoughtBuzz Pte. Ltd., a Singapore-based startup that expanded into the country to offer social media monitoring and social customer relationship management products and solutions.
He worked with Yahoo! Southeast Asia as Lead Community Manager for almost 4 years and also with other local startups such as Yehey.com, Chikka Asia, and EYP.ph.
He has a B.A. degree in Communication Research from the University of the Philippines Diliman and finished some units in the Master of Business Administration program of De La Salle University Graduate School of Business.
Paulo Angelo Famularcano
Paulo Angelo Famularcano
Head of Creative, D5 Studio, TV5
Paulo Famularcano is the Head of Digital Creative for Digital 5, an online programming division of TV5, provides an array of online-exclusive content with various genres that can be viewed on all platforms through the online portals of TV5, Sports5 and News5. In his capacity to be the head creative, he is at the fore of digital media integration and creative management platforms. He is a hybrid creative for 10 years, has been part of some of the biggest shops in the country, and an agency that helped awaken and shape the digital media in the Philippines.
Paulo also worked on a broad spectrum of local and global brands. In 2008, he worked with Media Contacts Philippines as a Creative Head and in Publicis Jimenez Basic Philippines as a Associate Creative Director in 2011.
He won several awards such as, The Araw Awards (The Philippine Advertising Congress), The Boomerang Awards – The Internet and Mobile Marketing Association of the Philippines (IMMAP), and he has been part of the back-to-back Media Agency of the Year.
Paulo graduated Bachelor of Arts in Mass Communication, Journalism & Communication Research in University of the Philippines.
Bernard N. San Juan III
Bernard N. San Juan III
General Manager, TrueLogic Online Solutions, Inc.
Bernard has 15 years experience working in the online field. He started with the local web-portal Filonline in 2000 to his current position as General Manager for Truelogic Online Solutions. In over 14 years, he had a hand in the development of hundreds of websites, over a thousand Digital Marketing Projects, ran online businesses, coached dozens of successful salespeople and incorporated four (4) companies and grown three (3) start-ups to multi-million dollar-sized companies among which are 360Training.com, Shopster.com, MartinPrint.com.au, LWCI/iFLOOR.com.
He has proven track record in the fields of Sales, Workforce Management, Training, Sales Management and Sales Training, Web Development, Online Marketing, eCommerce, Operations and HR.
He finished a degree in B.S. Physical Therapy from University of Sto. Tomas Manila.
Jimmy S. Gimenez
Jimmy S. Gimenez
Owner/Manager, Gpod Mobile
Jimmy is a marketing and digital technology coach who constantly delivers real world, time-tested corporate and small business marketing strategies and ideas.
He has firsthand experience as an entrepreneur being the Owner/Manager of both Gpod Mobile, a mobile marketing & solutions company and GPOD Printing Services, a digital printing provider that churns out large format digital printing solutions.
Jimmy was head honcho of Gimenez Group, Inc., a Philippine-based creative agency, involved in direct marketing, corporate communications, advertising and design, as well as online and offline interactive solutions. He has earned his corporate chops by handling high profile brands and accounts in the retail, medical, pharmaceutical and financial arena.
Jimmy also worked early on his career at PACBBDO and Olbes, Ogilvy & Mather.
Jimmy was a former Director of the Direct Marketing Association of the Philippines.
Jimmy is an Economics major graduate of UP Diliman, and a former member of the University of the Philippines Concert Chorus (World Touring Batch 1981 & 1983).
Lord Andre A. Rebueno
Lord Andre A. Rebueno
Head of Social Media
Zalora Philippines
Lord is the Head of Social Media of Zalora Philippines. He holds two other positions in the company, such as, Brand Ambassador and University/School Partnerships Manager.
Prior to working in Zalora PH, he has been a freelance Fashion Stylist.
He graduated Bachelor of Arts in Linguistics from the University of the Philippines – Diliman and pursued Fashion Styling Basic Menswear Design from the Fashion Institute of the Philippines.
