Media Outlook 2022 Webinar
Date:
December 21, 2021
Location: Webinar via Zoom
Introduction
Making the Now Normal work for media – it’s hybrid.
What is the redefined Philippine media landscape for 2022? How can we ensure that media continues to support successful outcomes where creativity and collaboration are key? How media platforms are coping or thriving? How each medium can help in successful
election campaigns happening in our country?
The revolutionary nature of the pandemic has accelerated the evolutionary process towards more remote working arrangement with technology facilitating the business process. Necessity has fueled innovation.
The pandemic also forced us to rethink our traditional working habits and to move towards a voluntary hybrid model. It made us to reassess traditional working patterns, so we now have an opportunity to build back better in diversifying diversification. Thus, resilience is a big part of the journey as media thrives in the ‘Now Normal’.
Join us in the Media Outlook 2022 Webinar as we explore
opportunities in the Philippine media landscape for 2022
and learn from an insightful and exciting conversations on the upcoming PH national elections fueled by media.
Key Webinar Topics
1. The Philippines Media Landscape for 2022
Find out how the pandemic has reshaped the Philippine Media Landscape. Get a glimpse of how consumers and marketers view media touch points and media brands. Identify the right combination of media platforms for the coming elections.
2. Digital Advertising Trends and Channels
Learn about the digital advertising trends affecting the Philippines – how much is being spent; where is it being spent; and, who are the big spenders?
How to leverage more on digital channels to reach wider audience in the changing media consumption of Filipino consumers? How to effectively use social media in the changing times?
3. The Digital Outdoor Advertising and Out-of Home
How out-of-home and outdoor advertising have
become digital and relevant in the face of hybrid
model of media landscape?
4. Effective Media Strategy for PH Election Campaign
How political strategists and politicians use media
to their favor to win in the national elections?
Who Should Attend
CMOs, Managing Directors, Advertising/Marketing Managers, Brand Managers, Category Managers, Product Managers, Corporate Communication Managers, Media Planner/Managers, Political Strategists, Politicians, Publishers, Advertising Suppliers, Entrepreneurs, Academics, Students, Government, and those involved in media, advertising and marketing.
The Resource Speakers and Experts
Ma Lourdes Tiquia
Author
Political Strategist
Journalist
MA. LOURDES TIQUIA is a noted lobbyist and political strategist in the Philippines and in Asia. She is trained and experienced in political management and policy analysis, hence combining politics and policy in her over 25 years professional career.
15 years was spent in the public sector – in both the Executive and Legislative Branches of the Philippine Government. She worked in both chambers of the 100th U.S. Congress in 1991. With a keen interest on legislative bodies, she was part of the exchange visit to the Canadian parliament and the Israel Knesset as scholar.
Malou founded PUBLiCUS Co., Ltd. in 2003 and pioneered in the nascent industry of lobbying and political management. In 2010, PUBLiCUS expanded its practice area to cover Asia, hence it is now known as PUBLiCUS Asia Inc.
Malou was a TV host of the public affairs show titled, Agenda, over CNN Philippines. She is also a columnist in The Manila Times as well as an online columnist on GMA News Online.
Formerly the President of Universidad De Manila, a locally funded university of the city of Manila, from August 2019 to August 2021.
Malou was conferred in 2014 the title of Associate in Public Relations (APR) by the Public Relations Society of the Philippines. She is the Lead Convenor and Secretary General of the Association of Political Consultants in Asia (APCA).
Malou has an AB Political Science degree from the University of the Philippines (1985) and two graduate degrees: Masters in Public Administration from the University of the Philippines (1990) and Master of Arts in Political Management from The George Washington University (2002).
Jay Bautista
Managing Director
Media Division
Kantar Philippines
Jay is currently the Managing Director of the Media Division of Kantar Philippines. He started his career in media research back in 1993 when he joined the Philippine Monitoring Services, Inc. (PMSI) which was later acquired by The Nielsen Company where he retired in 2012 as Managing Director for Media in the Philippines.
