Date: February 18, 2021
Location: Webinar via Zoom



Better 2021 Expected

Companies and consumers are counting on better days for 2021 banking on the corona virus vaccine and sustained re-opening of the economy.

Consumer confidence for 2021 is at a positive 25.5%, better than the previous 19.9% as Filipinos expect their lives to return to normal with more jobs, higher incomes, and stable prices of goods.

Businesses are optimistic, but tempered as they see the ill effects of Covid-19 persisting.

Philippine economic managers believe the country can return to its growth path and see output rise by 6.5-7.5 percent. BSP Governor Benjamin Diokno said growth cannot ‘rebound significantly’ until confidence is restored.

The revival of consumer confidence is key to economic recovery, as Filipinos need to earn more and feel safe before they head out to shop, dine, and travel again amidst the pandemic.

This webinar will focus its discussions on how businesses, brands and retail can help in restoring consumer confidence as they build momentum for recovery, rebound and sustainability.

How will businesses and brands strategize their path to recovery and help build consumer confidence?

Listen and learn from Experts, Business Leaders, and Economists on their outlook and perspectives for 2021, innovative ideas for business growth and sustainability, and opportunities/challenges for 2021 as market shifts continue to persist in our VUCA world.


1. The Economic Outlook for 2021: Opportunities and Challenges Ahead for Filipinos

An economic briefing that discusses opportunities and challenges for businesses and brands in 2021. Businesses can leverage on growth areas where opportunities can drive sustainability and innovation.

2. Retail Experiences: Now is a Good Time to Dine, Shop and Experience Personal Safety

Bringing consumers to remarkable retail experiences that provide safety health measures and secured spaces conducive to dining, shopping, meeting and pampering.

3. Brand Relevance and Strategies in the VUCA World

Unique ideas and approaches for businesses and brands to pursue their relevance and strategies for 2021 amidst market uncertainties.

Who Should Attend

Retailers, Business Owners, Entrepreneurs, CMOs, Managing Directors, Advertising/Marketing Managers, Brand Managers, Category Managers, Product Managers, Corporate Communication Managers, Media Planner/Managers, Publishers, Advertising Suppliers, Academics, Students, Government, and those involved in business, entrepreneurship, marketing and retailing.

The Resource Speakers and Experts

Johnlu Go Koa

Founder and CEO, The French Baker Inc.,
Founder and Director, TEABROS Inc. (CHATIME)

Johnlu is the Chief Executive Officer of The French Baker Inc., and engages its counterparts in APEC countries, such as, Taiwan, Japan, USA, China, Hong Kong, Korea, Malaysia and Singapore.

He is also the Director at TeaBros Inc. (Chatime Philippine Franchisee). He is responsible for business dealings with counterpart in Taiwan for franchise development since 2010.

He is a Resource Speaker to various private and public educational institutions on Corporate Strategy (Business Policy), Entrepreneurial development and Marketing.

A resource speaker and member of the ‘GO NEGOSYO’ movement of the Philippine Center for Entrepreneurial Development Inc., (PCED) since 2005.

He attended and trained in various seminars and courses in artisan baking, bakery science, French pastry production, pizza production, chocolate and confectionary, gelato and ice cream production, cookie and cracker technology, donut production systems and modern cake production.

He is a member of Management Association of the Philippines. He is a Director for Government Relations at Philippine Baking Industry Inc.

Johnlu is Presidential appointee as a private-sector representative of Design Advisory Council of the Philippines.

He is a contributing Writer of Baking Press – A Baking, Pastry and Confectionery Magazine published by Hinge Inquirer Publications, Manila, Philippines, since 2006.

He founded Technical Baking & Training Center, The French Baker, Inc., Manila, Philippines in 1993. He is Vice-President for External Relations at Philippine Baking Industry Group (PhilBaking), an association of large-scale bakeries in the Philippines.

