An interactive seminar-workshop that integrates the knowledge of transformation, strategy and customer-centric marketing in today’s dynamic markets to create better value-driven proposition.
How do marketers come and move closer to customers for acquisition, engagement and retention? How do marketers craft value-driven propositions, customer advocacy, and communicate effectively to customers?
Today’s highly competitive markets weed out weak approaches in understanding customers. Marketing and selling programs should be strategic and customer-centric to survive competitive marketplaces.
The new normal in customer behavior and their buying preferences is one of instant gratification given the digital-driven world.
This seminar-workshop will transform old, traditional and ineffective marketing approaches to dynamic, forward-looking, and customer-driven marketing programs.
Key Seminar Topics
AM – Strategic Marketing
1. Marketing is Not Selling and Selling Is Not Marketing: The Clarity
2. Essence of Marketing and Its Transformation
3. Avoiding The Pitfalls: Why Marketing Strategies and Programs Don’t Work
4. Marketing: Transforming Into a Management Discipline
5. Core Success of Marketing: It’s Not the Planning But The Strategic Thinking
6. Develop Your Strategic Thinking Skills
7. Strategic Marketing Thinking Framework: Four Major Phases Not To Miss
8. Redefining SWOT Factors
9. Guidelines of Developing Strategies
10. Aligning Tactics with Strategies
PM – Customer Centricity
1. Customer-Centricity
– Definition, Value, Effect, Culture
– Key Elements, Characteristics of Customer-Centric Firms
– Building a Customer-Centric Business
– Do’s and Dont’s of Customer-Centricity
2. Customer-First Model
– The Mindset
– Customer-First Model in a Digital World
– The Future of Customer Relationships, Challenges, Unique Soft Skills
3. From a Product to a Customer-Centric Business
4. Customer-Centric Marketing
– Advantages, Goals & Objectives
– Process, The Journey
– Customer Engagement, Customer Value Proposition
– Customer Satisfaction, Customer Experience
– Towards Extreme Simplicity
5. Employee Engagement
– Customer Advocacy: Skills, Process Framework
– Customer-Centric Employee Strategy
6. Challenges
– Five Musts to Being Customer-Centric
– Action Items for a Customer-Centric Business
Who Should Attend
Middle to senior-level Managers, Marketing Managers, Brand Managers, Category Managers, Sales Managers, Advertising Managers, Business Development Managers, Product Managers, Entrepreneurs, Start-ups, Corporate Planners, Project Managers, Account Managers, Branch Managers, and those who are involved in business, marketing and sales activities.
Registration Fee
PHP 7,999 exclusive of VAT, meals and
seminar kit
Discount Scheme
Package of 5 + 1 (send 5 delegates and get additional 1 for free)
20% Discount for Academe/Students/Government/NGOs
The Resource Speakers and Experts
Ricardo ‘Ricky’ de Vera, MBA, CSP, CMP
Ricardo ‘Ricky’ de Vera, MBA, CSP, CMP
Certified International Trainor – Singapore and Japan
Lead Facilitator/Coach – ASEAN Center of Excellence
Ricky de Vera is a Certified International Trainor on Salesmanship, Customer Relations Management, Customer Service Management, Leadership and Business Development. He is a Consultant for Retail, Manufacturing, Pharmaceutical, Real Estate, Banking & Finance, Telecommunications, IT, amongst others. He is the Author of ‘Business Psychology In Work Organizations’, a reference guide to employee-employer interaction. He is a Contributing Writer for major newspapers – Philippine Daily Inquirer, Business World, China Business Magazine, and Entrepreneur Magazine.
Ricky holds an MBA degree and a Professor in De La Salle University. He is the first Filipino Trainor authorized by the Australia/New Zealand Marketing & Sales Association to conduct diploma courses and specialized workshops. He got his training from the International Training Institute of Singapore and Association for Overseas Technical Scholarship (AOTS) in Japan. He works with Philippine Retailers Association, Franchise Association of the Philippines, Association of Foreign Trainors in Asia and Pacific, ASEAN Integration Center for Training Excellence and Philippine Marketing Association. He is the Strategic Marketing and Business Consultant of the Department of Trade and Industry and Department of Tourism.
Ricky, with his training and expertise in Behavioural Psychology, presents an unorthodox, dynamic and behavior-driven approaches to Salesmanship and Customer Service Management.
Franco del Rosario
Franco del Rosario
Managing Consultant, Six Sigma Consulting, Manila
Franco is the Head of Corporate Development and Strategy for five (5) years with Davis Langdon in Manila, Philippines. He worked for fifteen (15) years with IBM North America in New York and Florida in Marketing and Financial functions. He had ten (10) years work stint with the Dole Food Company in the U. S., Nicaragua, Korea, and Japan in Marketing. He is a Green Associate of the Leadership in Energy and Environmental Designs (LEED GA) of the U.S. Green Building Council.
His company, Six Sigma Consulting, specializes in C-Suite Executive development, independent facilitation of strategic planning, sales and marketing reviews, and enabling firms to leverage corporate culture for strategic advantage and drive increased profitability and efficiency.
Franco holds an MBA from Columbia University, New York, USA. He holds a Liacom Dual degree in History and Political Science and Commerce major in Accounting from the De La Salle University. He was a former Vice President of the Management Association of the Philippines (MAP).
