Event Management Certification Course

Overview

The proliferation of ‘events’ as a strategic marketing and communication tool used by companies to introduce and promote products and services have lead practitioners and professionals to take a closer look at the science of ‘events management’ as a multi-disciplinary field of study. Its recent growth have led Experts on events management to establish the discipline as a profession and not anymore as an ad hoc committee work.

Alice Conway, CSEP, a US Events Management Expert and Guru, observed that ‘terminology in events management industry in the Philippines is a bit stranged. Corporate events professionals usually refer to ‘holiday events’ and not ‘Christmas Party’ because large corporations deal with many different ethnicities, and one must be very sensitive to diversity.’ Also, ‘party planning’ is not an appropriate term. There is a need to strengthen and standardize event industry concepts and terms based on international taxonomy and best practices.

The Event Manager is the person who plans and executes the event project. Event managers and their teams are often behind-the-scenes running the project. Event managers may also be involved in more than just the planning and execution of the event, but also brand building, marketing and communication strategy. The event manager is an Expert in the creative/design, marketing/advertising campaign, technical/logistical elements of the project. As a multi-dimensional profession, the Event Manager is also involved in audio-visual production, scriptwriting, talent sourcing and management, and lights/sounds production. (Source: Wiki).

Course Topics

The Event Management Certification Course will cover the following topics:

1. Event Administration and Coordination
2. Event Marketing and Risk Management
3. Event Design, Decor, and Protocol
4. Event Catering, Hospitality Management, and Entertainment
5. Panel Discussion/Presentation, Quizzes, Awards, and Graduation

This Course will have lectures, case studies, role playing, site experience, and audio-visual presentations in the learning modules, and will touch on fund raising and corporate sponsorships all throughout the course.

The Course will cover corporate and social events – including fund raising and political events.

Learning Objectives

At the end of the course, the participants will be able to:

1. Define event management and the role of the event manager.
2. Develop concepts and themes in events.
3. Understand the five (5) phases of event management.
4. Manage and nurture the creative process in events.
5. Understand the financial plan for events.
6. Identify protocol best practices in events.
7. Predict consequences of logistics management including staging and technical production.
8. Understand the role of technical production in events.

The Subject Matter Expert

Alice Conway, CSEP

Alice is the Director of Event Management Program of Stratford University in Falls Church, Virginia, where she produces all the major university events. She received both her Bachelor’s and Master’s Degrees in Music Education from the University of Rochester’s Eastman School of Music, and a Masters in Business Administration from Stratford University. She completed all academic requirements for a Doctorate in Higher Education at Stratford University.

Alice is one of the elites in international events management industry to hold the Certified Special Events Professional (CSEP) designation from the International Special Events Society (ISES), and one of a handful event professionals to reach Emeritus status. She is the Founder and past President of the Greater Washington Chapter of ISES and served for years on the Board of Directors and the Advisory Board. She taught and lectured at universities in Spain, Canada, De La Salle University in the Philippines, University of San Diego, University of Southern Oregon, Temple University, James Madison University and University of Arizona.

Alice mentored students all over the world, many of whom attained successful careers and achieved CSEP status. She is demand as an industry Speaker. In 2010, she was presented with a Lifetime Achievement Award from the Greater Washington Chapter of ISES.

In 2000, Alice Conway and Dr. Mina T. Gabor, President and Chairman of ISST (International School for Sustainable Tourism), worked closely with the DLSU-College of St. Benilde to start and implement the Certification Course on Events Management in the Philippines.

Who Should Attend

Event Professionals/Managers, Corporate Communication Managers, Brand Managers,PR Professionals, Trade Show/Exhibition Organizers/Managers, MICE Planners, Event Project Managers, Marketing/Advertising Managers/Professionals, HR Managers, Business Owners/Entrepreneurs, Students and those involved in event planning/organizing/managing; or, those shifting careers to event management.

Registration Fees
To cover 5 days attendance, lunch/2 snacks daily, hand-outs, site experience, certificate and taxes.

– Local Participants Rate

P27,000 Early Bird on or before October 15, 2013.
P30,000 Regular
P34,000 Walk-In/On-site

– Foreign Participants Rate

US$ 900 Early Bird on or before October 15, 2013.
US$ 1,000 Regular
US$ 1,200 Walk-In/On-site

Discount Scheme
– Package of 5 Delegates + 1 Free

For Sponsorship/Registration

Call: +632-8960639, 8960637, 831-8485, Fax: +632-8960637, 832-0996.
Email: norelyn@fmi.com.ph