Digital Marketing in a BLINK Seminar 2017

Date: May 29 - 29, 2023


‘Creating Customer Experience Through Digital’


What should marketers focus on to improve their digital marketing?

The biggest driver of digital transformation is ‘Customer Experience’.

Growing and scaling your brand is now easier yet trickier than ever. The prevalence of mobile has enabled more personal interactions between brands and consumers.

Brands can now track individual customer behavior in real-time. It allows you to tailor-fit experiences on personal scale.

At the same time, these interactions empower the customer to get closer to you which greatly affect the outcome of every engagement.

Key Conference Topics

Day 1, Thursday, August 10, 2017

1. Helping Businesses Win in Mobile-First World

‘Mobile-First’ is the now and the future for businesses. The increasing rate of mobile penetration is unstoppable as consumers made the device a part of their digital lifestyle. Therefore, businesses should be in mobile space to catch these consumers who use mobile in doing their everyday personal and business transactions.

2. Using Data Analytics for Brand Strategies

Do you use Google Analytics or rely on Facebook, Instagram, Twitter or LinkedIn Analytics?

How does analytics works? What are the strategic metrics to track and analyze?

Using the best or having a combination of the best performance analytics tool can spell success for your brand.

3. The Rise of Content Creators: Content That Converts

Marketers and content creators must become storytellers to create content that converts. Everyday consumers are bombarded with content. How will you capture consumers’ attention and stand out from the crowd?

4. Video, Video Sharing and Live Video Streaming is now the face of the business

Video sharing and Live video are hot because it lets brands engage with audiences in a way that is immediate, unscripted, unedited and more authentic than ‘canned’ content. Real-time and moment marketing make brands real, more personal and more intimate.

5. Create an Engaging Customer Mobile Experience

Do you know how to employ, engage, and interact with your mobile audience?

The most effective way to engage customers is through their mobile devices. Smartphones are now widely used and consumers check their mobile multiple times a day. A recent survey revealed that of the 82% of Twitter users said they watch videos on a regular basis, a staggering 90% of them watch in their mobile devices.

Google reveals that more than half of their searches are initiated on mobile. Such percentage is expected to climb as users spend more and more time attached to and absorbed by their smartphones

6. Leveraging on Social Listening Tools

It is more than just listening to the Voice of the Customer (VoC), but rather, how well do you listen to VoC amidst the noise. Social listening tools help you to track, analyze, and leverage social media conversations more effectively.

7. Learning the New Email Marketing Strategies

According to a McKinsey study, email marketing is 40x better at acquiring new customers than social media. But mobile has changed everything for email in terms of consumption volume, design techniques, video usage, and data collection. Data usage are all motivated by the rise of handheld devices.

Day 2, Friday, August 11, 2017

1. Building Your Brand with Mobile and Web Apps

You needed a mobile-optimized website. Mobile and web apps are now widely used in the market and they are reliable, fast and engaging. Building a progressive mobile and web apps have benefits and making it easy to delight your users, grow engagement, and increase conversions.

2. Influencer Marketing as a Fundamental Brand Strategy

Many brands now recognized Influencer Marketing as the industry’s hot ‘go-to’ strategy, but they struggle on how best to leverage and measure it from the perspective of business results and attribution modeling. ‘As we head into 2017, influencers will entrench as defining voices in consumer marketing, as brands concede advertising control and look to passionate brand advocates to sway consumers on social media,’ says DeBroff.

3. Search Algorithm Will Continue to Change

Search engine algorithms will continue to change. With the enormous amount ofinformation being added to the internet every second, search engine giants will keep on updating their algorithm to decide which content should get priority and rank higher in search engine result pages (SERPS) and which should not.

Therefore, the only strategy should be to remain original, informative and helpful to your audience. Your content can’t be carelessly slung into cyberspace. It must be thoughtfully and professionally crafted and it should incorporate text, images and video.

4. How Digital PR Can Help Your Marketing Campaigns

Online presence and physical store success can co-exist; it just takes some creative digital PR strategies to make it happen. In today’s society, word of mouth is not a reliable enough tool for brand awareness, but neither are faceless press releases and spammy e-mails.

There’s no getting away from the fact that online sales own a huge chunk of the retail market that will only continue. Instead of letting that fact scare you out of committing to your brick-and-mortar stores, use it to your advantage. Be creative, use digital PR strategies effectively, and watch your brand awareness soar.

5. Immersive Content Experience

2017 is full of marketing experiments like 360-degree videos, virtual and augmented reality. Be in the know. Find out how immersive brand experience can create impact to your business.

6. I Love UX

The method of using analytics and user feedback to improve customer experience (UX) on the website are necessary to attain better ROI and overall performance of your website.

Learn the fundamentals of UX (User Experience), tips and techniques to improve website performance.

