Past Events

Delivering Excellent Customer Service and Experience Seminar 2024

Introduction Dr. Peter Drucker, PhD. of Harvard University reminds us that the purpose of the business is to create and keep customers. It is the customer that determines what a business is, what it produces, and whether it will prosper. To satisfy the customer is the mission and purpose of the business. Whether your company […]

Date: May 10, 2024
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Event Management Course 2024

Introduction The proliferation of ‘events’ as a strategic marketing and communication tool used by companies to introduce and promote products and services lead practitioners to take a closer look at the ‘science of event management’ as a multi-disciplinary field of study. Its proliferation as a marketing activity led Experts to establish the discipline as a […]

Date: May 2 - 3, 2024
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The 10th Media Outlook Conference 2024

Introduction The post pandemic times we are living in today showed the shifting dynamics in consumer behaviour that significantly affect brand marketing and media consumption. Interestingly, one would ask: what is the re-defined Philippine media landscape amidst the shifting consumer behaviour? Like the rest in the world, our country grapples with a plethora of challenges […]

Date: February 16, 2024
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Creating Content Marketing That Matters Seminar 2024

Introduction Content is power. Excellent content can forge genuine connections with customers. It is every brand’s key to capturing their customer’s attention and sustaining a favorable brand reputation. People and brands are telling stories every day. The internet is crowded and noisy with promotions, infographics, flashing banners, memes, clickbait, subscription pop-ups, white paper, blogs, videos, […]

Date: February 15, 2024
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Project Management Tools & Techniques Seminar 2023

Introduction We live in a VUCA world (Volatile, Uncertain, Complex and Ambiguous). We experienced major disruptions of the pandemic that changed and altered businesses and personal lives. The post-pandemic realities requires individuals and organizations to respond to changes with speed, flexibility and resiliency to survive. We need to build agility, in terms of capacity and […]

Date: December 12 - 13, 2023
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