Event Experts transform events into remarkable experiences. They design event details and activities to be memorable for attendees and participants through careful strategic planning and execution.
Events are overarching strategic marketing tools used by brands and companies to communicate and create value propositions to customers. It is used to build brands through activation, seminars and conferences, trade exhibitions, display merchandising and selling.
At the end of the webinar, the participants will be able to understand the framework of events in its life cycle/phases; the strategic role of event organizer and manager in producing and managing successful events.
Learn the ideation process in conceptualizing and implementing event themes, merchandising and styling.
Know how to leverage technologies in doing event management and campaigns.
Understand financial management, budgeting, fund raising, food catering and banqueting, and evaluation of events.
Be a part of this webinar and learn best practices in event management!
Key Webinar Topics
1. The Life Cycle of Events
– Discussion on the 5 phases of event management
2. Event Marketing and Promotions
– Campaign for participation (delegates, exhibitors, seminar attendees, VIPs)
– Marketing and Promotion Mix
– Corporate Sponsorships
3. Event Financial Management
– Discussion on Event Profit & Loss, Break-Even Point,
4. Event Technology
– Leveraging technologies for event management
(website, registration, promotion campaign, ticketing,
5. Event Creatives and Merchandising
– Event theme, creative storytelling, and merchandising for distinct character and style
6. Event Food & Beverage Requirements and Banqueting
– Discussion on menus, banqueting, waitering, physical set-up, room assignments
7. Event Evaluation
– Discussion on feedback forms, survey questionnaires, data collection
8. Event Case Presentation
– Participants to present an event project
Who Should Attend
Event Professionals/Managers, Corporate Communication Managers, Brand Managers, PR Professionals, Trade Show/Exhibition Organizers/Managers, MICE Planners, Event Project Managers, Marketing/Advertising Managers/Professionals, HR Managers, Business Owners/Entrepreneurs, Academe, Students and those involved in event planning/organizing/managing; or, those shifting careers to event management.
The Resource Speakers and Experts
Director of Event Management
Stratford University, USA
Alice is the Director of Event Management Program of Stratford University in Falls Church, Virginia, where she produces all the major university events. She received both her Bachelor’s and Master’s degrees in Music Education from the University of Rochester’s Eastman School of Music, and a Masters in Business Administration from Stratford University. She completed all academic requirements for a Doctorate in Higher Education at Stratford University.
Alice is one of the elites in international events management industry to hold the Certified Special Events Professional (CSEP) designation from the International Special Events Society (ISES), and one of a handful event professionals to reach Emeritus status. She is the Founder and past President of the Greater Washington Chapter of ISES and served for years on the Board of Directors and the Advisory Board. She taught and lectured at universities in Spain, Canada, De La Salle University in the Philippines, University of San Diego, University of Southern Oregon, Temple University, James Madison University and University of Arizona.
Alice mentored students all over the world, many of whom attained successful careers and achieved CSEP status. In 2010, she was presented with a Lifetime Achievement Award from the Greater Washington Chapter of ISES.
Chairman and President
ISST (International School of Sustainable Tourism)
When you think of world-wide success in the crafts export business, there is only one name, and that is Mina T. Gabor. She is a visionary. Dr. Gabor started and established the first handicraft export manufacturing company in the Philippines, Lawin Cottage Industries. She was the pioneer in the development and marketing of non-traditional export products. She also set up the first buying office in Manila (Lawin Merchandising Service, Inc.) and became a successful buying agent for the major retailers in the United States, Japan, Australia, Singapore, London, and France.
She founded and served as President of CITEM (Center for International Trade Expositions and Missions, Inc.), the export promotion agency of the Department of Trade and Industry. Among her notable accomplishments in CITEM were the establishment of the Philippine Trade Training Center (PTTC) with the Japanese grant of 15M USD to build it, and got the franchise of the World Trade Center for the Philippines. At this time, she did not only make her business successful, but she also stimulated the country’s cottage industry, pushed it to go urban and world-class, and introduced it to the world.
Fiera de Manila, Inc. (www.fmi.com.ph)
Norelyn is the Vice President of Fiera de Manila, Inc. – a company that organizes trade shows/exhibitions, conferences, seminars and corporate events for the last 22 years.
Prior to establishing Fiera de Manila, Inc., she worked with CITEM-DTI (Center for International Trade Expositions and Missions, Inc.) for 12 years handling Manila FAME Market Week and Philippine official participation to international trade shows and trade missions. In CITEM, she was involved in export industry development program, international trade, investments and export marketing, and packaging of project proposals for funding of international organizations.
She served as Local Consultant of JETRO, MITI (Japan External Trade Organization, Ministry of Trade and Investment) from 1998 to 2004.
She is a digital marketing practitioner and passionate about Analytics – how data are used to guide digital marketing strategies using social media, SEO/Search, email marketing, and e-Commerce.
She holds a Master’s degree in Sociology as a Ford Foundation Scholar from the Ateneo de Manila University and a Bachelor’s degree in Psychology from the University of St. La Salle, Magna Cum Laude. She holds a Certification on Exhibition Management Course in Milan, Italy.
She is one of the Founding Directors of IMMAP (Internet and Mobile Marketing Association of the Philippines) and DCOM (Digital Commerce Association of the Philippines). She was President of ASAP (Advertising Suppliers Association of the Philippines). In 2011, she is one of the Board of Directors of AdBoard (Advertising Board of the Philippines).
Senior Member of Royal Institute of Hotel Management – Singapore
Management Consultant, Trainor
Dale Padrelanan is the former Senior Banquet Operations Manager of Marriott Hotel Manila. He is a seasoned professional with over 30 years of experience in the restaurant, hospitality, and fast food industry. He is a management consultant, a trainor for Food & Beverage service, Event Management and Customer Service, He pre-opened two five-star hotels and the largest Ballroom in the Philippines.
He worked in luxury hotels, restaurants, golf and country clubs, and major fast food chain in planning, marketing, cost analysis, budgeting, expense control, staffing and training and quality management. He has strong and proven ability to handle catering/banquet functions of up to 4,500 with knowledge in different types of service, and implement team building and interpersonal relations skills with employees and guests.
Dale worked as Captain Waiter, then as Banquet Service Manager at New World Renaissance Hotel.He has worked at Hyatt Scottsdale, Arizona, The Inn at Spanish Bay @ Pebble Beach California, Sheraton Wild Horse Pass in Phoenix Arizona also, at Rydges Hotels & Resorts in Auckland, New Zealand, he held a position Food & Beverage Director.. He started his career with Marriott International as Banquet Maitre’D at JW Marriott Hotel in Washington DC, USA.
PHP 4,999 + VAT for 2 sessions for local participants
Inclusive of Certificate of Attendance and Presentation Materials
US$ 150 for 2 sessions for foreign participants
Inclusive of Certificate of Attendance and Presentation Materials
– Best Buy Promo: Package of 3 Delegates + 1 Free
(Send 3 delegates and get additional 1 for free)
Call: +632-8896-0639, 8896-0637, 0917-522-7346
Visit Website: https://www.fmi.com.ph
Reviews – What They Say About the Program
1. ‘Well-organized and Speedy Registration’.
– Gail Villanueva, Accenture PH
2. ‘Very informative’.
– Bianca Dalumpines, Hinge Inquirer
3. ‘Good content & Resource Speakers’
– Iana Celest Bernardez, Logika Concepts
4. ‘Food was delicious. I have learned a lot for the last 3 days …’
– Mark Ortinero, Rustan Coffee Corporation
5. ‘Two thumbs up!’
– Kenneth Montegrande, Streetwise Events Management and PR
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