He was a recipient of Agora Award for 1994 ‘Marketing Company of the Year’, Ten Outstanding Young Men (TOYM) Award of 1996 for Business Management/Entrepreneurship.

Recognized as one of the ‘500 Great Asians of the Early 21st Century’ published by Biblioteque World Wide, Irvine USA.

He has an Honorary Chef Diploma awarded by the Center for Culinary Arts (CCA) Philippines in 2002.

He is an Awardee of the Dr. Jose P. Rizal Award for Excellence for Entrepreneurship 2002; Emerging Master Entrepreneur of the Year 2005 by Ernst and Young PH; Outstanding Category of The Asia Pacific Entrepreneurship Award (APEA) 2014 in Malaysia; Rotary Golden Wheel Award for Entrepreneurship 2017; MVP Bossing Award by PLDT 2018.

He attended the Teachers-Trainers Program on ‘International Business and Corporate Strategy’ sponsored by the European Economic Council held in INSEAD, Fontainebleau, France, 1986.

He holds an MBA degree from University of the Philippines,1984, and a Bachelor of Science in Business Administration degree, Cum Laude, from the University of the Philippines, 1979.

Alden Alfonso M. Castaneda

Partner, Acumen Brand Strategy Consultants
Former Marketing Director, Procter & Gamble Philippines, Inc.

He is currently a Partner at Acumen Brand Strategy Consultants. He works as a part time faculty, teaching Marketing Effectiveness Research, Product Development and Management, and Business Mathematics at University of Asia and the Pacific.

He worked as the Marketing Director at Procter and Gamble Philippines, Inc., and Vice President for Corporate Innovations Group and Head of Market Research at San Miguel PureFoods Company, Inc.

Alden was former Vice President for Corporate Marketing for Mister Donut at Wisehill Business Corporation. His work includes marketing, research and development, and shop design.

He was former Vice President for Strategic Planning and Vice President for Research and Business Learning at ABS-CBN Broadcasting Corporation.

His previous stints include: Associate Marketing Director, Section Head for Research and Development and Assistant Technical Brand Manager, to Senior Technical Brand Manager and to Group Manager at Procter and Gamble Philippines, Inc.

In the Marketing Department, he strengthened P&G’s leadership position in all the major categories handled – laundry, dishwashing, fabric conditioner, diapers, and mentholated rubs.

In the Research and Development Department, he led the Asia Laundry Consumer Understanding program covering China, Japan, India and the Philippines. This team identified key consumer insights that were used to give direction to the technology programs as well as marketing relaunches for the whole of Asia. Asia-wide focus group discussions, applied techniques in psychology like Maslow’s Hierarchy of Needs, behavioral research, and technical consumer modelling to yield both articulated and unarticulated consumer needs.

He led the Research division to be the company’s knowledge engine that transforms data into insights. Covered the research requirements for all ABS-CBN operations including Channel 2, Studio 23, Cable Channels (ABS-CBN News Channel, Cinema 1, Lifestyle Network), Radio (DZMM, DWRR, and Regional Radio). Also provided support to the other subsidiaries like ABS-CBN Consumer Products, Star Cinema, ABS-CBN Publishing, ABS-CBN Interactive, and ABS-CBN International.

As Head of Strategic Planning, he led data mining of advertising, customer satisfaction, and rating trends that would lead to optimum sales.

As Vice President of Corporate Innovations Group in San Miguel Purefoods, he led the development of the Innovation strategy of the Food Group (Processed Meats, Butter/Margarine/Oils, Ice Cream, Poultry and Meats, Feeds, Flour and Institutional), covering Regular and Disruptive types of Innovation.

He holds a degree in Chemical Engineering, Cum Laude, from the University of the Philippines. He was number 2 in the Board Exams for Chemical Engineers. He holds an MBA from Universitry of the Philippines.

Mark De Joya

Director of Operations & Marketing – Max’s Restaurant
Head of Corporate Communications – Max’s Group, Inc.

