Past Events

Challenges In Attaining Food Security Webinar

The Covid-19 pandemic’s impact has been massive and deep, and will be felt over the long run. The challenges it posed to the country have forced both the government and the private sector to quickly strategize to respond effectively, both to the public health crisis and the economic backlash from quarantines.   The latest GDP […]

Date: August 31, 2020
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Effective Techniques in Social and Video Marketing to Connect with Customers during the Pandemic

Key Webinar Topics 1. How do businesses use social media to effectively connect with customers? (30 minutes presentation) 2. Why businesses are using videos to connect with customers? What are the effective techniques in video marketing? (30 minutes presentation) Q&A follows after the presentations. The Resource Speakers and Experts Shayne Garcia-Madamba Shayne Garcia-Madamba Chief Digital […]

Date: September 3, 2020
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The New Commerce 2020 Webinar

In the time of pandemic and new economic revolution, we are experiencing changes in production, transactions, and consumption of goods, services and technology. We are experiencing data as a currency and as a compass. We are experiencing marketing in the digital age of crisis. Compelling forces changed how, when and where we shop. Online shopping […]

Date: September 15 - 16, 2020
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Customer Experience (CX) Strategies to Reboot Your Marketing during the Pandemic

How do companies re-start their marketing and business strategies after lock down? Key Webinar Topics 1. Importance of CX as Company’s Competitive Advantage 2. CX Strategies 2.1 Use omni-channel touch points 2.2 Use IMC – Integrated Marketing Communications 2.3 Work with Partners in the supply chain 2.4 Implement rewards and loyalty program 2.5 Use CRM […]

Date: August 11, 2020
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Social Media for Lead Generation Webinar

Introduction Social media landscape is changing. Social media is the favourite waterhole of the millennials and GenZs. This is where they spend the daily average six hours of their computing lifestyle. As marketers, how can businesses leverage social media for lead generation and brand building? Social media marketing is a low cost and high ROI […]

Date: August 13, 2020
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