The NEW RETAIL Series

Partner, Acumen Brand Strategy Consultants
Former Marketing Director, Procter & Gamble Philippines, Inc.

He is currently a Partner at Acumen Brand Strategy Consultants. He works as a part time faculty, teaching Marketing Effectiveness Research, Product Development and Management, and Business Mathematics at University of Asia and the Pacific.

He worked as the Marketing Director at Procter and Gamble Philippines, Inc., and Vice President for Corporate Innovations Group and Head of Market Research at San Miguel PureFoods Company, Inc.

Alden was former Vice President for Corporate Marketing for Mister Donut at Wisehill Business Corporation. His work includes marketing, research and development, and shop design.

He was former Vice President for Strategic Planning and Vice President for Research and Business Learning at ABS-CBN Broadcasting Corporation.

His previous stints include: Associate Marketing Director, Section Head for Research and Development and Assistant Technical Brand Manager, to Senior Technical Brand Manager and to Group Manager at Procter and Gamble Philippines, Inc.

In the Marketing Department, he strengthened P&G’s leadership position in all the major categories handled – laundry, dishwashing, fabric conditioner, diapers, and mentholated rubs.

In the Research and Development Department, he led the Asia Laundry Consumer Understanding program covering China, Japan, India and the Philippines. This team identified key consumer insights that were used to give direction to the technology programs as well as marketing relaunches for the whole of Asia. Asia-wide focus group discussions, applied techniques in psychology like Maslow’s Hierarchy of Needs, behavioral research, and technical consumer modelling to yield both articulated and unarticulated consumer needs.

He led the Research division to be the company’s knowledge engine that transforms data into insights. Covered the research requirements for all ABS-CBN operations including Channel 2, Studio 23, Cable Channels (ABS-CBN News Channel, Cinema 1, Lifestyle Network), Radio (DZMM, DWRR, and Regional Radio). Also provided support to the other subsidiaries like ABS-CBN Consumer Products, Star Cinema, ABS-CBN Publishing, ABS-CBN Interactive, and ABS-CBN International.

As Head of Strategic Planning, he led data mining of advertising, customer satisfaction, and rating trends that would lead to optimum sales.

As Vice President of Corporate Innovations Group in San Miguel Purefoods, he led the development of the Innovation strategy of the Food Group (Processed Meats, Butter/Margarine/Oils, Ice Cream, Poultry and Meats, Feeds, Flour and Institutional), covering Regular and Disruptive types of Innovation.

He holds a degree in Chemical Engineering, Cum Laude, from the University of the Philippines. He was number 2 in the Board Exams for Chemical Engineers. He holds an MBA from Universitry of the Philippines.

Director of Operations & Marketing – Max’s Restaurant
Head of Corporate Communications – Max’s Group, Inc.

Mark is a regionally-recognized marketing professional and public speaker with 17 years of experience driving some of the world’s most beloved brands across diverse industries, including Samsung, Huawei, Unilever, and Mondelez. He also spent a significant portion of his career as a brand strategist & business leader for McCann Worldgroup Philippines, the country’s largest marketing communications agency.

Today, he is the concurrent Director of Operations & Marketing for Max’s Restaurant and Head of Corporate Communications for Max’s Group Inc. where he continues to build both commercial effectiveness and creative excellence through “work that works”.

President, JWien Food Corp.
Founder, KalyeNegosyo
Co-Founder, Potato Corner

Jorge is a creative serial entrepreneur for more than 32 years, best known for being one of the founders of Potato Corner. Currently the President of JWien Food Corp., proponent of Tokyo Tempura.

He was the 2017 Agora Awardee for Outstanding Achievement for Entrepreneurship Small Enterprise and recipient of the 2019 WE Awards for Purposeful Entrepreneurship.

He served as president and founding member of the Association of Filipino Franchisors, Inc. (AFFI). Program Director for Entrepreneurship at the Professional Academy for Culinary Education.

He was Faculty and Program Director for Franchise Management, Retail Management and Restaurant Management of Ateneo Center for Continuous Education (CCE).

Jorge is a pioneer and a long-standing GoNegosyo Angelpreneur and Entrepreneurship Speaker.

ASEAN Mentor. Entrepreneur advocate. He founded KalyeNegosyo, his personal advocacy that mentors micro- entrepreneurs at the grassroots level.

He served as DTI consultant and mentor.

A CMN Radio Show Co-Host.

Lead Convener at BUYanihan and PLDT Mr. KaAsenso.

Strategic Business Consultant
Behavioral Psychologist and
EQ Facilitator

Ricky is a certified international trainer, facilitator, and consultant with knowledge spanning various industries. Educated locally and internationally with accreditation from Singapore, New Zealand, Japan and Australia.

He is a behavioral psychologist and EQ coach.

He has over 18 years experience in corporate, 12 years in the academe, and more than 20 years in public speaking, facilitating, training, consulting, coaching and mentoring.

He took Master’s in Business Administration in Japan, and is a certified Behavioral and Emotional Intelligence Facilitator by New York author, Daniel Goleman.

Ricky is a certified Training Faculty from the Singapore Training Institute and Certified Management and Leadership Facilitator from the European Training and Consultancy Center.

Ricky specializes in a wide array of business fields including: strategic planning, sales strategies, credit and collections management, emotional intelligence and behavioral coaching, executive mentoring and counseling.

He is a Contributor Writer in Business World, China Business and Philippine Daily Inquirer.

He is a Consultant and Lead Trainor at Philippine Trade Training Center, Department of Trade & Industry.

He is an Adjunct Professor, ASEAN Graduate School in DLSU and Ateneo de Manila University.

He is a member of Association of Foreign Trainers in Asia Pacific and a Facilitator of WTO/NACTAD – Geneva Switzerland.