Mark is a regionally-recognized marketing professional and public speaker with 17 years of experience driving some of the world’s most beloved brands across diverse industries, including Samsung, Huawei, Unilever, and Mondelez. He also spent a significant portion of his career as a brand strategist & business leader for McCann Worldgroup Philippines, the country’s largest marketing communications agency.

Today, he is the concurrent Director of Operations & Marketing for Max’s Restaurant and Head of Corporate Communications for Max’s Group Inc. where he continues to build both commercial effectiveness and creative excellence through “work that works”.

Jorge Noel Y. Wieneke III

President, JWien Food Corp.
Founder, KalyeNegosyo
Co-Founder, Potato Corner

Jorge is a creative serial entrepreneur for more than 32 years, best known for being one of the founders of Potato Corner. Currently the President of JWien Food Corp., proponent of Tokyo Tempura.

He was the 2017 Agora Awardee for Outstanding Achievement for Entrepreneurship Small Enterprise and recipient of the 2019 WE Awards for Purposeful Entrepreneurship.

He served as president and founding member of the Association of Filipino Franchisors, Inc. (AFFI). Program Director for Entrepreneurship at the Professional Academy for Culinary Education.

He was Faculty and Program Director for Franchise Management, Retail Management and Restaurant Management of Ateneo Center for Continuous Education (CCE).

Jorge is a pioneer and a long-standing GoNegosyo Angelpreneur and Entrepreneurship Speaker.

ASEAN Mentor. Entrepreneur advocate. He founded KalyeNegosyo, his personal advocacy that mentors micro- entrepreneurs at the grassroots level.

He served as DTI consultant and mentor.

A CMN Radio Show Co-Host.

Lead Convener at BUYanihan and PLDT Mr. KaAsenso.

Ricardo ‘Ricky’ De Vera, MBA, CSP, CMP

Strategic Business Consultant
Behavioral Psychologist and
EQ Facilitator

Ricky is a certified international trainer, facilitator, and consultant with knowledge spanning various industries. Educated locally and internationally with accreditation from Singapore, New Zealand, Japan and Australia.

He is a behavioral psychologist and EQ coach.

He has over 18 years experience in corporate, 12 years in the academe, and more than 20 years in public speaking, facilitating, training, consulting, coaching and mentoring.

He took Master’s in Business Administration in Japan, and is a certified Behavioral and Emotional Intelligence Facilitator by New York author, Daniel Goleman.

Ricky is a certified Training Faculty from the Singapore Training Institute and Certified Management and Leadership Facilitator from the European Training and Consultancy Center.

Ricky specializes in a wide array of business fields including: strategic planning, sales strategies, credit and collections management, emotional intelligence and behavioral coaching, executive mentoring and counseling.

He is a Contributor Writer in Business World, China Business and Philippine Daily Inquirer.

He is a Consultant and Lead Trainor at Philippine Trade Training Center, Department of Trade & Industry.

He is an Adjunct Professor, ASEAN Graduate School in DLSU and Ateneo de Manila University.

He is a member of Association of Foreign Trainers in Asia Pacific and a Facilitator of WTO/NACTAD – Geneva Switzerland.

Registration Fees and Discounts

PHP 1,888 + VAT
– Package of 3 Delegates + 1 Free
– 5% Discount to Past Delegates
– 20% Discount to Academe/Students/Government

Register Today!

For Sponsorship and Registration

Call: +632–896-0639, 0917-522-7346
Fax: +632-890-2101
Visit website:

New Service Offers and Opportunities

Digital Marketing Services

Start your business recovery strategies by going digital. Jumpstart your digital transformation journey. Call us for details.

Customized In-House Training

Upskill your Team’s knowledge and capabilities to meet the requirements of the New Normal. Call us for details.

Stay updated on all our learning events!
Follow Fiera de Manila, Inc.
FaceBook Page: