Manila, PH – Social media has changed the sales funnel and revolves in every aspect of the customer experience journey.

These changes offer new opportunities for marketers to increase their chances of influencing customer behavior.

As marketers, how can your business leverage on social media for lead generation and brand building?

Find out in Social Media for Lead Generation Seminar-Workshop 2019 on February 28, 2019 at AIM Conference Center, Makati City, PH.

Learn More: https://www.fmi.com.ph/events/social-media-for-lead-generation-seminar-2019-feb/

Peach Natividad is the Digital Strategy Director of TBWA\Digital Arts Network (DAN) Manila.
She has over 10 years of experience in digital and traditional advertising, having worked with
companies, such as, Ogilvy & Mather, Tribal DDB, and most recently, McCann WorldGroup.
Peach was instrumental in MRM-McCann’s being named five-time Campaign Asia Digital Agency of the Year, contributing to a number of award-winning campaigns.

This seminar-workshop will guide marketers on the use of social media primarily for lead generation. It discusses the role of social media within the framework of customer journey, steps to jump start social media campaign for paid campaigns, how to capture leads, content development and marketing, social listening and tools, social media analytics and intelligence, evaluate ROIs and recommendations, and case studies discussion.

Participants will learn strategic ways to capture leads in social media and lead them
to conversion as Resource Speakers and Experts present techniques, trends and case studies in social media.

This program is open to all CMOs, Brand Marketers, Category Managers, Advertising Managers, Digital Marketers, Ad Agencies, Publishers, Media, Telcos, Content Providers, Bloggers, E-Commerce Entrepreneurs, Suppliers, Government, Academe, Digital Marketing Service Providers and those involved in digital marketing and advertising campaigns.

No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and increase your revenue.

Watch: https://www.youtube.com/watch?v=_PKT8TtW3dk

Jason Cruz is the Head of Digital Strategy/Business Lead for Social, MRM/McCann Manila, McCann Worldgroup Philippines. He specializes in digital and integrated marketing solutions, social marketing and products, and digital education for clients. He is one of the leaders and strategic planners for new business ventures for McCann Worldgroup Philippines.

Leverage social media for your business!

Attend the Social Media for Lead Generation Seminar – Workshop 2019 on February 28, 2019 at AIM Conference Center, Makati City, PH.

The program is organized by Fiera de Manila, Inc. (https://www.fmi.com.ph/).

For inquiries, call: +632-8960639, 8960637, email: norelyn@fmi.com.ph, visit website: www.fmi.com.ph