Event Management Course 2024

(for Beginner and Intermediate Levels)

Date: August 22 - 23, 2024
Location: AIM Conference Center, Makati City

Register Now Pay Online

Event Management Course 2024

August 22-23, 2024
AIM Conference Center
Legaspi Village, Makati City, PH


Be a part of this intensive course and learn framework, principles and executions of event management, activations, and industry best practices.

Learn More: www.fmi.com.ph/events/emc2024/


The proliferation of events as a strategic marketing and communications tool used by companies to introduce, promote and sell products and services lead practitioners to take a closer look at the ‘science of event management’.

The popularity of events led Experts to establish the discipline as a profession, and not anymore as an ad hoc committee work.

The Event Manager is a professional who plans, designs and executes event projects and activations. Event Managers and their teams are often behind-the-scenes running the project.

Event managers are involved in the planning, designing, execution of activities, brand building, marketing and communication strategies. The event manager is an Expert in creative/design, digital marketing/advertising, and technical/logistical elements in staging event projects.

As a multi-dimensional profession, the Event Manager is involved in stage production, script writing, talent sourcing and management, budgeting and overall financials. (Source: Wiki). 

Learning Objectives

At the end of the course, the participants will be able to:

1. Define event management and the role of the event managers
2. Understand the five (5) phases of event management
3. Develop creative concepts, themes, merchandising
and exhibition design and layout for events
4. Plan and implement marketing and promotion programs for events
5. Understand the financial management for events
6. Learn latest digital technologies used in events
7. Plan and implement physical set-up, food and beverages, and waitering for events

Key Course Topics

1. Phases of Event Management

– overall process covering pre-event, during-the-event, and post-event (research, program design, planning, coordination and evaluation)
– venue/site selection
– identify in-house capability/resources and outsource services like translators, coordinators, registration/reception manpower requirements

  1. Event Marketing, Communications and Promotions

– event marketing trends and forecasts

– developing tri-media, digital (internet/mobile),
Out-of-Home advertising, activations 

– campaign for attendees, exhibitors, corporate sponsors, media partners
– identify Experts, Keynote Speakers, Guests of Honor, and relevant personalities for the event

  1. Event Creatives, Design and Merchandising

– learning the ideation process to come up with the overall theme and creatives/graphic design,

collaterals, invitations, banners, stage design, for events

  1. Event Technologies

– leveraging on disruptive technologies for event management and marketing, eg., registration, ticketing, special effects, fun videos, social media, etc.

  1. Event Financial Management

– develop event budget, P&L, break-even, profit ratio,  and financial forecast

– importance of contracts, insurance, government requirements, etc.

  1. Event Food and Beverage Requirements

– event menus, banqueting, waitering, physical set-up, room assignments

  1. Event Evaluation

– feedback forms, survey questionnaires, data collection

8. Event Project Presentations

– each group to present an event project

This Course will have lectures, case studies, role playing and project presentations.

Who Should Attend

Event Managers, Corporate Communication Managers,
Brand Managers, PR Professionals, Trade Show/Exhibition Organizers/Managers, MICE Planners, Event Project Managers, Marketing/Advertising Managers, HR Managers,
Business Owners/Entrepreneurs, Academe, Students and those involved in event planning/organizing/managing; or, those shifting careers to event management.

Registration Fees and Discount Scheme

To cover 2 days attendance, lunch and snacks, presentation materials, certificates and taxes.

– Local Participants Rate
PHP 22,599 + VAT per person

– Foreign Participants Rate
US $ 400 per person

Discount Scheme

– Package of 3 Delegates + 1 Free
– 5% discount to Returning Participants
who attended Fiera projects

Register Today!


For Sponsorship/Registration

Call: +632-8896-0639, 0917-522-7346
Email: norelyn@fmi.com.phjames@fmi.com.phmaricor@fmi.com.ph
Website: www.fmi.com.ph/events/emc2024/