Social Media for Lead Generation Seminar-Workshop 2018

Date: October 24, 2018
Location: AIM Conference Center, Makati City, PH

Social Media for Lead Generation Seminar-Workshop 2018


Social media landscape is changing. Social media is the favourite waterhole of the millennials.
This is where they spend the daily average six hours of their computing lifestyle.

As marketers, how can businesses leverage on social media for lead generation and brand building?

Social media marketing is a low cost and high ROI platform. In 2018, marketers are expected to spend more time right here. According to a study from TEKsystems 2017, social media budgets will expand even further.

To keep up with this trend, marketers promote stories on Facebook, Twitter, Instagram and LinkedIn News Feed; and concentrate more on creating quality content and videos that engages users.

How do marketers make campaigns in social media? What are the steps to jumpstart campaigns?

How do marketers leverage on social listening?

It is more than just listening to the Voice of Customer (VoC), but rather how well do marketers listen to VoC amidst the noise and clutter. Social listening tools help you to track, analyze, and leverage social media conversations more effectively.

Growing and scaling your brand is easier now yet trickier than ever. Hence, there is a need
to study the changes and dynamics of the tools and platforms we used in customer
engagement and lead generation.

This seminar-workshop will guide marketers on the use of social media primarily for lead generation. It discusses the role of social media within the framework of customer journey, steps to jumpstart social media campaign for paid campaigns, how to capture leads, content development and marketing, social listening and tools, social media analytics and intelligence, evaluate ROIs & recommendations, and case studies discussion.

Key Seminar Topics

1. The Role of Social Media – a discussion on how social media play in the customer journey process and understanding the dynamics of social media in the full funnel.

2. Process Guide in Social Media Campaign for Paid Campaigns – steps to jumpstart paid campaigns to include targeting and segmenting audience (demographics, geo-location and psychographics).

3. Capturing Leads – 5 strategic ways to capture leads in social media.

4. Social Listening – learn the importance of social listening for meaningful insights, understanding customers and markets, and identification of trends and sentiments in the conversations.

5. Content Development and Marketing – use of storytelling in creating content, stunning visuals and videos
in social posts and conversations.

6. Social Media Analytics and Intelligence – track signals in noises and conversations to establish dominant trends as support to data-informed decision-making. A strategic tool to set metrics, KPIs and evaluate ROIs of campaign.

7. Case Studies – a discussion of successful social media campaigns and why it works.

Who Should Attend

CMOs, Brand Marketers, Category Managers, Advertising Managers, Digital Marketers, Ad Agencies, Publishers, Media, Telcos, Content Providers, Bloggers, E-Commerce Entrepreneurs, Suppliers, Government, Academe, Digital Marketing Service Providers and those involved in digital marketing and advertising campaigns.

The Resource Speaker and Expert

Jonas de los Reyes

VP, Head of Digital Marketing

Currently, Jonas is the Digital Marketing Consultant and Tech Entrepreneur.

Previously, he was the Digital Head of Bank of the Philippine Islands (BPI). He is a digital entrepreneur with 15 years of combined experience in product management, digital marketing and social media strategy.

He is the Managing Director and Co-Founder of Socialytics, Inc. for 3 years, a social media marketing company focused on providing services for companies and brands who want to find, engage and form enduring relationships with their fans, followers and advocates.

He was the Managing Director of The Loop Digital Marketing, a strategic digital marketing agency.

Prior to venturing into digital agency life, Jonas was the Country Manager for the Philippines of ThoughtBuzz Pte. Ltd., a Singapore-based startup that expanded into the country to offer social media monitoring and social customer relationship management products and solutions.

He worked with Yahoo! Southeast Asia as Lead Community Manager for almost 4 years and with other local startups, such as,, Chikka Asia, and

He holds a BA degree in Communication Research from the University of the Philippines and finished units in the MBA program at De La Salle University.

Jason Cruz

Head of Digital Strategy
Business Lead for Social
MRM/McCann Manila
McCann Worldgroup Philippines

Jason Cruz is the Head of Digital Strategy/Business Lead for Social, MRM/McCann Manila, McCann Worldgroup Philippines. He specializes in digital and integrated marketing solutions, social marketing and products, and digital education for clients.

He is one of the leaders and strategic planners for new business ventures for McCann Worldgroup Philippines.

His social media and community management strategies are applied in the industry through some of the country’s biggest brands and businesses. As a subject matter specialist, he has appeared in dozens of academic lectures around the country’s top universities and numerous television features.

He is a lecturer at the IIDM Certified Digital Marketer Program, Coach of Bootcamp Program at Primal Ape CrossFit ( He is a Senior Writer of

He holds a Bachelor of Arts degree in International Studies at De La Salle University.

Registration Fee

PHP 8,999 + VAT inclusive, meals and kit

Payment and Discount Scheme

– Package of 5 + 1 (send 5 delegates and get additional 1 for free)
– 10% Discount to Early Bird (Register and Pay on or before September 11, 2018)
– 20% Discount to Academe/Students/Government
– 5% Discount to Past delegates of Fiera programs

Reviews – What they say about the program ….

1. Very organized and Informative workshop.
– Cherry Ann Co, Bridges Travel and Tours.

2. I learned a lot of new things about social media that will help me
improve our company’s website. I loved that all of the speakers are knowledgeable.
– Ysabela Espinas, Exatech

3. In-depth seminar on social media.
– Ann Bernadette M. Callanta, Inquirer Interactive

4. I have learned something new/ideas about the topics from the speakers.
– Jammy Gonzales, Toolbox Creatives Designs, Inc.

5. All the speakers were able to enlighten me about digital campaign.
– Arianne S. Tomacruz, Toolbox Creatives Designs, Inc.

6. Good talking points.
– Maria Nicola Nievera, Marco Polo Ortigas Manila

7. Good and informative seminar.
– Terrie Lopez, Action.Able, Inc.

8. Obtaining new learnings that we may apply on what we are doing in our company.
– Paulo Juan, Malayan Insurance.

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Call: +632-8960639, 8960637
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