The Media Outlook 2020

Date: December 2, 2019
Location: Fairmont Hotel, Makati City, PH

Media Outlook 2020


In today’s speed of disruption occurring in the market, consumers are embracing the expanding opportunities to enjoy media experiences uniquely tailored fit to their personal preferences, contexts and time. Empowered consumers want to exert greater control over how and when they experience and consume media.

The Media Outlook 2020 is an annual forum that presents more than just the usual economic forecasts we get from different media groups. Very few fora touch on the topic of marketing communications in a holistic approach – from analyzing current landscape, trends and forecasts, to its implications for the media industry in the coming year, 2020.

The Media Outlook 2020 reviews where opportunities for growth are occurring, identifying emerging trends that brands and companies should be mindful of, and which markets are emerging in the coming year.

The presentation of data serves as spring board to informative panel discussion that follows in each segment presentations.

The Panelists will be composed of Media Experts, Analysts, Planners and Buyers, Top Advertisers, Brand Builders (Agencies) and Industry Leaders who will together draw insights from data, trends and analysis. They will represent their various industry sectors and will provide relevant information pertaining to their industries.

Key Briefing Topics

I. The Outlook for Traditional Media in the State of Transformation and Convergence (Radio, TV and Print)

II. The Outlook for Out-of-Home (OOH) and Digital OOH

III. Digital Deeply Disrupts Bringing-in Automation, Innovation and Customer Experience (CX)

Who Should Attend

CMOs, Managing Directors, Advertising/Marketing Managers, Brand Managers, Category Managers, Product Managers, Corporate Communication Managers, Media Planner/Managers, Publishers, Advertising Suppliers, Entrepreneurs, Academics, Students, Government, and those involved in advertising and marketing.

The Resource Speakers and Experts

Samuel Jeanblanc

Market Lead
Google Philippines

A 5-year Googler, Samuel joined Google Philippines two years ago as Market Lead, with a special mission to help digitize Filipino businesses.

Prior to this role, Samuel was part of Google France, where he was working with leading advertisers and agencies. He has deep knowledge of marketing and leadership and a keen understanding of how digital is providing opportunities for companies of all sizes and shapes.

Prior to joining Google France, Samuel was an Account Director at Havas Media.

Jay Bautista

Managing Director
Kantar Media Philippines

Jay is the Managing Director of Kantar Media Philippines. He celebrates his 25th year in field of media research this year.

Jay is a member of the Digital Measurement Board (DMB) of the Internet and Mobile Marketing Association of the Philippines (IMMAP), to which he serves as Director in 2013. He also served as a member of the Marketing and Opinion Research Society of the Philippines (MORES) where he was past President in 2010.

Jay earned his degree in AB Communication Arts from the Ateneo de Manila University and an MBA from the University of the Philippines.

Laureana Glady ‘Gladys’ R. Basinillo

Chief Growth Officer and Head of Agency
Starcomvest Media Group

Gladys rose from the ranks and has more than 27 years of extensive experience in media planning and buying. Her expertise in developing media strategies, across various verticals and major brands, was honed by her exposure in communications and consumer research over the years.

She started in Aspac and Grey as a Media Buyer right after college, and moved to at least 8 agencies until she got promoted to being CEO of Carat Philippines, Inc. in 2015. She became the first Chief Growth Officer and Head of Agency in the industry leading 3 agencies under Starcom Mediavest Group in 2017.

Gladys holds Bachelor of Science in Economics, major in Banking and Finance, from the University of the Philippines, Los Banos.

Eduardo I. Mapa, Jr.

Country Head/Partner
Entropia CBR

‘Digital Transformation Agent and Evangelist, Culture Maker, Data Whisperer And Chief Storyteller – At Large.’

Ed is the Founder and CEO of Castle By The River, A Digital Transformation Agency.

He has over 25 years of experience in the field of advertising, digital marketing, public relations and strategic planning.

Prior to moving in the start up and consultancy arena, Ed’s career spanned across key markets in Asia and worked with global advertising and marketing networks: Omnicom Group and Havas.

He was CEO of Digital Arts Network (DAN)/TBWA Manila; Co-Founding Partner of Havas Media Ortega in Manila; Chief Innovation Officer, Havas Media China; CEO of Havas Digital, Beijing; CEO of Havas Digital Mumbia, India; CEO and President of Media Contacts, Philippines (now Havas);Regional Account Director, Euro RSCG (now Havas) in Singapore.

He has led numerous innovative advertising and digital marketing campaigns and handled the businesses of Procter & Gamble, Unilever, Intel, Volvo, Smart Communications and Globe Telecoms among others.

