Digital Marketing in a BLINK Webinar

The business pivot is to:
Go Digital. Learn digital marketing tools!

The current crisis pushes entrepreneurs and businessmen to embark on digital marketing to stay connected with customers, continue doing business, and survive the crisis.

How do you start your company’s digital marketing program?

Learn these four (4) digital tools in a BLINK:

1. Create an effective website
– Define your brand, payment integration and facility

2. Optimize website content and functionality
– Use keywords (brand, non-brand, long tail),
title for each page, meta description

3. Develop an effective email strategy
– Grow and segment your mailing list,
clear messaging and CTAs (Call To Action),
regular schedule, visually-driven

4. Use social media properly
– select 2 channels, visibility, branding,
messaging, schedule of posts, conversion

Q&A follows after the presentations.

The Resource Speakers and Experts

Bernard N. San Juan III

Bernard N. San Juan III

General Manager
TrueLogic Online Solutions, Inc.

Bernard has a proven track record in the field of sales, sales management and training, workforce management, HR, online marketing, eCommerce and web development.

In 2000, he started with the local web-portal, Filonline, to his current position as General Manager of Truelogic Online Solutions.

In over 14 years, he coached dozens of successful sales professionals, trained sales teams, managed the business in the development of hundreds of websites, over a thousand digital marketing projects, managed e-commerce online stores, incorporated four companies and grown three start-ups to multi-million dollar-sized companies – 360Training.com, Shopster.com, MartinPrint.com.au, LWCI/iFLOOR.com.

Shayne Garcia-Madamba

Shayne Garcia-Madamba

Chief Digital Officer
Havas Media Ortega

Shayne has been in the media industry for almost 20 years. She is currently the Chief Digital Officer of Havas Media Ortega. She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – two of which include Campaign Asia Digital Agency of the Year Award 2017 and ’40 under 40′ individuals in APAC by Campaign Asia in 2016.

While most believe that her world revolves around advertising, there is one thing that Shayne could not live without – teaching. She is a regular subject-matter-expert and media program chair at the CDM program (Certified Digital Marketer Program), and she spent years teaching in UP Diliman and UP Manila. Shayne is a veteran speaker in multiple marketing events here and abroad: most recently, she was one of the workshop leads for the Nicholas Hall Conference in Vienna Austria last April 2019 and a keynote speaker in the recent New Directions conference in London last November 2019.

Registration Fee: PHP 1,399 +VAT
For the Benefit of NSSJ Parish Outreach Program

Register Today!

https://www.fmi.com.ph/events/dm-webinar

For registration, call: +632-8896-0639, 0917-522-7346
email: norelyn@fmi.com.ph, www.fmi.com.ph

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Jumpstart your digital transformation journey.
Call us for details.

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