Effective Techniques in Using Social and Video Marketing to Connect with Customers in Post Pandemic
June 10, 2020
Location: Webinar via Zoom
Key Webinar Topics
1. How do businesses use Social media to effectively
connect with customers? (20 minutes)
2. Why businesses are using videos to connect with customers? What is the PH video market landscape and consumption of Filipinos? Case studies of VBlogs. (20 minutes)
3. What are the effective techniques in video marketing? How online influencers using VBlogs? (20 minutes)
Q&A follows after the presentations.
The Resource Speakers and Experts
A 5-year Googler, Samuel joined Google Philippines two years ago as Market Lead, with a special mission to help digitize Filipino businesses.
Prior to this role, Samuel was part of Google France, where he was working with leading advertisers and agencies. He has deep knowledge of marketing and leadership and a keen understanding of how digital is providing opportunities for companies of all sizes and shapes.
Prior to joining Google France, Samuel was an Account Director at Havas Media.
Founder, Digital Filipino
E-Commerce Advocate and Digital Influencer
Janette Toral is a multi-awarded E-Commerce Advocate and Digital Influencer. She provides independent insights and consultancies.
She is a Certified Advisor, Certified ScrumMaster and Product Owner, Canva Certified Creative, and Global Leadership Assessment 360 Certified Practitioner.CSS.
She is a Certified Coach, Speaker, Behavioral Analysis Consultant, Trainer, Youth Facilitator at The John Maxwell Team.
Distinguished Expert for 2nd and 3rd Expert Committee of APEC E-Commerce Business Alliance.
She helped the Department of Trade and Industry in crafting the Philippines E-Commerce Roadmap for 2016-2020.
She participated in the International Visitors Leadership Program 2011 sponsored by the US Embassy. Featured as 1 of the 6 women Innovator at the APEC Women and Economy Summit 2011, San Francisco, USA.
Former Technical Consultant/Executive Director of the Congressional Oversight Committee for the E-Commerce Law. She worked on policy creation in consumer protection (value added services, e-commerce, e-banking), data privacy for the private sector, and e-payment in PH government.
As founding President of Philippine Internet Commerce Society, she worked on the passage of Y2K Law and E-Commerce Law. She is a former Board Member of Philippine Computer Emergency Response Team (PH-CERT), Internet and Mobile Marketing Association of the Philippines (IMMAP), and Philippine Macintosh Users Group (PhilMUG).
Director, New Business Development
ADA Asia (Analytics – Data – Advertising)
Jason is the Director of New Business Development for ADA Asia’s Philippine office, one of the leading voices on analytics, data, and how it impacts advertising, in the Asia-Pacific region. He specialises in business strategies and how brands can win on digital.
Prior to ADA Asia, he served with the country’s largest creative marketing solutions agency, McCann Worldgroup Philippines. In his time there, he moved up from social media manager to become the Head of Digital Strategy and lead for social marketing for Asia-Pacific in just a little under eight years.
He has worked on nearly 150 brand campaigns so far, and is a key player in some of the most culture-changing work from the marketing industry. Jason is a teacher at heart, and is a recognised educator among his peers, clients, and students alike.
Outside of the industry, he’s probably on a mountain or a football pitch somewhere, or co-running a craft cheese business and a fitness studio.
Registration Fee: PHP 499 +VAT
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