Ed is one of the Co-Founding Directors of the Internet and Mobile Marketing Association of the Philippines (IMMAP)- the country’s premiere industry authority in digital marketing. He is recognized father of the ‘Boomerangs’– considered as the Oscars of Digital marketing campaigns in the Philippines and just recently, Ed was the Director-In-Charge of the highly successful first Philippine Digital Congress in 2016 at the Philippine International Convention Center (PICC).

Mayi Baviera

Country Director
ADA Asia

Mayi has been working in digital advertising for the past 13 years – starting out as a creative copywriter, moving on to digital strategic planning, and account servicing. She has helped grow multiple brands in Electronics, Telcos, QSRs, and Retail functions. Prior to ADA Asia, she has been with Cheil PH as their Digital Director, and FCB Manila as a Business Unit Director.

She also holds a degree in Psychology from Miriam College.

Lucien Dy Tioco

Executive Vice President
Philstar Media Group

Lucien, as the Executive Vice President of Philstar Media Group, he leads the Sales and Marketing of The Philippine Star, Business World, Pilipino Star Ngayon, Freeman, Banat and PM. He oversees The Star’s multimedia platforms – Philstar TV, Philstar Digital, Philstar Outdoor and Philstar Social. Under his leadership, The Star has been recently appointed the sales and marketing arm of BloombergPH and TouchPay.

He became Senior Vice President for Sales and Marketing for the country’s leading business newspaper, BusinessWorld since 2015. He handled the Marketing operations and grow the company’s advertising revenues.

His other past stints are from Philstar Daily, Inc., STAR Group of Publications, Stargate (People Asia Magazine) and OctoArts International.

Lucien is keen on popular music and the industry since his college years.

In OctoArts International, where he had his first job in the local recording business, he screened all international releases of different music genres ranging from pop to classical, from popular record labels, such as, Virgin, Chrysalis and RCA, suitable for local market that will assure record sales for the company.

Lucien received outstanding awards, such as, 2016 Agora Awardee in Marketing Communications for pushing the envelope for print media to thrive well in the changing media landscape.

He is also the CEO Excel Awardee in 2016 and University of Santo Tomas as an Outstanding Thomasian Alumni (TOTAL) Awardee in the field of media.

Lucien holds Bachelor of Arts (BA) Journalism in University of Santo Tomas. He earned his MBA in the University of Western Australia.

Frederick Monsod Alegre

Managing Director
Luneta Advertising Group

Frederick ‘Ricky’ Alegre is currently the Managing Director of Luneta Advertising Group.

He has over 30 years of experience in quad-media – print, radio,TV and digital platforms. He has extensive involvement in managing advertising sales, marketing communications, and media operations.

He is a former Assistant Secretary and Spokesperson, Department of Tourism, 2016 – 2018.

He worked in the Philippine Business Daily Mirror Publishing, Inc. as Vice President – Corporate Affairs and EVP-COO of the Philippine Graphic Publications, Inc., 2003 – 2016.

He is a former Senior Vice President of Aliw Broadcasting Corporation, 2014-2015.

He is a former Director of United Print Media Group (UPMG), 2016.

He is one of the Chairman of AdBoard (Advertising Board of the Philippines), 2012 and Director, 2011, 2013 – 2015.

Ricky holds Bachelor of Science in Foreign Service in Lyceum of the Philippines University. He earned his MBE Strategic Business Economics Program from the University of Asia and the Pacific.

Lloyd Tronco

Executive Director
Philippine Center for Out-of-Home Media Research and Science (PhilCourse)

Lloyd is a stalwart in outdoor advertising in the Philippines. His first brush with outdoor advertising and Out-of-Home (OOH) media, started more than 30 years ago having grown up in a family business which provided billboard space in the Visayas and Mindanao. Having worked his way up in the family business, he became the General Manager of Tronco Advertising based in Bacolod in1994.

In 2001, Out-of-Home (OOH) media began gaining popularity in the Philippines. Lloyd was hired by McCann Erickson Philippines’ media unit, Universal McCann to be part of a team specializing in out-of-home media.

At Universal McCann, he handled the Out-of-Home (OOH) media requirements of the agency, serving the requirements of Coca-Cola, Cathay Pacific, Mastercard, and Globe Telecom until early 2005.

Following the stint with Universal McCann, he set up a consultancy which developed the business of OOH media vendors, and serving the Out-of-Home (OOH) media needs of various media agencies. He is a Certified Digital Marketer and is an advocate of Out-of-Home (OOH) and digital channels to achieve maximum awareness for brands.

Registration Fees and Discounts

PHP 6,999 + VAT, inclusive of meals and kit
– Package of 5 Delegates + 1 Free
– 15% Early Bird Discount until September 13, 2019
– 5% Discount to Past Delegates
– 20% Discount to Academe/Students/Government

Register Today!

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