Social Media for Lead Generation Seminar-Workshop 2018

Date: July 13, 2018
Location: AIM Conference Center, Makati City, PH


Social media landscape is changing. Social media is the favourite waterhole of the millennials. This is where they spend the daily average six hours of their computing lifestyle.

As marketers, how can businesses leverage on social media for lead generation and brand building?

Social media marketing is a low cost and high ROI platform. In 2018, marketers are expected to spend more time right here. According to a study from TEKsystems 2017, social media budgets will expand even further.

To keep up with this trend, marketers promote stories on Facebook, Twitter, Instagram and LinkedIn News Feed; and concentrate more on creating quality content and videos that engages users.

What are the recent updates in FaceBook, Instagram, Twitter and LinkedIn that marketers should pay attention to?

How do marketers make campaigns in social media? What are the steps to jumpstart campaigns?

How do marketers leverage on social listening?

It is more than just listening to the Voice of Customer (VoC), but rather how well do marketers listen to VoC amidst the noise and clutter. Social listening tools help you to track, analyze, and leverage social media conversations more effectively.

Growing and scaling your brand is now easier yet trickier than ever. Hence, there is a need
to study the changes and dynamics of the tools and platforms we used in customer engagement and lead generation.

This seminar-workshop will guide marketers on the use of social media primarily for lead generation. It will discuss the role of social media within the framework of customer journey, steps to jumpstart social media campaign for paid campaigns, how to capture leads, content development and marketing, social listening and tools, social media analytics and intelligence, evaluate ROIs & recommendations, and case studies discussion.

Key Seminar Topics

1. The Role of Social Media – a discussion on how social media play in the customer journey process and understanding the dynamics of social media in the full funnel.

2. Process Guide in Social Media Campaign for Paid Campaigns – steps to jumpstart paid campaigns to include targeting and segmenting audience (demographics, geo-location and psychographics).

3. Capturing Leads – 5 strategic ways to capture leads in social media.

4. Social Listening – learn the importance of social listening for meaningful insights, understanding customers and markets, and identification of trends and sentiments in the conversations.

5. Content Development and Marketing – use of storytelling in creating content, stunning visuals and videos
in social posts and conversations.

6. Social Media Analytics and Intelligence – track signals in noises and conversations to establish dominant trends as support to data-informed decision-making. A strategic tool to set metrics, KPIs and evaluate ROIs of campaign.

7. Case Studies – a discussion of successful social media campaigns and why it works.

Who Should Attend

CMOs, Brand Marketers, Category Managers, Advertising Managers, Digital Marketers, Ad Agencies, Publishers, Media, Telcos, Content Providers, Bloggers, E-Commerce Entrepreneurs, Suppliers, Government, Academe, Digital Marketing Service Providers and those involved in digital marketing and advertising campaigns.

Registration Fee

PHP 8,999 + VAT inclusive, meals and kit

Payment and Discount Scheme

– Package of 5 + 1 (send 5 delegates and get additional 1 for free)
– 10% Discount to Early Bird (Register and Pay on or before May 15, 2018)
– 20% Discount to Academe/Students/Government

The Resource Speaker and Expert

Jonas de los Reyes

Digital Marketing Consultant
Tech Entrepreneur

Currently, Jonas is the Digital Marketing Consultant and Tech Entrepreneur.

Previously, he was the Digital Head of Bank of the Philippine Islands (BPI). He is a digital entrepreneur with 15 years of combined experience in product management, digital marketing and social media strategy.

He is the Managing Director and Co-Founder of Socialytics, Inc. for 3 years, a social media marketing company focused on providing services for companies and brands who want to find, engage and form enduring relationships with their fans, followers and advocates.

He was the Managing Director of The Loop Digital Marketing, a strategic digital marketing agency.

Prior to venturing into digital agency life, Jonas was the Country Manager for the Philippines of ThoughtBuzz Pte. Ltd., a Singapore-based startup that expanded into the country to offer social media monitoring and social customer relationship management products and solutions.

He worked with Yahoo! Southeast Asia as Lead Community Manager for almost 4 years and with other local startups, such as,, Chikka Asia, and

He holds a BA degree in Communication Research from the University of the Philippines and finished units in the MBA program at De La Salle University.

Mellissa B. Limcaoco

Chief Executive Officer,
Olelo Technologies, Inc.
Head – Digital Transformation
and iWant TV, ABS-CBN Corporation

Mellissa has solid background in Entrepreneurship, Brand Management for FMCG, Business Development, Digital Media, Marketing, Innovation, and Product Development for Telecommunications, and Business Transformation for a National Television Network.

She is currently the CEO of Olelo Technologies, Inc., a leading provider of social media management software based in San Francisco and Manila, offering Software-as-a-Service (SaaS) tools to help small to large business and high-profile personalities in enhancing their brand personality and positioning.

As Head of Digital Transformation and iWant TV, she leads the ideation and development of digital/mobile products and experiences for ABS-CBN content and ancillary products.

Mellissa worked with Smart Communications, Inc., Tribal DDB Philippines, Entertainment Gateway Group Corp., and Unilever Philippines.

She is also affiliated with these organizations, such as, Rappler, IMMAP (Internet and Mobile Marketing Association of the Philippines), New York Marathon, and National Credit Bureau, and Hatchd Inc.

Mellissa holds BS Economics in Sta. Clara University, CA, USA.

Jitendra Vaswani

Founder and DigiExe

Jitendra Vaswani is a professional blogger, speaker and an influential digital marketer. He is the Founder of internet marketing blog He worked with leading companies like Zopper, Firstcry and Payoneer and helped them establish a formidable online reach.

He started with his entrepreneurial journey with his famous blog: BloggersIdeas which is about blogging, digital media and technology. The blog became an instant success and he established his own digital marketing agency called ‘DigiExe’.

Currently, he is the Brand Ambassador of Payoneer (international payment solution company) and a strong online influence over popular social media channels. He also takes initiative to share his experience with young aspirants and budding entrepreneurs at blogging and start-up events.

Through his first book: ‘Inside A Hustler’s Brain: In Pursuit of Financial Freedom’, he wants to help people to take actions in their life and bring change in people mindset – an entrepreneur mindset.


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