The State of PH Media Webinar

President, Media Specialists Association of the Philippines (MSAP)
General Manager, PHD Media Network

Mickey is the current President of the Media Specialists Association of The Philippines (MSAP). He has more than 25 years in the media advertising business with a strong business development background. He worked with some of the notable advertisers in the business. He is the General Manager of PHD Media Network.

He started as a Media Researcher before becoming a Planner and Buyer in the business of media advertising. He is a graduate of BS Mathematics at the University of the East.

Managing Director
Kantar Media Philippines

Jay is the Managing Director of Kantar Media Philippines. He celebrates his 25th year in field of media research this year.

Jay is a member of the Digital Measurement Board (DMB) of the Internet and Mobile Marketing Association of the Philippines (IMMAP), to which he serves as Director in 2013. He also served as a member of the Marketing and Opinion Research Society of the Philippines (MORES) where he was past President in 2010.

Jay earned his degree in AB Communication Arts from the Ateneo de Manila University and an MBA from the University of the Philippines.

Chief Executive Officer
Intersections Communications Inc.

Ms. Gladys rose from the ranks with over 28 years of extensive experience in communications planning and buying.

She is the Chief Executive Officer and Co-Founder of Intersections Communications Inc.

She is known as a Creative Media Expert with proven media campaigns and ideas that drove business results to clients. Her expertise is in developing media strategies across a wide array of industries by using communications and consumer research.

Ms. Gladys started in Aspac and Grey as a Media Buyer right after college, and moved to at least 8 agencies, and got promoted to CEO of Carat Philippines, Inc. in October 2015. She became the 1st Chief Growth Officer/Agency Head in the industry to lead 2 media agency brands – Starcom and Spark Foundry, a capability brand, all housed under Starcom Mediavest Group in 2017.

She worked in the Mediacom as Business Unit Head, Business Unit Head/Media Director of Zenith Optimedia, and Media Manager of Campaigns and Grey.

She holds a Bachelor of Science degree in Economics, major in Banking and Finance, from the University of the Philippines.

President, United Print Media Group Philippines (UPMG)
Head of External Affairs &
Human Resources, Manila Bulletin

He is currently Vice-President of the Public Relations Society of the Philippines. He is a writer and broadcaster, hosting TV and radio programs, including ‘Good Job Philippines’ airing over DZRJ 810AM.

His expertise are in Public Relations and Human Resource Management. He worked with three multinational companies and two major Philippine companies. He is a lecturer, consultant, resource speaker, and host to various programs in the Philippines and abroad.

He is a known socio-civic leader being a Barangay Chairman and Volunteer in various non-profit organizations embracing advocacies and causes. He was President of the People Management Association of the Philippines and the Society of Fellows in People Management. He holds an MBA from the De La Salle University and BA in Psychology from Colegio de San Juan de Letran.

President, Out-of-Home Advertising Association
of the Philippines (OHAAP)

He is the current President of Out-of-Home Advertising Association of the Philippines (OHAAP).

Current Director of Top Derma Innovators Inc.
February 2017 – Present

CEO-President, Sights and Sites Outdoor Advertising Inc.
February 2001 – Present

District Governor, Lions Club International District 301-C
July 1, 2018 – July 1, 2019

President, Pangasinan Coast Lions Club
July 1, 2013 – July 1, 2015

Chief Digital Officer
Havas Media Ortega

Shayne has been in the media industry for almost 20 years. She is currently the Chief Digital Officer of Havas Media Ortega. She brings with her rich experiences from traditional media to digital, from media planning and buying to business development and performance marketing. True to her media craft, Shayne has brought home recognitions locally and regionally – two of which include Campaign Asia Digital Agency of the Year Award 2017 and ’40 under 40′ individuals in APAC by Campaign Asia in 2016.

While most believe that her world revolves around advertising, there is one thing that Shayne could not live without – teaching. She is a regular subject-matter-expert and media program chair at the CDM program (Certified Digital Marketer Program), and she spent years teaching in UP Diliman and UP Manila. Shayne is a veteran speaker in multiple marketing events here and abroad: most recently, she was one of the workshop leads for the Nicholas Hall Conference in Vienna Austria last April 2019 and a keynote speaker in the recent New Directions conference in London last November 2019.

Assistant Vice President for Sales
Manila Broadcasting Company

21 years in radio industry handling Operations, Sales and Marketing in Cebu and Manila

Currently, In-charge of terrestrial sales, marketing, events and promotions in Manila Broadcasting Company (MBC)

Executive Director
Philippine Center for Out-of-Home Media Research and Science (PhilCourse)

Lloyd is a stalwart in outdoor advertising in the Philippines. His first brush with outdoor advertising and Out-of-Home (OOH) media, started more than 30 years ago having grown up in a family business which provided billboard space in the Visayas and Mindanao. Having worked his way up in the family business, he became the General Manager of Tronco Advertising based in Bacolod in1994.

In 2001, Out-of-Home (OOH) media began gaining popularity in the Philippines. Lloyd was hired by McCann Erickson Philippines’ media unit, Universal McCann to be part of a team specializing in out-of-home media.

At Universal McCann, he handled the Out-of-Home (OOH) media requirements of the agency, serving the requirements of Coca-Cola, Cathay Pacific, Mastercard, and Globe Telecom until early 2005.

Following the stint with Universal McCann, he set up a consultancy which developed the business of OOH media vendors, and serving the Out-of-Home (OOH) media needs of various media agencies. He is a Certified Digital Marketer and is an advocate of Out-of-Home (OOH) and digital channels to achieve maximum awareness for brands.