Media Outlook 2023

Date: February 8, 2023
Location: Makati Sports Club Leviste St., Salcedo Village Makati City, PH

Introduction

Navigating through the uncertainties of global and Philippine economic realities in 2023, one asks: what is the face of Philippine media in these abnormal times? What is the redefined Philippine media landscape in the VUCA world (Volatile, Uncertain, Complex, Ambiguous) of 2023?

Not so easy to answer for crystal balls in the midst of increasing volatility that we experience today. But agility and resilience in companies point to survival strategies and thinking, such as, this: ‘There is opportunity in uncertainty!’

So, how are media platforms cope or thrive in the search of these opportunities? What are the opportunities?

Resilience and agility are a big part of the journey as Philippine media thrives in these abnormal times. What are the challenges in 2023?

Join us in the Media Outlook Conference 2023
as we explore opportunities in Philippine media landscape for 2023. Interact and learn from insightful conversations of PH Media Experts.

Key Conference Topics

1. The Philippines Media Landscape for 2023

Know the Philippine media landscape for 2023. Understand media consumption of Filipino consumers, and how marketers create media strategies for brands and companies.

2. Digital Advertising Trends, Channels and Opportunities

Learn about digital advertising trends as key drivers to survive uncertainties in the Philippine market – how they use digital technologies and platforms to connect with wider audience and customers; how much are they spending; who are the big spenders?

How e-commerce, social media, and video marketing are being capitalized as strategic channels in these abnormal market situations?
What are the opportunities in 2023?

3. The Digital Outdoor Advertising and Out-of Home Opportunities

What’s the uptake in out-of-home and outdoor advertising in post-pandemic? Is the market back
for brands and companies to use as a strategic touch point? Identify the opportunities and challenges.

4. Effective Traditional Media Strategies: Opportunities and Challenges

Know and understand why radio and TV thrives; and how print survives in the VUCA world. What are the opportunities and challenges? Learn from the insights of Media Experts.

Who Should Attend

CMOs, Managing Directors, Advertising/Marketing Managers, Brand Managers, Category Managers, Product Managers, Corporate Communication Managers, Media Planner/Managers, Political Strategists, Politicians, Publishers, Advertising Suppliers, Entrepreneurs, Academics, Students, Government, and those involved in media, advertising and marketing.