7. What’s Exciting about Digital Out-Of-Home (OOH)?

Digital OOH is another channel for your brand. Know what is digital OOH, the current business landscape, estimated reach of OOH, who consumes OOH, and what are popular executions used in 2016? Think! if digital OOH fits your brand marketing.

8. How E-Commerce in the Philippines is changing the retail market landscape?

A presentation that gives updates on e-commerce situationer in PH. What the opportunities and challenges of the industry? Find out.

Who Should Attend

CMOs, Brand Marketers, Category Managers, Advertising Managers, Digital Directors, Agencies, Publishers, Media, Telcos, Content Providers, Bloggers, E-Commerce Entrepreneurs, Suppliers, Government, Academe, Digital Marketing Service Providers and those involved in digital marketing and advertising.

Registration Fee

PHP 15,999 + VAT inclusive of 2 days attendance, meals and kit
PHP 9,999 + VAT inclusive of 1 day attendance, meals and kit

Payment and Discount Scheme

– Package of 5 + 1 (send 5 delegates and get additional 1 for free)
– 10% Discount to Past Delegates
– 20% Discount to Academe/Students/Government

Resource Speakers and Experts

Eduardo I. Mapa, Jr.

Founder and CEO
Castle By The River
A Digital Transformation Agency

‘Digital Transformation Agent and Evangelist, Culture Maker, Data Whisperer And Chief Storyteller – At Large.’

Ed is the Founder and CEO of Castle By The River, A Digital Transformation Agency.

He has over 25 years of experience in the field of advertising, digital marketing, public relations and strategic planning.

Prior to moving in the start up and consultancy arena, Ed’s career spanned across key markets in Asia and worked with global advertising and marketing networks: Omnicom Group and Havas.

He was CEO of Digital Arts Network (DAN)/TBWA Manila; Co-Founding Partner of Havas Media Ortega in Manila; Chief Innovation Officer, Havas Media China; CEO of Havas Digital, Beijing; CEO of Havas Digital Mumbia, India; CEO and President of Media Contacts, Philippines (now Havas);Regional Account Director, Euro RSCG (now Havas) in Singapore.

He has led numerous innovative advertising and digital marketing campaigns and handled the businesses of Procter & Gamble, Unilever, Intel, Volvo, Smart Communications and Globe Telecoms among others.

Ed is one of the Co-Founding Directors of the Internet and Mobile Marketing Association of the Philippines (IMMAP)- the country’s premiere industry authority in digital marketing. He is recognized father of the ‘Boomerangs’– considered as the Oscars of Digital marketing campaigns in the Philippines and just recently, Ed was the Director-In-Charge of the highly successful first Philippine Digital Congress in 2016 at the Philippine International Convention Center (PICC).

Denise Haak-Luchangco

Founder and Chief Experience Officer
QUIDDITY Usability Labs

Denise Haak-Luchangco is the Founder and Chief Experience Officer at QUIDDITY Usability Labs, a firm that specializes in User Experience, building and improving digital products that are grounded on usability principles. Her current roster of clients include Cebu Pacific, McCormick Culinary, UnionBank, and some pretty nifty start-ups.

Prior to QUIDDITY, she held the role of Agency Business Lead in Google, which she joined in 2012 as part of the inaugural team that was to eventually launch the Google Philippines office. There she worked to foster online marketing evangelization, develop digital capabilities, and strengthen partnerships with local advertising and media agencies.

Denise has spent over a decade in the advertising industry, cultivating client partnerships in her past agencies MRM, Publicis JimenezBasic, Bates 141 and Ogilvy, with brands such as Coca-Cola, Unilever, Nestle, L’Oreal, Kimberly-Clark, Pfizer, J&J, Motorola, Jollibee, Globe Telecom, Ayala Land, Unilab, and San Miguel.

Having endeavored all dimensions of traditional advertising, from PR to above-the-line, Denise inevitably came back to her roots, embracing her inescapable passion for all things digital – an attribute no doubt inculcated by her Computer Science education at De La Salle University.

A noteworthy speaker, Denise has designed, conducted and participated in hundreds of workshops and seminars covering everything from user experience, product development, digital marketing, brand activation, strategic planning and ideation.

In her spare time, Denise enjoys the company of her husband and two boys, plays Ultimate Frisbee, and volunteers her expertise as a mentor and coach for programs such as MarkProf, Globe University and Certified Digital Marketeers. And yes, she speaks Tagalog fluently.

Peach Natividad

Digital Strategy Director
TBWA\Digital Arts Network (DAN) Manila

Peach is the Digital Strategy Director of TBWA\Digital Arts Network (DAN) Manila responsible for forging an exciting new path for the CIio Philippine Agency of the Year.