During the last 27 years Jay has seen the Philippine media landscape evolve and transform across both analog and digital platforms.
Jay has been an active member of the Media and Advertising industry having been part of organizations like:
· Advertising Board of the Philippines (ADBOARD) as a Director in 2008
· Marketing and Opinion Research Society of the Philippines (MORES) as President in 2010
· Internet and Mobile Marketing Association of the Philippines (IMMAP) as a director in 2013.
Jay earned an AB Communications degree from the Ateneo de Manila University and a Master’s in Business Administration degree from the University of the Philippines.
Mehul Mandalia
Co-Founder and Head of Demand
Moving Walls
Mehul Mandalia is Co-Founder and Head of Demand Platforms at Moving Walls, where he enables global brands and media agencies to optimize their out-of-home (OOH) media spends using online planning and buying tools powered by audience and location intelligence.
Mehul has spent close to a decade in the now-blossoming OOH AdTech ecosystem responsible for building partnerships with third-party advertising platforms and industry associations to grow the doption of new technologies.
Gladys ‘Direk’ Basinillo
CEO and Founder
Intersections Communications Inc.
Gladys rose from the ranks with almost 3 decades of solid media experience wired for growth and innovation
She is the CEO and Founder of a data driven creative-media agency, Intersections Communications Inc.
She was the First Chief Growth Officer and Agency Head of Starcom/Publicis.
She was the General Manager & CEO, Carat PH.
She was the Business Unit Head of Zenith Optimedia in 2002 (#4 agency) and Mediacom in 2007 (#2 agency).
She held the leadership positions in the industry, as follows:
MSAP Board of Director for 8 Years
MSAP President for a 2-Year Term, 2016-2017
PRO and Board Member of ASC and
Official Rep in Trade Council
Project Lead of the Biggest Industry Project:
Single Currency Initiative
2016 Graduate of Dentsu Management Institute
2016 Campaigns Asia Women Leading Change –
Creative Media Leadership Category
2018 Employee of the Year of Publicis Media
Marian Villanueva
Head of Creative, Media, and Marketplace
Insights Division
Kantar Philippines
Marian has been with Kantar for over 10 years. She has a wealth of Brand, Creative and Media Development research experience from over 400+ development work.
She leads in the disruption of the market research industry via Kantar Marketplace, an automated platform which allows marketers to test, learn, and move at the speed of their business.
She spent the early years of her career in Media Planning and Buying in 2 major Media agencies in the Philippines, helping clients to reach consumers when it matters.
Marian has a Marketing Strategy certificate from Cornell University and a Bachelor’s degree in Speech Communication from the University of the Philippines, Cum Laude.
Lloyd Tronco
Executive Director
Philippine Center for Out-of-Home Media Research
and Science (PhilCourse)
Lloyd Tronco is a recognized name in outdoor advertising and Out-of-Home media in the Philippines. He grew up in a family business which provided billboard space in the Visayas and Mindanao more than 30 years ago. He worked his way up in the family business to become the General Manager of Tronco Advertising which is based in Bacolod by 1994.
In 2001, when Out-Of-Home media began gaining popularity in the Philippines, Lloyd Tronco was hired by McCann Erickson Philippines’ media unit, UniversalMcCann to be part of a team specializing in out-of-home media. At Universal McCann, he handled the Out-Of-Home media requirements of the agency including that of Coca-Cola, Cathay Pacific, Mastercard, and Globe Telecom, until early 2005.
Following the stint with UniversalMcCann, he set up a consultancy which developed the business of OOH media vendors and at the same time serving the Out-Of-Home media needs of various media agencies. He is a Certified Digital Marketer and is an advocate of using both Out-Of-Home and Digital channels to achieve maximum awareness for brands. He is now pursuing the path of an artist even while being the industry journalist for Out-Of-Home media in the Philippines.
Registration Fees and Discounts
PHP 3,999 + VAT
– Package of 5 Delegates + 1 Free
– 5% Discount to Past Delegates
– 20% Discount to Academe/Students/Government
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