The Media Outlook 2017 presents more than the usual economic forecasts we get from different media groups. Very few forum touches on the topic of marketing communications, particularly, advertising spend in various media touch points, consumer demographics and psychographics, changing consumer habits and behavior and lifestyles influencing major trends and forecasts for the coming year. These are the key points that a Panel of Advertising and Media Experts will discuss and provide information in the Media Briefing.
The Panel of Experts is composed of the following:
1. Gabriel V. Buluran, General Manager, Kantar Media Philippines
2. Jay Bautista, General Manager, Strategic Consumer and Media Incites, Inc.
3. Norman Davadilla, OOH Director, Publicis One Media
KEY TOPIC PRESENTATIONS
I. Media Outlook (Traditional) by Gabriel V. Buluran,
General Manager, Kantar Media Philippines
1. Advertising Expenditure (Radio, TV, and Print)
– Impact of election spending on TV, Radio and Print
2. Forecast for 2017
3. TV viewing and Twitter activity
4. Latest Radio Listening Trends
II. Outlook for Digital and Media Insights
by Jay Bautista, General Manager, Strategic Consumer and Media Incites, Inc.
Media Insights
1. Evolution of Consumer Touch Points
2. The Digital Landscape
– Urban vs Rural Trends
– Rise of Generation Smartphone
3. Digital Media Consumption vs. Traditional Media
III. Outlook for OOH by Norman Davadilla, OOH Director, Publicis One Media
1. Has traffic increased the relevance of OOH?
2. Launch of OOH Media Spend Report
Who Should Attend
CMOs, Managing Directors, Advertising/Marketing/Media Managers, Brand Managers, Category Managers, Product Managers, Corporate Communication Managers, Media Planner/Buyer, Publishers, Advertising Suppliers, Entrepreneurs, Academics, Students, Government, and those involved in media, advertising and marketing.
Discounts and Payment Scheme
PHP 5,999 + VAT inclusive of meals and kit
– Package of 5 Delegates + 1 Free
– 10% Discount to Past Delegates
– 20% Discount to Academe/Students/Government
The Resource Speakers and Experts
Gabriel V. Buluran
Gabriel V. Buluran
General Manager
Kantar Media Philippines
Gabriel has close to 25 years experience in Media and Market Research, designing studies, managing data collection, and panel homes and data production.
He is currently managing the Client Servicing Team and National TV Audience Measurement (TV Ratings) Service in Mega Manila, Urban and Rural Philippines, where he is responsible for the overall management and direction of Kantar. He launched Kantar Media Philippines’ Radio Audience Measurement Service for KBP and the Radio Research Council in 2013 and developed the first Internet Audience Measurement Service for the Philippines 2014.
Before joining Kantar Media Philippines, Gabriel worked with ACNielsen Philippines. He joined the company as Associate Director of Nielsen Media Research, then went on to become the Director for Customized Research Operations.
Gabriel earned his degree in Bachelor of Arts major in Philosophy from Ateneo de Manila University.
Jay Bautista
Jay Bautista
General Manager
Strategic Consumer and Media Incites
Jay is currently the General Manager of Strategic and Consumer Incites, Inc. (SCMI) which is a market and media research Start-up Company.
Prior to setting up his own company, he was Managing Director for Media at The Nielsen Company where he spent 19 years honing his skills in media research particularly in the field of advertising information and audience measurement covering traditional media (TV, Print, Radio, Cinema, Out of Home) and digital media (online and mobile).
He is currently a director of the Marketing and Opinion Research Society of the Philippines (MORES) where he was past President (2010) and co-chair of the Digital Measurement Board (DMB) of the Internet and Mobile Marketing Association of the Philippines (IMMAP) to which he served as director in 2013.
Jay earned his degree in AB Communication Arts from the Ateneo de Manila University and a Master’s in Business Administration degree from the University of the Philippines.
Norman B. Davadilla
Norman B. Davadilla
OOH Director
Publicis One Media
Norman Davadilla is the lead OOH media planning architect of Publicis One Media. Publicis One Media is the combination of Starcom Mediavest Group and Zenith Optimedia. It is the Philippines’ largest OOH media planning agency.
Norman’s expertise is outdoor media strategy, planning and buying gained from Starcom Mediavest Group. He was part of the development of various award winning works such as the Coca Cola Contour Bottle LED at Pet Plans which won the OAAP’s Tanaw Award for Innovation in 2014. Aside from that, his team put together the Coca Cola Tansan Billboard in North EDSA and the Coca Cola Plant Billboard in Guadalupe.He also helped develop many McDonald’s creative executions.
His career in OOH planning started in Kinetic Worldwide Media Philippines where he led its then largest account, Smart Communications and Unilab.
Other than these, he travels and likes to discover the unknown, runs marathons, swims the open ocean and rides his bike on endless roads.
Panelist
Lloyd Tronco
Executive Director, Philippine Center
for Out-of-Home Media Research and Science (PhilCourse)
Lloyd Tronco is a stalwart in outdoor advertising in the Philippines. His first brush with outdoor advertising and Out-Of-Home media, started 30 years ago having grown up in a family business which provided billboard space in the Visayas and Mindanao. Having worked his way up in the family business, he became the General Manager of Tronco Advertising which is based in Bacolod by 1994.
In 2001, when Out-Of-Home media began gaining popularity in the Philippines due to the advent of digital tarpaulin printing, Lloyd Tronco was hired by McCann Erickson Philippines’ media unit, UniversalMcCann to be part of a team specializing in out-of-home media. At UniversalMcCann, he handled the Out-Of-Home media requirements of the agency including that of Coca-Cola, Cathay Pacific, Mastercard, and Globe Telecom, until early 2005.
Following the stint with UniversalMcCann, he set up a consultancy which developed the business of OOH media vendors and at the same time serving the Out-Of-Home media needs of various media agencies.