She has over 10 years of experience in digital and traditional advertising experience, having worked with companies, such as, Ogilvy & Mather, Tribal DDB, and most recently, McCann WorldGroup. Peach was instrumental in MRM-McCann’s being named five-time Campaign Asia Digital Agency of the Year, contributing to a number of award-winning campaigns.

Peach holds a degree in Economics, major in Mathematics and minor in Anthropology, Magna Cum Laude, from the University of the Philippines.

Dindo Marzan

Managing Director and Vice-President
Voyager Innovations Inc.

Dindo Marzan is the Managing Director of Hatch, a mobile marketing solutions provider fueled by Voyager Innovations, Inc. He heads Voyager Business, the B2B sales and marketing arm of the company.

Dindo has over 12 years extensive experience in product development and management in the fields of IT, telecommunications, and broadcast media combined. He is knowledgeable in strategic and operational management, and has full exposure to branding and marketing communications with expertise in digital media and marketing.

Prior he joined Voyager, Dindo was a Digital Consultant in Australia helping start-ups and SMBs on their digital strategy and online marketing. His passion for innovation pushed him to come back to the Philippines to be part of the digital unit of PLDT, Inc. that drives the exploration and creation of disruptive services for the rapidly changing digital world.

He held senior positions at ABS-CBN Corporation. As the company’s Digital Strategy Head, and later on, Head of Digital Lifestyle, he was instrumental in the conceptualization and creation of Choose Philippines and ABS-CBN Mobile. He handled the content operations of iWant TV, iWant Stars, and iWant Txt.

Dindo gained extensive experience in product management and marketing at Globe Telecom handling broadband solutions for businesses and unlimited voice services for consumers. He got his first taste of new innovation and business development at Mozcom, the Philippines’ First Internet Service Provider, where he created a video streaming solution was used by Ateneo in its first ever webcasted graduation ceremony.

He holds a Bachelor of Arts in Speech Communications and Journalism, minor in Statistics from the University of the Philippines. He is pursuing his online graduate studies on Computer Programming from RMIT University, Melbourne.

Jonas de los Reyes

Head of Digital
Bank of the Philippine Islands (BPI)

Jonas de los Reyes is the Digital Head of Bank of the Philippine Islands (BPI).

Jonas is a digital entrepreneur with 15 years of combined experience in product management, digital marketing and social media strategy.

He is the Managing Director and Co-Founder of Socialytics, Inc. for 3 years, a social media marketing company focused on providing services for companies and brands who want to find, engage and form enduring relationships with their fans, followers and advocates.

Previously, he was the Managing Director of The Loop Digital Marketing, a strategic digital marketing agency.

Prior to venturing into digital agency life, Jonas was the Country Manager for the Philippines of ThoughtBuzz Pte. Ltd., a Singapore-based startup that expanded into the country to offer social media monitoring and social customer relationship management products and solutions.

He worked with Yahoo! Southeast Asia as Lead Community Manager for almost 4 years and with other local startups, such as,, Chikka Asia, and

He holds a BA degree in Communication Research from the University of the Philippines and finished units in the MBA program at De La Salle University Graduate School of Business.

Norman Agatep

President and Managing Director
Grupo Agatep

With over 25 years of experience in marketing communications, Norman has serviced clients across disciplines including advertising, corporate communications, public relations, and digital media through his previous agency network Havas Worldwide, and now through the independent integrated agency, Grupo Agatep.

Norman has been a Board of Director of the Creative Guild of the Philippines, and in 2015 was President of the Internet and Mobile Marketing Association of the Philippines (IMMAP). Last year, he was Chairman of the Association of Accredited Advertising Agencies of the Philippines (4As), and Chairman of the Ad Standards Council (ASC). This year, he reprises his role as Chairman of the 4As. He is a member of the Public Relations Society of the Philippines (PRSP).

Norman is a frequent speaker on such topics as advertising and the big idea, creating brand stories, crisis communications, digital PR, and music marketing. He is also a faculty member of the Ateneo de Manila University, teaching Strategic Planning and Public Relations to students of the Communications Department.

Outside work, Norman is an award-winning record-producer, a self-taught photographer and painter, and a frustrated poet.

Raymund Villanueva

Head of Digital Marketing
VYGR Digital Agency
Voyager Innovations/ PayMaya

Raymund is an expert digital marketer with 10+ years experience in the digital marketing industry working for fortune 500 companies leading digital marketing and analytics organizations within Apollo Group, Yahoo! and Gap Inc. in the Bay Area. His experience in these companies focused on merging data, technology and creativity in delivering truly innovative personalized digital marketing efforts to grow global brands.

He has lead and managed teams covering analytics and various digital marketing activities including SEM, SEO, email, programmatic, display, mobile, video and social media. He ensures that each brand grows effectively and efficiently, from development to the growth phase onto market leadership within the digital space.

In 2013, Raymund decided to move back to the Philippines in hopes to further digital marketing within the region.

