Past Events

Salesmanship During the Pandemic Webinar

Selling is a skill. Be the world’s greatest salesman. Every marketer wants to win customers and increase sales especially at this time of the pandemic. You can be a prolific and effective salesman by learning and understanding customers – their needs, motivations, interests, thinking, behavior, and overall lifestyle … Know the selling process, strategies, creative […]

Date: March 2, 2021
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Content Marketing That Matters

Introduction Content is power. People and brands are telling stories every day. The internet is crowded and noisy with promotions, infographics, flashing banners, memes, clickbait, subscription pop-ups, white paper, blogs, videos, vblogs and many more. Brands are in the race daily to capture the attention of its audience and customers. Attention is at all-time premium. […]

Date: February 17, 2021
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Project Management Tools & Techniques Webinar

Introduction We live in a VUCA world (Volatile, Uncertain, Complex and Ambigious). We experienced a major disruption of the pandemic that changed and altered our lives. The new normal requires individual and organizations to respond to changes with speed, flexibility and resiliency to survive. We need to build agility (in terms of capacity and capability) […]

Date: February 25 - 26, 2021
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The NEW RETAIL Series

INTRODUCTION Better 2021 Expected Companies and consumers are counting on better days for 2021 banking on the corona virus vaccine and sustained re-opening of the economy. Consumer confidence for 2021 is at a positive 25.5%, better than the previous 19.9% as Filipinos expect their lives to return to normal with more jobs, higher incomes, and […]

Date: February 18, 2021
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MarComms 2021: Media In Focus

Introduction The 2020 pandemic has caught us unprepared and exposed our vulnerabilities. But as we look forward to 2021, we would like to enter next year with a mindset that look at a window of opportunities to shape, recover and bounce back from this year’s setback so we can determine the future state of media […]

Date: December 18, 2020
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