Events Management Course 2026

The Event Management Course 2026

April 16-17, 2026
9:00 AM – 5:00 PM

AIM Conference Center
Legaspi Village, Makati City, PH

Be a part of this intensive course and learn the framework, principles, and executions of event management, activations, and industry best practices.

Learn More: www.fmi.com.ph/events/emc2026/

Introduction

Events as a strategic marketing and communications tool is widely used by companies to introduce, launch, promote, and sell products and services. Events management has become imperative amongst marketers, MICE (Meetings, Incentives, Conference sand Exhibitions) organizers, brand builders, and advertising professionals, which led to a serious study on the ‘science of event management’.

The popularity of events led Experts to establish the discipline as a profession, and not anymore as ad hoc committee work.

The Event Manager is a professional who plans, designs, and executes event projects and activations. Event Managers and their teams are often behind-the-scenes running the project.

Event managers are involved in the planning, designing, and execution of activities, brand building, marketing, and communication strategies. The event manager is an Expert in creative/design, digital marketing/advertising, and technical/logistical elements in staging event projects.

As a multi-dimensional profession, the Event Manager is involved in stage production, script writing, talent sourcing and management, budgeting, and overall financials. (Source: Wiki).

Learning Objectives

At the end of the course, the participants
will be able to:

1. Define event management and the role of the event managers
2. Understand the five (5) phases of event management
3. Develop creative concepts, themes, merchandising, and exhibition design and layout for events
4. Plan and implement marketing and promotion programs for events
5. Understand the financial management for events
6. Learn the latest digital technologies used in events
7. Plan and implement physical set-up, menu of food and beverages, and waitering for events

Key Course Topics

1. Lifecycle of Events – Phases, Program Design, Post-Event Feedback

– overall process covering pre-event, during-the-event, and post-event (research, program design, planning, coordination and evaluation)
– venue/site selection
– identify in-house capability/resources and outsource services like translators, coordinators, registration/reception manpower requirements

2. Event Marketing, Communications, and Promotions

– promoting events in various media channels
– Digital, TV, Radio, Print, DOOH, etc.
– developing invitational campaign program strategies and implementation

3. Design, Creatives, Videos, and Reels for Events

– ideation process in coming up with the overall theme and creatives/graphic design, collaterals, invitations, banners, stage design, videos and reels for events

4. Leveraging Tech and Artificial Intelligence (AI)
in Events

– leveraging on disruptive technologies and AI for event management and marketing, eg., registration, ticketing, special effects, fun videos, reels, social media, etc.

5. Event Financial Management

– develop event budget, P&L, break-even, profit ratio,  and financial forecast
– importance of contracts, insurance, government requirements, etc.

6. Food and Beverage Event Requirements

– event menus, banqueting, waitering, physical set-up, room assignments

7. MICE Case Studies

– Weddings, Music Festival, Trade Shows & Conferences, Meetings & Incentives, Product Launches, Corporate Events

8. Event Project Presentations

– each group to present an event project

This Course will have lectures, case studies, role playing and project presentations.

Who Should Attend

Event Managers, Corporate Communication Managers, Brand Managers, PR Professionals, Trade Show/Exhibition Organizers/Managers, MICE Planners, Event Project Managers, Marketing/Advertising Managers, HR Managers, Business Owners/Entrepreneurs, Academe, Students and those involved in event planning/organizing/managing; or, those shifting careers to event management.

Registration Fees and Discount Scheme

To cover 2 days attendance, lunch and snacks, presentation materials, certificates and taxes.

– Local Participants Rate
PHP 21,199 + VAT per person

– Foreign Participants Rate
US $ 400 per person

Discount Scheme

– Package of 3 Delegates + 1 Free
– 5% discount to Returning Participants who attended Fiera projects

 

Register Today!

www.fmi.com.ph/events/emc2026/

For Sponsorship/Registration

Call: +632-8896-0639, 0917-522-7346
Email: norelyn@fmi.com.ph, maricor@fmi.com.ph
Website: www.fmi.com.ph/events/emc2026/