Brand positioning is key strategic tool in managing brands. Luxury brands have its niche market and unique positioning. Having identified its price points in the upscale, brands have to learn the principles, concepts, dynamics and customer experience of luxury management to effectively penetrate its target customers in today’s market environment.
In this webinar, marketers will learn how luxury brands are created, how to properly communicate the value of your brand, and how to harness marketing skills important to grow in luxury industry. Case studies will be presented for better understanding, benchmarking, and appreciation.
The program is designed for marketers, business development managers, CMOs, merchandise managers, brand/category managers, hoteliers, travel planners, entrepreneurs and those involved in marketing/advertising luxury brands and industries.
Key Webinar Topics
1. Essence of Luxury Brand and Industry
– Discussion on the essence of luxury brand management
– Address brand power and potentials; how luxury brands and businesses should be managed
2. The Luxury Customers and Clients
– Analyze the behaviour and overall psychographics/demographics of luxury clientele;
long-term trends in the luxury market
3. The Luxury Brand Identify
– Understand brand DNA and code of luxury brands
– Present case studies, discuss its strengths,
opportunities, issues, and challenges
4. International Distribution and Retailing of Luxury
– Analyze trends and systems of distribution and retailing
– Impact of technology on trends and systems
5. Managing Brand Creation, Communication and Sustainability
– Brand development and strategies, omni-channel marketing, brand champions/skills, and brand CSR (Corporate Social Responsibility)
Who Should Attend
Marketers, Business Development Managers, CMOs, Brand/Category Managers, Retailers, Hoteliers, Travel Planners, Merchandise Managers, Entrepreneurs, Franchise Business Owners, E-Commerce Merchants, CMOs, Corporate Marketers, Digital Marketers, Start-ups, Content Providers, Digital Marketing Service Providers, Suppliers, Academe and those involved in marketing/advertising luxury and upscale brands, products, and services.
PHP 6,999 + VAT
Discount and Payment Scheme
– 5% for Returning Fiera Participants
– 5+1 Package (send 5 Participants and get one free additional
For Sponsorship Inquiries
Call: +632- 8896-0639, 0917-522-7346
Visit Website: https://www.fmi.com.ph/
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