The 10th Media Outlook Conference 2024

Date: February 16, 2024
Location: AIM Conference Center Makati City, PH

Media Outlook 2024

Introduction

The post pandemic times we are living in today showed the shifting dynamics in consumer behaviour that significantly affect brand marketing and media consumption. Interestingly, one would ask: what is the re-defined Philippine media landscape amidst the shifting consumer behaviour?

Like the rest in the world, our country grapples with a plethora of challenges – aftershock of the pandemic, economic fluctuations, climate concerns, food security, and the ever-shifting dynamics in the daily life of Filipinos. These realities re-shaped the very essence of Filipino consumer behaviour.

Today, Filipino consumers seek tangible value – the quest for genuine utility, relevance, affordability, and sustainability, have prompted the re-evaluation of brands and its media channels.

Despite flexibility, agility, and resiliency strategies, brands continue to dig deeper to understand the media consumption of Filipino consumers and use effective media channels for marketing and advertising.

So, how’s the Philippines media landscape at this time and in the next quarters?

Join us in the 10th Media Outlook Conference 2024 as we understand the Filipino consumers and PH media landscape for 2024. Let’s engage and learn from insightful conversations with PH Media Experts.

Key Conference Topics

1. Understanding the Filipino Consumers in Post Pandemic Times

2. The Present and Evolving Philippine Media Landscape for 2024

3. Trends and Opportunities in Digital Advertising

4. The Opportunities and Challenges in Digital Out-of Home (DOOH) Advertising

5. The Relevance and Value of Traditional Media (Radio, TV and Print)

Who Should Attend

CMOs, Managing Directors, Advertising/Marketing Managers, Brand Managers, Category Managers, Product Managers, Corporate Communication Managers, Media Planner/Managers, Political Strategists, Politicians, Publishers, Advertising Suppliers, Entrepreneurs, Academics, Students, Government, and those involved in media, advertising and marketing.

The Resource Speakers and Experts