Raymund is a graduate from Ateneo de Manila University with an undergraduate degree of Management Engineering in 2005. He holds a Master’s Degree in Business Administration with a concentration in Marketing from the University of San Francisco.

At present, Raymund continues to be well-versed in the digital space as the digital landscape evolves, aiming to put the Philippines on the global digital map, one innovation at a time. Raymund currently heads Digital Marketing for Voyager Innovations, Inc., a subsidiary fully-owned by Smart-PLDT. In just two years since joining Voyager, he has successfully launched over 15 innovative digital brands specifically for the emerging markets.

Bernard N. San Juan III

General Manager, TrueLogic Online Solutions, Inc.

Bernard has 15 years experience working in the online field. He started with the local web-portal Filonline in 2000 to his current position as General Manager for Truelogic Online Solutions. In over 14 years, he had a hand in the development of hundreds of websites, over a thousand Digital Marketing Projects, ran online businesses, coached dozens of successful salespeople and incorporated four (4) companies and grown three (3) start-ups to multi-million dollar-sized companies among which are,,, LWCI/

He has proven track record in the fields of Sales, Workforce Management, Training, Sales Management and Sales Training, Web Development, Online Marketing, eCommerce, Operations and HR.

He finished a degree in B.S. Physical Therapy from University of Sto. Tomas Manila.

Ibrahim ‘Ibba’ Bernardo

Founder, Sari Software Solutions

Ibba is involved in startup business for the past 8 years, 20 years in IT solutions, and 5 years in 3D animation. He is a Founder of a video game animation company that worked on over 100 AAA titles and an SME business solutions company. He is an awardee on Best in ICT at the 2015 Global Entrepreneur Summit.

Norman B. Davadilla

OOH Director
Publicis One Media

Norman Davadilla is the lead OOH media planning architect of Publicis One Media. Publicis One Media is the combination of Starcom Mediavest Group and Zenith Optimedia. It is the Philippines’ largest OOH media planning agency.

Norman’s expertise is outdoor media strategy, planning and buying gained from Starcom Mediavest Group. He was part of the development of various award winning works such as the Coca Cola Contour Bottle LED at Pet Plans which won the OAAP’s Tanaw Award for Innovation in 2014. Aside from that, his team put together the Coca Cola Tansan Billboard in North EDSA and the Coca Cola Plant Billboard in Guadalupe.He also helped develop many McDonald’s creative executions.

His career in OOH planning started in Kinetic Worldwide Media Philippines where he led its then largest account, Smart Communications and Unilab.

Other than these, he travels and likes to discover the unknown, runs marathons, swims the open ocean and rides his bike on endless roads.

Franco del Rosario

Managing Consultant
Six Sigma Consulting, Manila

Franco is the Managing Consultant of Six Sigma Consulting Manila. He was five years with Arcadis Philippines (formerly Davis Langdon Seah Philippines) for which he was the Head of Corporate Development and Strategy and the CEO Coach. He worked for fifteen years with IBM North America in New York and Florida in Marketing and Financial functions. He had ten years work stint with the Dole Food Company in the US, Nicaragua, Korea, and Japan in Marketing. He is a Lean Six Sigma Green Belt and Green Associate of the Leadership in Energy and Environmental Designs (LEED GA) of the US, Green Building Council.

His company, Six Sigma Consulting, specializes in C-Suite Executive development, independent facilitation of strategic planning, sales and marketing reviews, and enabling firms to leverage corporate culture for strategic advantage and drive increased profitability and efficiency.

Franco holds an MBA from Columbia University, New York, USA. He holds a LiaCom dual degree in History and Political Science and Commerce major in Accounting from the De La Salle University. He was a former Vice President and Governor of the Management Association of the Philippines (MAP).

Clement Yeung

CEO, Magnitude.Asia – Machine Ventures
and Vandt International

Clement is the CEO for Magnitude.Asia – Machined Ventures and Vandt International.

He started his career over a decade ago working with America’s top internet marketers with Lewis Howes. He launched his full service digital agency and was responsible for delivering marketing plans that helped generate up to seven figures for clients in both the North America and the UK. His core competencies are in branding and conversion optimization.

Geoff Mabasa

Streamlined Campaigns

He is the former Head of Marketing for Ziptastic of Machine Ventures

Geoff’s career started with Microsoft Bing as Digital Marketer. A certified digital marketer with specialization in Social Media and Growth hacking.

His strength and expertise was in social media and influencer marketing with an emphasis on digital. He worked with popular platform focused on emerging markets and influencer channels.

He believed in continuous and progressive education especially in fast moving industries and thrived in being updated in the trends of new and disruptive technologies.

He holds a Bachelor of Arts in Music Production from University of De La Salle College of Saint Benilde.


Stay updated on all our learning events!
Follow the Fiera de Manila, Inc.
Facebook Page: